Funny enough, my first conversation with today’s guest sparked because she was removed from my previous Facebook group, Aestheticians Connect. 

Not for anything bad, she was just doing some honest to goodness marketing and her post got flagged, but immediately upon messaging her, I knew I wasn’t talking to someone who was looking to spam every social channel with what she was up to. 

Rather, this is a woman who was getting her boots on the ground, connecting, starting conversations, and plugging into the communities where she knew she could find her dream clients and help them. 

Her ambition was palpable and her drive was fierce, which is without a doubt why she’s made it to where she is today, which is the founder of a fast-growing skincare device and product brand, Herbal Skin Solutions. 

Kaelin Jutras founded Herbal Skin Solutions at just 24 years old after experiencing lackluster support from product sales reps at her spa and has rapidly expanded her product line and her profits due to the community-based nature of her brand-building efforts. 

She knew there was a better way to serve the working aesthetician, and she envisioned having a product line where aestheticians using the product in their treatment room would be able to receive support and feedback from fellow aesthetic experts with a deep knowledge of skincare and experience working with clients. 

So, she set out to create it herself, and Herbal Skin Solutions was born. 

In this episode of Spa Marketing Made Easy, Kaelin is joining me to discuss the critical parts of the path to creating her own skincare company including her behind-the-scenes look at how she got her products off the ground, and what it takes to continue evolving and growing the company. 

She also shares some of her top resources and the steps to take if creating your own skincare line is a path you dream of navigating for yourself. 

Whether that’s a dream you hold, or you simply want to get a picture of what this side of the aesthetic industry, this episode is packed with business and mindset wisdom that every ambitious aesthetician can take away. 

In this episode, you’ll learn:

• Kaelin’s story of how she began her skincare line and her why that drives her 
• A look behind-the-scenes at a what the life of a device and product creator is like and the biggest challenges she has faced on the path to success 
• Kaelin’s top tips and resources for getting started with producing your own product line 
• The critical mindset elements you need to consider when navigating a skincare start-up

References Mentioned in Episode #092: Behind the Scenes of Starting a Skincare Line with Kaelin Jutras, founder of Herbal Skin Solutions

• Learn more about Herbal Skin Solutions on their website, Facebook, and Instagram 
• Discover Kaelin’s continuing education company, The Esthetics Academy on their website, Facebook, and Instagram 
• Connect with Kaelin on Instagram
• Read Kaelin’s latest blog with her full list of resources, “How to Create Your Own Product Line – The Real Journey”
• Resources mentioned: Global Cosmetic Industry Magazine, New York Society of Cosmetic Chemists, CosmoProf, Indie Beauty Expo
• Connect with industry events like NASN Pro and The Beauty Business Summit 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

When I was at the NASN Pro Boston event last month, I had the opportunity to see so many friendly faces of former colleagues and my Spa Retail Rockstars, and more than once I was told, “you’ve got to meet Ghada!”

And once I met her, I 100 percent understand why everyone was singing her praises because Ghada is not only such a sweet and warm personality, but she’s also a powerhouse entrepreneur who’s making major waves with her multi-function, multi-benefit device, My Skin Buddy. 

If you’re not familiar with the My Skin Buddy (or you didn’t see this post on my Instagram), here’s the quick recap:

The My Skin Buddy is a LED Light Therapy beauty device that cleanses, exfoliates, aids in product penetration, and delivers LED light therapy all in the convenience of a single handheld device. 

And beyond the device itself being uniquely awesome, Ghada is also building her business in a way that supports the small business owner and independent aesthetic practitioner, but, of course, it hasn’t all been as glamorous as her brand would lead you to believe. 

As she’s navigated the entrepreneurial journey, Ghada has encountered roadblocks and growing pains, but with inner growth and development along with experience, she’s gained valuable insight that she’s sharing with us on this episode of Spa Marketing Made Easy. 

Whether you’re interested in creating your own product or not, Ghada’s authentic behind-the-scenes are invaluable for any entrepreneur at any point in your journey. 

In this episode, we discuss: 

• Why Ghada initially set out to create the My Skin Buddy and how it quickly expanded beyond Ghada’s initial intentions
• What the My Skin Buddy does and how estheticians are using it for their clients and to improve at-home skincare compliance 
• Ghada’s top tips for owning your role as an entrepreneur and CEO and how networking and community have played vital roles in her growth
• Where she is headed with My Skin Buddy and her mindset around growing her dream team 

References Mentioned in Episode #091: The Behind-the-Scenes Journey from Bright Idea to My Skin Buddy with founder, Ghada Abuhakmeh

• Learn more about the MySkinBuddy and what it can do for skin and spa owners on their website under ‘professionals’ and find all available products for wholesale and dropshipping here. Please mention ‘Daniela Woerner’ upon checkout. 
• Follow My Skin Buddy on Facebook and Instagram 
• Connect with Ghada on Instagram 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

When my dear friend Nai’a, who is my guest on this episode, sent me some products from the new skincare line she began working with, I was excited…

I know anything she loves and represents will be something I’ll also love, but guys, this brand has blown me away.

See, I’ve consulted with a number of the top physician dispensed skincare brands, so I’ve got products galore (not a bad problem to have), but it can also be hard for me to pick true “favorites.”

But after trying ALASTIN, I’ve got favorites. That’s right, plural, multiple favorites.

In addition to having fantastic everyday use products for your day to day skincare regime, the products that have been formulated to work with specific treatments such as CoolSculpting, bring this brand to a whole other level, which is why I wanted to bring Nai’a on the show.

Together we dive into the science behind the brand and the story of how it all got started, plus how ALASTIN Skincare’s products can elevate the results you’re helping to achieve for your patients and clients.

In this episode, you’ll learn:

• Nai’a’s journey from aesthetician to becoming a product rep
• The origin story of ALASTIN and why the founders set out to carve out a new market within the world of medical grade skincare
• A breakdown of the various ALASTIN product lines, the science behind the products, and how they coincide with treatments being offered at various practices
• My favorite ALASTIN products and how you can win one of my favorites!

References Mentioned in Episode #081:Uncovering the Science of ALASTIN Skincare with Nai’a Bradshaw

• Learn more about Alastin Skincare and specific products mentioned in this episode by visiting their website
• Keep the conversation going and connect with Nai’a inside the Spa Marketing Made Easy Facebook community
• And don’t forget to take your screenshot of this episode, share it, and tag me at @addoaesthetics on Facebook or Instagram to be entered to win our Alastin HydraTint giveaway.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how the science of chemical peels is going to continue powering aesthetic practices in the years to come.

In this episode, I’m joined again by repeat guest, Nicole Simpson aka The Aesthetics Expert who is the ultimate pro at chemical peels as she schools us on how to harness the power of chemical peels to grow your aesthetic business.

In this episode you’ll learn:

• The history of chemical peels and how ancient cultures created the original peels plus how they’ve evolved with science into modern times
• How chemical peels can act as a powerful profit booster for your clinic
• Language you can use to communicate with your clients on how chemical peels work within the skin
• Why proper chemical peel education is critical for client safety and managing expectations
• Where the practice of chemical peels is headed in the realm of aesthetic science

Over the last couple of years, we’ve experienced a rise, one that I believe will only continue to increase, in the cross-over between wellness and spa.

After all, going to the spa in addition to being a method for maintaining healthy skin, is also a form of self-care to achieve relaxation and rejuvenation that benefits our clientele both mentally and physically.

With that increasing crossover has come the emergence of cryotherapy in the spa setting.

You may have heard of this referred to as “cryo” or “cold therapy,” and as my guest on today’s episode explains, you can think of cryotherapy as the evolution of the ice bath, but with more science.

In its rise in popularity, cryotherapy has been primarily utilized by the athletic community to aid in muscle recovery, however with its ability to increase blood blow to the tissues, create collagen, and tighten skin, as well as provide a perk-up to the central nervous system, cryotherapy can also make for an exciting add-on to heighten and expand your existing menu of spa services.

In this episode of Spa Marketing Made Easy, I’m talking with Chad Finnegan, the founder of IMPACT Cryotherapy, the leading cryotherapy chamber manufacturer in the US about all things cryotherapy in the spa setting.

We’re discussing both how the concept of cryotherapy can fit into your spa to the actual physical outfit of building out a cry unit in your space to how you can effectively and efficiently recoup your investment.

I think you’ll find that this is a pretty cool modality (pun fully intended) that could open up your spa to a variety of new possibilities.

In this episode you’ll learn:

• What is cryotherapy and how it’s being used across the health and wellness and athletic industries plus how cryotherapy is merging with the world of spa

• How cryotherapy works and its benefits the body and the skin

• Why cryotherapy can be an ideal fit for spas both due to its physical space requirements and how it can fit within your existing menu of services

• What the investment in cryotherapy looks like and what a spa owner can expect in seeing their return on investment

References Mentioned in Episode #039: Introducing Cryotherapy Into Your Spa’s Services

• Learn more about IMPACT Cryotherapy on their website.
• Follow IMPACT Cryotherapy on Facebook, Instagram, and LinkedIn.
• Connect and continue the conversation by joining the free Spa Marketing Made Easy community on Facebook.

As the healthcare and wellness landscape transforms and the already lucrative weight loss industry continues to grow, now more than ever, aesthetic experts have the opportunity to marry their skills with services that exist to help their clients in the entirety of their wellness journey.

This opportunity is precisely what today’s guest, Sarah Tugender, helps her clients capitalize on by creating a natural and authentic line of revenue to practitioners, spa owners, and estheticians.

In today’s show you’ll learn:

• How medically-assisted weight loss can seamlessly tie into a medical practice, medispa, or dermatologist office’s pre-existing services
• A look into consumer behavior and psychology that supports building out these additional revenue runways
• Why retail avenues in spas create an environment that’s poised for client success and loyalty
• Sarah’s top tips for getting started with offering medically assisted weight loss into your services and retail menus and how to build strategic service packages