Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• What it means to be engaged on social media and the signal it sends to the algorithm, but more importantly, your audience
• Why the key to getting more engagement on your social media profiles starts with you engaging more 
• Our top tips and strategies for engaging with your audience to grow your following and your lead generation

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

EPISODE TRANSCRIPT

00:00

You’re listening to the Spa Marketing Made Easy Podcast and this is a special Spa Social Beats episode, where we give you quick tangible information to help you uplevel your social media game, so you can get more clients in the door.

00:16

I’m your host, Daniela Woerner, and I’m joined by my business partner in Post With Purpose Danielle Pastula.

00:22

Get ready to take some notes and more importantly, take action. 

00:29

All right, my dears, welcome back to the Spa Marketing Made Easy Podcast. This is a special Spa Social Beats. And today we are talking about social media giveaways. We’re going to touch on the good, the bad, and the ugly. So Danielle, let’s start off with what are the good pieces of giveaway?

00:50

Yeah, so I think the natural thing and what most people think of is like, it’s an excitement bursts like people like giveaways, it’s it drums up, it gives you something to like really hype up and to, to get some excitement around and get people you know, actively engaged. And then that’s where some of the other leads come in. Yeah, careful about what you’re doing. But yeah, the good element is that it really can be a good booster for engagement, a good boost for just having people. You know, it depends on what your goal is with the giveaway.

01:26

So warming your people up. So if you’re somebody who you’re like, hey, I’ve been building my email list, or I, you know, I but I haven’t emailed them for three months or four months, or whatever I’ve been, I had to take a break from Instagram because of you know, X, Y or Z. And now I just how do I go back and start talking to those people again, doing a giveaway is a great way to boost the engagement and excitement and kind of get the conversation started get people not thinking about you again. But what is the bad, what’s the bad of giveaways?

02:04

The bad can be warm. So I think around he don’t take the right strategy with around the giveaway. And that’s where I was kinda like hesitant around the good, because I really can be good. But where the bad comes into play it will, let me kind of back here, 

02:21

What can be good is especially and you mentioned that like if you can build an email list, and you maybe do a little reengagement giveaway as well, when you’re talking to people who are already in your circle, and who are already warm audience members, people that are on your email list, people are already following you on social media, it’s not necessarily this big, come one come all type of grab it new, you know, new people, because a giveaway may not be the best way to attract the right people to your brand. So that’s where I would say the bad comes into play is if you’re not going about targeting your giveaway toward the right audience for what your goal is, you can start to just attract the wrong type of people to your brand. 

03:10

When I say the wrong type of people, the people who are not your ideal client, the people who are not going to become loyal client tells who you can retain, they might be people who are just looking for a good deal, or, hey, if they win something great, but they have no intention of becoming a long term client that doesn’t serve you well to get their email address if they never had that intention.

03:34

Yeah, so what we see a lot with giveaways, especially on like Instagram is, you know, tag three friends, they all must be following your page type of thing, right? But as we talked about so much like, if you’re a brick and mortar spa business, you want to really focus on having a local following, right, you want to make sure, because our sole intention is that you are getting an ROI on your social media. 

04:03

So if you run one of these contests, that’s like tag three friends, you have no idea if those friends where they are in the country where they are in the world, and that can really screw up your algorithm. And also, those three friends. You know, are they as you were saying, are they ideal clients to your spa? You know, maybe but most likely not. And, and in our experience, what we’ve seen was spas is the ones that do the contest, as you were saying, Danielle, when you’re doing it with your existing clients, to really re engage and get them excited. It’s awesome. It can be really, really good. But when you do it as just like, hey, I want to get more followers. It can really that’s the bad that’s the bad is that it can be like yeah, you might get a lot of followers but it’s the wrong people and we care so much more about quality over quantity, we want to make sure that we are not in the vanity numbers, you know, needing to have all of these, these followers and these likes and these engagements, that means nothing if they’re not coming in and receiving services from you. 

05:21

Okay, so let’s talk about the ugly, what is the ugly of giveaways?

05:26

So I’m not gonna lie, the ugly is enough for me to not want to partake this year back. But it’s like, it’s just too much. Um, Facebook and Instagram are very picky about their contest and giveaway rules. They have rules in place, people break them all the time, I get questions constantly about like, if I do this, is it breaking a rule, and it’s like, I don’t know, the rules could have changed in the last 48 hours since the last time I looked at them, they change constantly. And the rules that are in place pretty consistently, every time that I go look at them, are things you’re not allowed to encourage people to tag, you’re not allowed to encourage people to share, like, it’s all the things that you know, kind of an essence want to do. And that’s then going back to why I like contests and giveaways when it’s internal. Like if it’s to your email list, you can do whatever you want. You don’t have to worry about rules, because it’s your rules. It’s your email list. 

06:27

But with Facebook and Instagram, they do have rules around tagging, they have rules around things like commenting. And you have to look at it specifically because there are certain contests or I should say posts where you can encourage people to tag. But it depends on what you’re giving away. And it depends on the contest. There’s just so many like little details that you really have to make sure that you’re abiding by. And I will say I see people break the rules constantly and nothing happened. It’s no big deal. And I’m sure Facebook does not have enough people to like be checking on all the things. But my thought processes is I don’t want to do something that’s going to get my page banned, or shut my ads account down. Generally, I find if you’re going to do a contest and posted on your social organically, you’re going to be fine. It’s when people try to put ad dollars behind a giveaway type post that you can really run into some trouble if you’re not following all those detailed rules, because getting your ads account shut down is…

07:33

So one contest that I’ve seen work really well that I thought was very sweet. You know, this month, it’s Mother’s Day, right? And so having a post that’s like, we’re giving away a complimentary facial to a deserving mom tag a mom to get to enter her into the contest, right? 

07:54

So that’s a way that you’re tagging somebody who is likely local, because they’re entering to win. You’re giving away something, right? We’re giving away a facial to a deserving mom. So it makes it not as spammy or ad people are excited to be tagged like, Oh, you entered me not like tag three friends. And you’re like, Who is this? What is so many targets? Oh, like here, you’re tagging me to win a free facial? Because you think I’m an awesome mom and deserving it right? So think about how you can kind of shift the approach. Like a lot of times, I was just hearing my coach talk about creating referrals for brick and mortars. And, you know, like, if you have a certain the energy of referring someone is totally different if you get something and they get something versus just if you get something so if it’s like oh, you know, refer a friend and receive $100 it’s refer a friend and you both receive this and this, then it’s like, it makes it it just shifts the energy in in the way that you’re doing things. So think about that. As you’re running as you if you do decide to run a contest, how can you shift the energy to make it not that just like tag three people follow us? Did it like shift the energy in a way? Okay, Danielle, anything else that you want to add about social media giveaways?

09:22

Not really. I feel like we covered it all. I guess it would just be that. Yeah, really think through the full strategy, like think of the goal of the contest and giveaway be clear on the audience. And then the execution like go full force with a complete plan and not just the like, here’s the thing we want to giveaway, slap it up. hope it works. You can see it a difference, especially in the results that you get. So put some time in, do the plan and take those steps and if you do decide to do a giveaway, I think you’ll see a lot better results with it. That approach. Perfect. 

09:56

So let’s keep this conversation going over in the Spa Marketing Made Easy Facebook group who has done a giveaway what’s worked well for you guys? Let us know so that we can all benefit right? Remember we are collaboration, not competition, the rising tide floats all boats and come up with some more instagrammable quotes here but it’s as long as we are all supporting each other. We are all benefiting so let’s keep this conversation going over there and we’ll catch you on the next episode. 

10:29

Thank you so much for listening. If you’re loving this Spa Social Beats episodes there is a whole lot more where that came from inside of our social media membership site just for spas, Post With Purpose. We teach you how to turn likes into clients by creating targeted messaging combined with beautiful imagery just for your ideal clients. 

10:49

Head on over to our Instagram @AddoAesthetics and click the link in our bio to learn more

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• Why is there no set answer to “how many times should I post to…[insert your platform of choice here]?
• How to find and focus your social posting frequency based on your goals and where you’re currently at in business 
• The other crucial factor in your planning process that coincides with frequency to ensure that if you’re going to spend the time and energy, it’s worth your while! 

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

EPISODE TRANSCRIPT

00:00

You’re listening to the Spa Marketing Made Easy Podcast and this is a special Spa Social Beats episode, where we give you quick tangible information to help you uplevel your social media game, so you can get more clients in the door. 

00:16

I’m your host, Daniela Woerner, and I’m joined by my business partner in Post With Purpose Danielle Pastula. 

00:22

Get ready to take some notes and more importantly, take action. 

00:29

All right, my dears, welcome back to the Spa Marketing Made Easy Podcast. This is a Spa Social Beats episode and today we are talking about frequency. How often should you be posting if you’re using Instagram, which in Post With Purpose, that is the platform that we recommend starting with and making sure that you’re fully maximizing. So we talked about the Instagram feed, Instagram stories, IGTV, Reels, Live stream and all the things. How do you break that up? How do you know how much you should be posting and on which platform? 

01:05

So Danielle, do you want to start to break that down?

01:09

Yeah, so as of like us recording this episode, it’s April 2021. So this is kind of what’s happening currently and can’t say that it will stay the same, and it probably won’t. But the general principle still applies. So when it comes to kind of how to break apart and diversify your content. So currently, Reels is like the newest thing on Instagram, I mean, it’s been out for a little while now like six to nine months somewhere in that window. 

01:40

However, it’s still the kind of the hottest way to gain attractions. And it’s because your Reels are being shown to people who are not your followers. So in terms of all content we could be posting to grow your account Reels is the format that is going to be most beneficial for getting new followers onto your page and actually clicking follow to continue watching your stuff. 

02:05

Posts are still very important they serve the kind of portfolio of your work the bingeable type of content that someone can go through to get a feel for what your brand is about. The reach on that is not as good, however, is for just mentioned, really important. But also it’s one of the most searchable elements on Instagram. So where Reels and the Stories are a little hard to search, you can just have to go and explore and it shows up on your feed based on the algorithm based what users like to engage with. 

02:40

Feed posts are still the most highly searchable if you’re using hashtags correctly. So especially as a skincare expert, spa owner, aesthetician, a lot of people are looking for your stuff based off of search intent keywords like hashtag Miami spa, hashtag Miami esthetician. So that’s where feed posts are really important. It’s for that kind of local base search.

03:04

Then you’ve got Stories.

03:07

And Stories are really the best way currently to be engaging with your current followership. So though that’s where you’re going to be really engaging with people who are following you, it feels a little bit more intimate. That content is also not around 24/7, so you kind of have to be creating it a little bit more often versus that mainstay feed content. So that’s where when people ask, like, how often should I be posting? Know how is different types of content within the Instagram ecosystem, it depends on what your goal is.

03:42

Okay, that was a lot of information.

03:47

I tried to condense that down as much as I could, it’s obvious I can get really nerdy at this stuff.

03:54

So let’s say you know, as a spa owner, especially as a solo aesthetician, you’re wearing all the hats, right? And you say, Okay, my goal right now is to do like you said, Reels is the way to get the most amount of people in. So are we talking, you know, a Reel every day, are we talking? You know, three times a week, like what is the acceptable number and how do we plan? Like if we’re posting every single day, and we say okay, Monday, Wednesday, Friday, I’m going to do reals. Tuesday, Thursday, I’m gonna do stories. And then Saturday, Sunday, I’m gonna do post, like, how do you? How do you break that up into something like if someone’s like, what do I do next?

04:44

Yeah, so I would look at what your goal is. And like in the example of a new, maybe a new Spa owner, new Solo Aesthetician who’s like, I need to build a books and I need to get people like my page has kind of gotten started from scratch here. Everyone says start from zero, I would go heavy on Reels to start with. And Instagram doesn’t look at consistency. So I would kind of measure your goal, but also with your bandwidth. So if you’re kinda need to, you know, I need to grow, I’m going to commit to doing Monday through Friday Reels. That’s great. But Instagram is also looking at your consistency factor as well to see, you know, where you get to keep up with that Monday through Friday Reels, and Reels can be a little bit more time intensive, their video content, the editing is a little bit more time intensive. 

05:33

So if you can stick with do Monday through Friday Reels and you’re like, I want to really hit the pedal to the metal with growing my account that you need to know that you need to commit to that for like, at least a month before you start scaling back. If that bandwidth sounds in, you’re like, there’s no way I could do that, a few Reels a week will do amazing things for account, it will get you growth. And then yes, you can divide the rest of your time between whatever other form of content is going to be most beneficial to you, I would say if you’re newer to growing your account, I would focus on the feed posts, just building up your feed a little bit. And then maybe month in once you’ve stuck with that consistency, like maybe you can kind of pull away from doing one of those feed posts or one of those Reels and switch into doing utilizing that time and that bandwidth to do more story because now you’ve got your followership grown a little bit and now you want to start engaging with them more. Or you could kind of do an even third split, right, like, I’ve got my week, I’m going to spend a third of my time doing Reels, a third of it doing Stories and a third of it doing feed posts that also work.

06:51

Yeah, and, and the thing with Reels, like when they first came out, it was you know, they’re wanting it to be almost like the, you know, the competitor to tick tock these really edited videos that and a lot of them are super funny, and like they’re really entertaining, you know, but if you look at the ones that are doing really well, like it doesn’t, you don’t have to jam pack all of this information, like you can easily do just a 15 second clip of you performing like maybe your Dermaplaning and you just do a 15 second clip and you give like, three benefits of Dermaplaning in text or something.

07:28

Don’t overthink it, just say, you know, like, look at what’s working and say, Okay, if I can do this consistently, and maybe one of my videos is more edited, and you know, like that, and then I just do the other ones to have the consistency. That’s okay, too. Right?

07:48

It’s done is better than perfect. Putting that first step forward, and then getting better and better as you go. Okay, awesome. So, but the I think the theme of this story when we’re talking frequency, whatever your I know, that we mentioned, like what is your ultimate goal? What are you trying to accomplish? But I think the, you know, moral of the story is no matter what you want to be posting to the different platforms at least five days a week.

08:19

Yeah, five days a week is really what you need to be doing to stay on the radar and to be showing up in feeds. Regardless of where you’re posting the content. Five days a week is kind of that, that minimum bar is what’s gonna keep you kind of staying relevant at the top of Instagram.

08:44

Perfect. Well,

08:45

Let’s keep this conversation going over in the Spa Marketing Made Easy Facebook group. Let us know what’s working for you how often you’re posting. Are you seeing great results from Reels from stories from the feed? Let us know and we will catch you on the next episode. 

09:03

Thank you so much for listening. If you’re loving this Spa Social Beats episodes, there is a whole lot more where that came from inside of our social media membership site just for spas, Post With Purpose. We teach you how to turn likes into clients by creating targeted messaging combined with beautiful imagery just for your ideal clients. 

09:23

Head on over to our Instagram at Addo Aesthetics and click the link in our bio to learn more.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• How showing up on social media serves as a customer and client support channel by making yourself accessible 
• Why social media communication and accessibility matters not only for helping to support a potential client to the sale, but also existing clientele 
• Our top tips for providing top notch support via the best social media subchannels, but also how to establish boundaries so that you’re not attached to your phone and DMs 24/7

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• Why you should edit your video for various social formats and our top two tools for making the process easy peasy! 
• Highlights on the features of both Wave and Zubtitle and how you can leverage them to create engaging content
• How to use these tools to streamline your overall content marketing plan and social strategy workflow 

Tools mentioned in this episode:

• Wave.video 
• Zubtitle 
• Similarly named, differently spelled, and worth the shoutout: Wavve (a quick editor to create audio-based motion graphics)

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

P.S. – Want to learn how to increase your spa’s bookings and sales with social media...without spending hours creating content or trying to crack the algorithm? Watch our new on-demand video training here.

Welcome to our weekly #SpaSocialBeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• How to approach new features that roll out across various social platforms and look at them through the lens of your brand and social media strategy 
• Our top tips for learning more about new features and our top considerations that we make when deciding to utilize a new feature straight out the gate or to wait awhile 
• The benefits of being an early adopter to a new social media feature as well as the potential drawbacks

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

Want to learn how to increase your spa’s bookings and sales with social media...without spending hours creating content or trying to crack the algorithm? Watch our new on-demand video training here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized and pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• 4 different ideas and “content buckets” you can easily craft video content for
• Why these topics work well as a foundation for your social media video strategy and will always provide you with fresh content 
• Our top tips for efficiently producing and creating these videos 

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.

Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• What the Instagram Guides feature entails and the basics of how it works
• Why it’s worth taking a little bit of time to create Guides for your profile and with your content
• Ideas for what Instagram Guide topics would be ideal for a spa owner or aesthetician too curate 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• What a microinfluencer is and how their influence can be utilized as a form of advertising through authentic relationship building 
• Steps for finding microinfluencers who would align well with your brand and audience to drive targeted traffic to your business
• How to craft a campaign and agreement with a microinfluencer or with a group of brand ambassadors  

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• What social media tasks are easiest to delegate to your team to start and 
• How to seamlessly integrate your team into your social media task management system
• Why getting your team  involved in the social media workload is a great benefit beyond simply saving you time and energy

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• How Pinterest works as more as a search engine rather than a social media platform and how to use that to your advantage
• The major benefits of using Pinterest as a piece of your larger ecommerce marketing strategy 
• The difference between Pinterest and other social platforms and the unique features that make Pinterest worth your time and energy 
• Our top tips for getting started with Pinterest and getting your content found

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.