Skip to content
Read More
EP 180: #Spasocialbeat – Social Media as the “Top of Funnel”

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • Where social media falls within your ideal client or customer’s journey 
  • How thinking of social media as “top of funnel” helps to inform your social media strategy 
  • Why being active and consistent on social media is crucial for feeding people into your funnel and steps to move people closer toward booking or making a purchase

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More
Read More
EP 169: #Spasocialbeat – Mastering Canva for Beautiful Branded Designs

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • How to utilize Canva in your marketing toolkit and how Canva helps you stay consistent with your brand visuals 
  • Why it’s worth upgrading to Canva Pro and the various features that help you take your graphics to the next level 
  • Steps for utilizing templates in your Canva account to save time and maintain consistency 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More
Read More
EP 167: #Spasocialbeat – Using YouTube SEO to Get Found

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • How YouTube acts as a search engine and how utilizing YouTube in your social media strategy can help you get your website and content to the top of Google 
  • What SEO is and how to it ties into media shared to your YouTube channel
  • Steps for leveraging keywords in your YouTube content 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More
Read More
EP 165: #Spasocialbeat – Why Aestheticians Need to Use LinkedIn for Business

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • Why LinkedIn isn’t just a platform for job seekers and those hiring and how it can be a hub for business networking
  • Ways to use LinkedIn to help boost your local brick and mortar practice plus why it’s critical for anyone going into consulting 
  • How to show up as an industry authority on LinkedIn to help you build connections and gain new clients 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here

Read More
Read More
EP 163: #Spasocialbeat – How to Use Facebook Shops for Ecommerce

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • What Facebook Shops is and how this revamped and partially new feature on Facebook on Instagram will allow for easier selling of your products via social media marketing
  • The benefits of listing your inventory via Shops and what it allows you to do within your social media posts highlighting your products 
  • Why you still need a ecommerce website to support your shop’s inventory and other considerations 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More
Read More
EP 161: #Spasocialbeat – Using Facebook Live to Attract Your Ideal Client

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • The easiest way to jump into going live and why it’s such a powerful medium for connecting with clients and potential clients 
  • Why you don’t have to be perfect to hop on live video and what you really need to get started
  • How to stay committed to going live consistently and topics to get you started with what to cover on Facebook Live

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here

Read More
Read More
EP 159: #Spasocialbeat – Creating a Messenger Marketing Strategy

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • What Messenger marketing is and how it can benefit and support your aesthetic practice’s overall marketing strategy
  • How Messenger marketing can serve as a pseudo virtual customer service employee or sales representative
  • Our Messenger marketing platform recommendations that make it easy to get started 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More
Read More
EP 157: #Spasocialbeat – Our Top Social Media Schedulers

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • Why a social media scheduler is a critical element of executing a successful social media strategy 
  • Our top two favorite schedulers for social media and the key features that make them our top recs 
  • Things to look for when choosing the best social media scheduling tool for your business 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More
Read More
EP 155: #Spasocialbeat – Should I Create a TikTok Account?

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • Why TikTok has taken off, the big draw of the platform and thoughts on whether it’s worth exploring as an aesthetic industry professional
  • The pros vs. cons of hopping on the TikTok train now vs. later 
  • Our tips for exploring new and emerging social platforms and subchannels minus the pressure to perform

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More
Read More
EP 153: #Spasocialbeat – Best Instagram Caption App

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

  • Our go-to Instagram caption app for nailing your text spacing 
  • Why having this app helps with making your post more engaging 
  • How to integrate this caption spacing app into your social media posting process and system

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Read More