There’s an old sentiment when comes to business relationships and how it predicates your success…
“It’s all about who you know.”
While this is true to a degree, because knowing who influences various areas of your community is essential in knowing how to leverage your relationships to be mutually beneficial, what’s more important is how well you’re getting to know people.
How much effort are you putting into nurturing your relationships?
What are you doing to invest in your existing relationships to make them stronger as well as develop new relationships?
Now, if you’ve listened to even a few episodes of Spa Marketing Made Easy that feature guest interviews, you’ve probably noticed a pattern: all my guests are people I’ve personally connected with or met and developed a relationship with before having them on the show.
Whether it’s meeting them through my coaching or mastermind groups, business events, or working relationships, our connections are what drive our conversation forward.
And in this week’s episode, I’m talking with another one of my connections made through my coach, Rachel Perry, who is also a coach herself, as well as one of the sweetest and funniest people I’ve had the opportunity to chat with.
Today we’re exploring the benefits of business relationships both with clients and with other business owners, and how the power of relationships isn’t so much about the who, but rather the how in how you approach developing relationships with everyone within the sphere of your business.
Whether you’re brand new in business, you don’t own a business but are working to grow your clientele, or you’re well-established, but looking for new opportunities to expand in your career, this is an episode you won’t want to miss.
In this episode, you’ll learn:
- Why investing in finding and nurturing entrepreneurial relationships is important and necessary
- How to create stronger client relationships that make a client feel valued and how that benefits your business in the short- and long-term
- Simple ways to keep track of your relationships and why you should be keeping track
- The differences in approach to developing relationships with clients vs. fellow business owners
References Mentioned in Episode #083: Exploring the Benefits of Business Relationships with Rachel Perry
- To learn more about Rachel, click here to visit her website and connect with her on Facebook and Instagram
- Tune into Rachel’s podcast, Making the Leap
- Listen to Episode #008 of Spa Marketing Made Easy: Grow Your Clientele With Gift Card Marketing
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.