When retail numbers go up, so do service sales.
Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.
An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a conversation where you dig deep with your client to figure out the best course of action for them to achieve their skincare goals.
I like to say – speak to your client about retail how you would speak to your BFF or your mom.
The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back.
In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail – why it’s important, how you should track it, and ways to get your team on board with selling.
In this episode, we discuss:
- The recommended number of skincare lines for your spa
- Metrics to use to track retail sales
- Three reasons why estheticians may be hesitant to sell retail
- Importance of 1-on-1 coaching with your team around retail
References Mentioned in Episode #313: Why Retail Matters in Spa
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript