Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients.
And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve.
Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights.
In this episode, we discuss:
- Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients
- Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
- Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
- How to transform retail selling into a practice that showcases your thoughtfulness
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,
join the free Spa Marketing Made Easy Podcast community
References Mentioned in Episode #404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo
- Listen to my most recent episode with Sara on Spa Marketing Made Easy, Ep. 399 – Shifting from Solo to Storefront
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EPISODE TRANSCRIPT