Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand.
And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals.
That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors.
If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts.
Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques.
She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion.
In this episode, we discuss:
- How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account
- The benefits of being on social media to attract your ideal client and creating community through content
- A peek into Dr. Barbarino’s content creation process with her team
- Letting go of judgment and approaching social media marketing with curiosity and fun
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,
join the free Spa Marketing Made Easy Podcast community
References Mentioned in Episode #408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD
- Connect with and follow the fun on Dr. Barbarino’s Instagram at @barbarinosurgicalarts
- Learn more about Dr. Barbarino and her practice on the Barbarino Surgical Arts website
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EPISODE TRANSCRIPT