For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten.
We get it. If all is well and good, the legal stuff is supposed to be boring, and that’s how we want to keep it by ensuring that you’ve got all your legal ducks in a row as we kick off a new year!
Keren de Zwart is here to help us sift through it. She is the founder and CEO of Not Your Father’s Lawyer, her law firm, which was born from a desire to serve the needs of entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing.
With fifteen years of experience in corporate transactions, Keren has worked with every type of business, from side hustlers to raising millions of dollars and taking companies public.
In this episode, she’s helping us fill in the gaps on everything we need to know from a legal perspective, especially at the start of the year.
In this episode, we discuss:
- Your go-to resources for finding legal information specific to your state and why it’s beneficial to have a go-to lawyer or legal resource to ask questions more specific to your business
- How to protect your aesthetic practice’s intellectual property (IP) without a non-compete and the legalities around non-competes
- Keren’s insight on business entity elections and some key questions to consider when deciding what’s right for your business
- The importance of having an internal advisory team and who should be on it, plus insights on BOI reporting and other annual reports
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,
join the free Spa Marketing Made Easy Podcast community
References Mentioned in Episode #415: Legal Considerations in the New Year with Keren de Zwart of Not Your Father’s Lawyer
- RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”
- Connect with Keren via her website for her firm, Not Your Father’s Lawyer and follow her on Instagram @notyourfatherslawyer
- Learn more about BOI Reporting and file for your business at fincen.gov
- Use a platform like Gusto to help manage the HR, pay, and employee regulations for your employees, contractors, etc. (affiliate link)
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EPISODE TRANSCRIPT