After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts.
That’s why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture.
Tara is an advertising expert with over 10+ years of experience running ads for clients across a wide array of industries and with a variety of budgets.
She is also the founder of Successful Ads Club, where she has taught thousands of business owners to rapidly scale their revenue through the power of Facebook and Instagram ads.
In today’s episode, we’re talking about the current paid ads landscape, what to expect in the year ahead, how to claim your slice of the pie, and how to set yourself up for ad success.
Whether you’ve never put a single cent behind ads or you’re a seasoned spa owner who currently leverages them, there are tips and insights for every skill level in this episode!
In this episode, we discuss:
- Recent big changes to Meta and how that will affect business owners leveraging paid advertising on Facebook and Instagram
- Policies to be mindful of to keep your ads up and running and predictions of what to expect in 2025
- Tara’s top tips on building a successful ads stack and what stands to be your biggest competitive advantage in the year ahead
- Utilizing the power of AI in your advertising creative process
- The four key types of ads to build into your successful advertising foundation
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,
join the free Spa Marketing Made Easy Podcast community
References Mentioned in Episode #419: The 2025 Meta Ads Landscape with Tara Zirker
- Learn more about how you can work with Tara in Successful Ads Club*
- Connect with Tara on Facebook and Instagram @tarazirker
- Listen to some of our past episode with Tara including Episode 362 and Episode 238
- Check out the reports mentioned in this episode from SkyTale Group and Q site.
Affiliate Disclaimer: As a strategic partner of Successful Ads Club, if you use our link to enroll, we will earn a commission from your enrollment. At Addo Aesthetics, we only use affiliate links for programs and services we love, trust, and use ourselves!