Are your beliefs about relationship marketing keeping your spa from the growth it deserves?
In this episode of Spa Marketing Made Easy, I’m diving deep into the six most common myths Spa CEOs tell themselves that prevent them from building powerful community and business partnerships. From not having time to not knowing where to start, we’re busting the lies and showing you a path to growth through authentic connection.
What you’ll learn during this episode:
- Why relationship marketing is more than networking—it’s your growth foundation
- How to build strategic partnerships that actually move the needle
- Real-world examples of community collaboration that work
- Action steps to implement relationship marketing—even if you’re introverted or short on time
- How to track the ROI of relationship marketing strategies
Resources Mentioned in Episode #427: 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth
- Listen to EP 424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business
- Learn more about Successful Ads Club
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ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!