What if the only thing standing between you and a million-dollar med spa… is you?
In this episode of Spa Marketing Made Easy, I’m breaking down the 6 mistakes that are holding med spa owners back from hitting seven figures—mistakes that are completely fixable once you know how to identify and correct them.
We’re covering everything from pricing strategies to membership models and—most importantly—the power of community and strategic partnerships that can multiply your growth.
What you’ll learn during this episode:
- How to stabilize cash flow with a recurring revenue model
- The danger of underpricing your services and how to price for profit
- What your key metrics are actually telling you about your spa’s health
- Which high-profit treatments to prioritize in your menu
- How to think about funnels—no tech skills required!
- Why relationships and partnerships are your biggest accelerators
Resources Mentioned in Episode #428: Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That
- Learn more at americanmedspa.org (AMSPA data source)
- Access our Spa Capacity Calculator inside APA – become a member here!
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join the free Spa Marketing Made Easy Podcast community
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!