Catch the Latest Episode of Spa Marketing Made Easy

Did you think direct mail marketing was dead?

Anything but, my friend! 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY! 

So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget? 

Dave Fink, the CEO and founder of Postie and my guest on this episode of Spa Marketing Made Easy, is here to answer that question and share how he is reinventing direct mail marketing for a digital world. 

Dave thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. And with a 20+ year career where he’s generated hundreds of millions of dollars in ad revenue and powered viral sensations like Dollar Shave Club and a number of successful celebrity brands, it’s fair to say that he knows the key to doing things differently. 

In this episode, we’re diving into how today’s direct mail isn’t an old school cash trap, but can be the strategy that leverages your marketing budget in the long-term. 

In this episode, we discuss: 

•  The benefits of using direct mail within your spa’s overall marketing strategy and how it differs from the direct mail from the last decade(s) prior
• Why direct mail naturally provides for a longer marketing window and why it’s particularly beneficial for brick-and-mortar based businesses
• The key things brands that are excelling with direct mail marketing strategies are doing to make their marketing pieces stand out
• Weighing the benefits and drawbacks of social vs. direct mail and how to get started with implementing a direct mail marketing strategy into your business

References Mentioned in Episode #270: Differentiating with Direct Mail with Dave Fink

•  Connect with Dave on LinkedIn and learn more about his company, Postie
• Learn more about conducting direct mail campaigns via the USPS
• Obtain direct mail marketing lists using tools like Epsilon, Axiom, or Experian
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

Episode Transcript

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

From stabilizing your cash flow to getting more organized, my guest on this episode of Spa Marketing Made Easy, Nicole Cooley, is wholeheartedly focused on helping others not feel overwhelmed with handling and owning their current finances as well as their financial future. 

With a holistic approach to money that combines your numbers, values, beliefs, and dreams, Nicole helps her clients build systems that bring you confidence so you can feel empowered with your money and move on to achieving your biggest goals.

After personally receiving coaching and systems support from Nicole and being able to double my take-home pay, I knew I needed to have her on the podcast to share how her specific approach to money systems is set up to help you feel good about your money not only in the day-to-day, but also in setting you up for success to make the right choices (for you and your specific) business so that the picture of your financial future is clear and bright as well. 

Tune in as we discuss: 

•  How having a money and budgeting system in your business allows you to make better business decisions
• Nicole’s definition of cash flow and why this is often overlooked in many common, well known financial systems 
• The three key areas of a sound financial system that will allow you to see the full picture of financial health for your business 
• Why it’s critical to not just know where your money has gone, but also where you’re planning for it to go in the future 

Resources Mentioned in Episode #269: Making Your Money Work for You with Nicole Cooley 

• Connect with Nicole via her website, https://nicole-cooley.com/ 
• Connect with Nicole via her Instagram, @theholisticdollar
• Learn more about the tool Nicole uses with her clients, You Need a Budget (YNAB)
• Tune into Episode #225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

Episode Transcript

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. 

But the one thing you may not know is whether now is a good time to hire and bring on help so you can ease the load you’re carrying in your business. 

I get it, hiring in your spa can often feel like walking a tightrope as you need to strike a careful balance to ensure that you’re in the right place to bring on a new hire while also not waiting until it’s so late in the game that hiring feels more like a burden than a relief. 

While my overall goal for all my Spa Marketing Made Easy listeners is to help you get your dream team on board sooner rather than later, in this episode, I want to help you pinpoint your timing so that you can grow with the smoothest trajectory possible. 

And before you listen, a quick reminder… 

You’re right on time and exactly in the right place for your unique journey. 

All that we can do as business owners is make decisions that affect our present and set us up for the future success we desire. Looking to the past is helpful for lessons learned, but not beating ourselves up over the “could of, should of, would ofs.”

Seek to make the decisions and take the steps now as if you were already the Spa CEO you envision yourself becoming and growing into, and you’ll find that your timing will work itself out exactly as it’s supposed to. 

Now, let’s listen in as we talk about how to identify those tell-tale signs that it’s time to hire and make the decisions that will help you grow to the next level with the right support by your side. 

In this episode, I discuss: 

•  The first and more important thing you need to get clear on before embarking on building your team
• Three clear-cut signs that it’s time to bring on help into your business 
• The financial breakdown of what’s possible when you begin to build out your team vs. what you can earn as a solo
• My tips for Spa CEOs who are looking to bring on more admin support and my go-to exercise for determining what you can get off your plate 
• How to think big-picture and long-term to see how hiring plays into your bigger vision

References Mentioned in Episode #268: 3 Signs It’s Time to Hire

•  Learn more about hiring a virtual assistant (VA) in Episode 176 – Unlocking the Power of Hiring a Virtual Assistant with Esther Inman
• Listen to Episode 246 with my Growth Factor Framework student, Emilie Drolet – “$5K in 7 Days – Crushing Promotion Goals and Pivoting to Online Success”
• Try out my go-to project and task management software, Monday.com (affiliate link)
• Get on the waitlist for Growth Factor Framework and be the first to know when enrollment is open 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.  
 

Episode Transcript

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

In this episode, you’re going to hear from one of those Spa CEOs who started in a place that so many of my students do and has truly flourished over the last few years including through the pandemic. 

Tune in as I talk with Allison Cremona, the owner and master esthetician at Gidget’s Beauty Box, a boutique skin care clinic in Northern Virginia that’s upbeat, fun and quirky in all the best ways, just like Allison. 

Over the years, she’s built deep relationships with her clients and community, and together we discuss how all these steps have paid off in helping her to grow and scale her spa and where she’s headed in her next-level vision.  

In this episode, we discuss: 

•  The mindset blocks Allison has worked to overcome and move through to reach big goals for her business
• How Allison has crafted a unique look, experience and feel for her brand in her region that immediately puts out the right signals for her ideal client 
• What steps and creative marketing strategies Allison has implemented over the past 3 years to exponentially increase her revenue and client base 
• The future vision Allison holds for herself and her business plus the biggest step that has contributed to her growth thus far and that will continue to help her propel forward in her vision 

References Mentioned in Episode #267: Scaling from Solo and “Doing it Scared” with Allison Cremona

•  Connect with Allison and her business via her website and Instagram
• Join the Growth Factor Framework waitlist 
• Read “The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level” by Gay Hendricks
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

Here’s the scoop: although sales can come from those who randomly find you online via social media or a search engine result, that’s not the most sure path to sales success. 

Your best method for ensuring that you actually capture your audience and convert them into a sale that’s not based on chance is by crafting a sales funnel. 

In this episode of Spa Marketing Made Easy, you’ll learn what a sales funnel is, why they’re critical for conversion and how to get one built so you can stop relying on chance for sales and start seeing predictable revenue flow from your marketing efforts. 

In this episode, you’ll learn: 

•  How funnels help support your client journey and how it provides a more secure structure for obtaining leads and sales
• The big picture overview of a typical funnel and some variations on how you can structure your funnel according to your spa’s specific offer 
• My top tech tools for building out your funnel and what elements you need to have dialed in to see sales funnel success 
• My tips for troubleshooting your funnel as well as conducting tests and making tweaks that optimizes your funnel for the best results

References Mentioned in Episode #266: How To Create a Sales Funnel For Your Spa

• Create landing pages and automated email sequences in ConvertKit (affiliate link)
• Create a quiz funnel using the Interact Quiz tool 
• Use Linktree to add a link to the entry point of your funnel on social media 
• Explore the Addo Aesthetics Brand Photography Inspiration board on Pinterest
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.  

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got time to pursue other avenues and income streams. 

Whether you’re ready to take the leap now or you’re looking at what options and opportunities exist for you beyond the walls of your spa, this episode will give you my top tips for what you need to succeed in the space of online education as a spa industry professional! 

In this episode, you’ll learn: 

• My 5 key tips for becoming an online spa spa educator
• Questions to ask yourself as you embark on carving out your niche and standing out from other spa educators 
• The benefits and the common myths and misconceptions of being an industry educator 
• The tangible steps and strategies I’ve taken and used to grow my online-based consulting turned education business in the last 7+ years

References Mentioned in Episode #265: Becoming a Spa Industry Educator

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in the realm of digital education. 

In 2022 and beyond, our industry is primed for new ways for service providers to learn and refine their skillset as well as become educators, consultants, and coaches, which is why I’m so excited for you to learn from my guest in this episode of Spa Marketing Made Easy because she is an incredible example to see what’s possible when you embrace your expertise and this business model. 

Joining me is Kathy Taranto, a partner at AesthetiCare Medspa in Leawood, Kansas and a partner at MINT Aesthetics, a full-service aesthetic training and consulting group. 

In 2020, AesthetiCare did over $7 million in non-surgical aesthetics at one location, and everything that Kathy learns and practices through her leadership at AesthetiCare provides the ultimate first-hand experience that has allowed her to serve over 1500 clinics across North America and through digital education, reach countries all across the globe including, Australia, India, England and China. 

Tune in as we talk about her journey to starting MINT Aesthetics and how she has leveraged her in-spa experience and leadership to build a truly impactful and impressive digitally-based business. 

In this episode, you’ll learn:

• Kathy’s journey to starting the online training brand, MINT Aesthetics, and how it was born out of efficiency, streamlining and seeing opportunity and being open to exploring it
• The value of starting scrappy and getting your project or idea out into the world
• Why now is a great time to consider integrating virtual and digital product and service offerings into your business 
• What critical pieces you need to have in place to be able to make a dent in the digital space as an educator or consultant 

References Mentioned in Episode #264: Expanding into Virtual Education with Kathy Taranto

• Learn more about MINT Aesthetics and take a look at their wide variety of courses, workshops, and trainings
• Connect with MINT Aesthetics on Facebook, Instagram, and LinkedIn
• Visit Kathy’s spa in Kansas City, AesthetiCare Medspa and connect with them on Instagram
• Host your digital courses and programs on Kajabi (this is the platform we use and love, this is an affiliate link!)
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. 

In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around). 

P.S. – If you want to be the first to hear episode’s like this, be sure to join the Spa Marketing Made Easy community where you can join in on my Facebook Live broadcasts before they hit the podcast queue + you’ll have a chance to ask Q’s and receive support in real-time! 

In this episode, you’ll learn:

•  The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective
• Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales
• How to look at your social media activities and tasks through the lens of CEO time 
• My top tips for how to efficiently and effectively create content for social media

References Mentioned in Episode #263: Crafting Your Spa’s Social Media Content Strategy

•  Learn more about our social media marketing course for spa owners and professionals, Post With Purpose, by clicking here  
• Get access to our free Hashtag Research Training inside the Spa Marketing Made Easy resource vault
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

From top copy tips to best practices for hiring a copywriter who can capture your voice and take writing off your plate, this is an episode every Spa CEO can learn from. 

Joining me in this episode of Spa Marketing Made Easy is my guest, Nicki Krawczyk, a copywriter with 15+ years of experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. 

In addition to being a copywriter, she’s also taught thousands of others how to become professional copywriters and build thriving careers of their own via her website,

FilthyRichWriter.com. 

For her, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it, and in her new book, “Copywriting Strategies” she’s sharing all her secrets for entrepreneurs who want to write better copy and hire it out effortlessly. 

In this episode, you’ll learn: 

•  What copywriting is and why it’s so crucial to your business to have strong copy
• Key traits to look for when working to hire or outsource to a copywriter 
• Nicki’s top copywriting tips for business owners who want to sharpen their own copywriting skills
• Her top insights on hiring a great copywriter who’s going to provide you with a solid ROI
• Top missed opportunities in spa where your copy will help stand out amongst the crown and command premium clients 

References Mentioned in Episode #262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk

•  Connect with Nicki’s work via her website, FilthyRichWriter.com, and on social media via Facebook and Instagram. 
• Get a copy of her new book, “Copywriting Strategies – A No-Nonsense Guide to Writing Persuasive Copy for Your Business”
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

But I’ll let you in on a little secret…

One of the most profitable moves you can make doesn’t happen in the planning or even while the promotion is live, it’s after it’s ended! 

In this episode of Spa Marketing Made Easy, I’ll walk you through the process of conducting a promotional debrief and why this post-promo task is so important for setting you up for future success.

In this episode, you’ll learn: 

• What a promotional debrief is and why they’re a critical part of your promotion process 
• The key questions to ask yourself when conducting a promotional debrief 
• Some of my tips for utilizing your promotional debrief throughout your promotion so you can stay present and focused during your active promotional period 
• How to use your promotional debrief to ensure you have powerful future planned promotions

References Mentioned in Episode #261: How to Do a Promotional Debrief 

• To get a copy of our free Promotional Debrief outline, head to the Spa Marketing Made Easy group and click on the “Files” tab. 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks…now what?

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in Part 1, the execution of your plan should actually be exciting and fun, however, there are going to be times when you want to stray off course, and that’s why you need accountability, which is what we’ll dive into  here in the final part of our Annual Planning Series. 

In this episode, you’ll learn:

• The next step in bringing your plans and goals to life so that they actually get accomplished
• My go-to project management software and how I input my goals and plans so that they are achievable 
• Why having your core support circle is crucial to your success and staying accountable to your goals
• Where to seek out your circle for support and things to keep in mind when choosing your accountability buddies

References Mentioned in Episode #260: Holding Yourself Accountable – Part 4 – Annual Planning Series

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Listen to Episode 258 – Part 2 – Planning Your Quarterly Focuses 
• Listen to Episode 259 – Part 3 – Planning for Support

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well… 

“It takes a village.” 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether you’ve got a single location with you as the sole service provider or you have a huge team at multiple locations, every entrepreneur looking to grow, scale, or find freedom, whether it be with their time, energy, or finances, needs a support system. 

And beyond being an entrepreneur, then comes the role of being an ambitious woman, partner, parent (I know we have a few men on my list of listeners, but the majority of my audience is women, and if you’re anything like me, your business is a big part of your life and responsibilities, but your outside-of-biz responsibilities stack just as high). 

As women, we’re so often fed the dream of “having it all” and while I truly believe that to be possible and true, I don’t believe we can do it on our own, or at least not without burning ourselves out in the process. 

And if we’re being honest with ourselves…is it really “having it all” if trying to “do it all” costs us our joy, our health, and the white space of our lives where rest, hobbies, family time, and spontaneity can flourish? 

I don’t think I’m wrong in assuming that the answer there is “no.”

So, if you’re ready for growth this next year and you have big goals you want to hit, seeking out support is critical, and in this episode of Spa Marketing Made Easy, which is Part 3 of our month-long annual planning series, we’ll dive into what to consider as you look to bring in support personally and professionally in the year ahead. 

In this episode, you’ll learn: 

• How to plan for support both personally and professionally
• Questions to consider when examining the work you’re doing and deciding what tasks and responsibilities to delegate
• The two critical things you need to make your goals, which we outlined in Part 2 of our planning series a reality
• A quick exercise for beginning to see which areas you need support in and how to outsource and delegate to start freeing up your time and energy quickly

References Mentioned in Episode #259: Planning for Support – Part 3 – Annual Planning Series

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Listen to Episode 258 – Part 2 – Planning Your Quarterly Focuses 
• Get one of my favorite pen and paper goal planners, 90X Goal Planner 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript