Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
When you think of Pinterest, you likely think of finding easy weeknight recipes, curating an inspiration board for your kid’s birthday party, and interior design ideas, but did you know that Pinterest is quickly becoming one of the most profitable platforms for product sellers?
With the introduction of the Shop tab, Product Pins, and a Shopify integration, Pinterest has really upped the ante for ecommerce sellers, and online skincare stores are no exception.
In this episode of Spa Marketing Made Easy, I sat down with Pinterest expert and founder of Simple Pin Media, Kate Ahl, who teaches entrepreneurs, product sellers and bloggers how to find and convert their perfect person on Pinterest.
Settle in as we discuss this search-focused platform and how you can best leverage it to see ecommerce success for your spa.
In this episode, you’ll learn:
- How Pinterest operates in the social media landscape and how you can make the leap from personal user to brand marketer on Pinterest
- Pinterest’s increased focus on Shopping capabilities for consumers that are helping to further bolster ecommerce sales
- Kate’s two-pronged approach for product sellers on how they can set forth with their Pinterest strategy and why having multiple entry points for your potential customer is key
- Kate’s top tips for optimizing your profile and pinning for optimal performance
References Mentioned in Episode #223: The Power of Pinterest for Your Spa’s Ecommerce Store with Kate Ahl:
- Learn more about Kate’s company, Simple Pin Media via their website
- Connect with Simple Pin Media on Pinterest, Facebook, and Instagram
- Subscribe to the Simple Pin Podcast
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized and pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #SpaSocialBeat, we’re discussing:
- 4 different ideas and “content buckets” you can easily craft video content for
- Why these topics work well as a foundation for your social media video strategy and will always provide you with fresh content
- Our top tips for efficiently producing and creating these videos
Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
No matter the size of your business or personal circumstances, there’s one thing every entrepreneur grapples with at some point in their journey (and hopefully not through all of it)…time management.
If you find yourself regularly griping about there not being enough hours in the day or feeling constantly strapped and under pressure to perform and create results in warp speed leaving you feeling frazzled and fatigued, this episode is for you.
In this episode, I’m joined by the incredible Megan Sumrell, a time management and productivity coach who teaches women in search of Work/Life Harmony specific strategies to get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion.
Her proprietary planning approach is the only “feminine” planning system that works from the “bottom up” and acknowledges that women have a lot on their plates and gives pragmatic, real-world strategies to help women manage #allthethings.
In this episode, we discuss:
- Why Megan has a bottom-up approach to time management and productivity and why the way we have always been taught doesn’t work for everyone
- The keys of getting into a deep work and “flow state” to accomplish more in a set block of time and how to approach our calendars from a place of abundance
- Megan’s top tools, exercises, and tips for finding what works best for your specific blend of work/life harmony and why it’s not one-size-fits-all plus her C.O.P.E. method approach to getting your task list under control once and for all
References Mentioned in Episode #222: Achieving Work/Life Harmony with Megan Sumrell
- Learn more about Megan and her work via her website and get Megan’s FREE Ditch the Overwhelm cheat sheet at theworklifeharmony.com
- Connected with Megan on Facebook, Instagram, and LinkedIn
- Listen and subscribe to Megan’s podcast, Work+Life Harmony for Overwhelmed Women
- Listen to past Spa Marketing Made Easy episodes on Auditing Your Calendar (Ep. 164) and Conducting a Yearly Review (Ep. 179)
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #SpaSocialBeat, we’re discussing:
- What the Instagram Guides feature entails and the basics of how it works
- Why it’s worth taking a little bit of time to create Guides for your profile and with your content
- Ideas for what Instagram Guide topics would be ideal for a spa owner or aesthetician too curate
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you can’t crack, but you know that if you could just work your way to the top of page one, you’d be primed for better lead generation and growth. Well, my guest and I are going to demystify some of that code today.
In this episode, I’m sitting down with the king of SEO, Neil Patel. If you’re not familiar with Neil, he’s a digital marketing and ad agency owner, software tool founder, New York Times Bestselling author, a Forbes top 10 marketer, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations – so, yeah, you could say he’s an expert worth watching, listening, and learning from.
Tune in as we talk about getting found on Google, the current state of search marketing, ecommerce and email marketing, and the simple elements it all boils down to.
In this episode, we discuss:
- Neil’s journey to the digital marketing world and starting an agency + founding an SEO software company
- Neil’s top tips for the SEO beginner and the number one think every small business should have when it comes to getting found through search engines
- How spa owners can use his tool, Ubersuggest, to find what what your ideal client is searching for online and what to do with those keywords
- How email marketing ties into content and search + Neil’s tips around using email marketing in conjunction with ecommerce
References Mentioned in Episode #219: Getting Found through Search and SEO with Neil Patel
- Connect with Neil and all his resources over on his website, neilpatel.com
- Find Neil on social media – Facebook, Instagram, YouTube, and LinkedIn
- Check out Neil’s SEO tool, Ubersuggest
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What a microinfluencer is and how their influence can be utilized as a form of advertising through authentic relationship building
- Steps for finding microinfluencers who would align well with your brand and audience to drive targeted traffic to your business
- How to craft a campaign and agreement with a microinfluencer or with a group of brand ambassadors
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar.
However, whether it’s crafting a product from scratch or going by way of private label, building a successful product brand, as you’ll hear in this interview, is a feat of intention built on a foundation of experience.
In this episode of the Spa Marketing Made Easy podcast, I had the opportunity to sit down with Gaelle Kennedy, who launched her career as an international model through her twenties before working for the renowned Aida Grey in Beverly Hills, when she then became an aesthetician and makeup artist.
In her early 60s, she launched Gaelle Organic, an Ecocert certified organic skincare company that she continues to lead and innovate within today.
Together we talk purpose, creating with intention, skincare philosophies, and building a brand that stands for something deeper.
In this episode, we discuss:
- Gaelle’s personal skincare journey that led her to becoming a licensed aesthetician and her beginnings in the industry
- What prompted her to start her own skincare products and how it developed into a bigger brand than she initially envisioned
- Why Gaelle’s approach to skincare and her philosophy is rooted in organic ingredients
- The key role of intention, patience, and experience and how they all work in concert to bring a purposeful brand to life
References Mentioned in Episode #217: Creating With Intention and From Experience with Gaelle Kennedy
- Learn more about Gaelle Organic via their website
- Connect with Gaelle Organic on Facebook and Instagram
- Learn more about the organic certification organization, Ecocert
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What social media tasks are easiest to delegate to your team to start and
- How to seamlessly integrate your team into your social media task management system
- Why getting your team involved in the social media workload is a great benefit beyond simply saving you time and energy
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions.
In this episode you’ll learn:
- What RF Microneedling is and how it varies from other types of microneedling and nano-infusion treatments
- Skin conditions and areas that can be treated using RF Microneedling and how it works within the skin
- Various methods for providing a comfortable patient experience plus contraindications and important post-care considerations
Additional Resources:
Microneedling: Advances and Widening Horizons (via NCBI)
Microneedling plus radiofrequency effective via DermatologyTimes
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
It’s no secret that I LOVE (yes, all caps) planning.
Nothing like a good annual and quarterly planning session to get me excited about pulling up my Google Cal, opening my 90X goal planner, and getting my creative juices flowing.
However, while planning is the fun stuff in business where we get to map out our goals and infinite possibilities, there is one piece of the puzzle that often gets left out of the picture but is equally as important as having a plan, and that’s conducting a review.
More specifically, quarterly reviews.
As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving.
Where your quarterly planning session serves as the kickoff, your quarterly review serves as the official wrap-up AND the bridge leading into your next quarterly planning session.
Thus, it’s vitally important not just as a look in the rearview, but also as a tool for continually making forward progress.
Whether you listen to this episode the week it airs, or find it in the middle of a future quarter, the prompts and questions in this episode are ones I know you’ll still find useful, so pull up your quarterly plan and your earbuds and let’s get reviewing.
In this episode, I’ll walk you through:
- How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went
- Questions for reflection and analyzation as you look back on the quarter
- Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront
- Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over
References Mentioned in Episode #214: Conducting a Quarterly Review
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
- Additional episodes of Spa Marketing Made Easy focused on planning and goal-setting: Episode #50 – Using a System to Achieve Your Goals with Alon David of 90X Planner, Episode #131 – How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller, and Episode #164 – Auditing Your Calendar and Planning for Your Best Year
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- How Pinterest works as more as a search engine rather than a social media platform and how to use that to your advantage
- The major benefits of using Pinterest as a piece of your larger ecommerce marketing strategy
- The difference between Pinterest and other social platforms and the unique features that make Pinterest worth your time and energy
- Our top tips for getting started with Pinterest and getting your content found
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings.
In this episode you’ll learn:
- The therapeutic benefits of specific stones and the overall benefits of gem rolling
- How gem rollers can be used within the treatment room and how they make for a highly profitable addition to your retail selection
- Tips for adding them into your retail and one of the best ways to demonstrate the experience of gem rolling for your clients
Additional Resources
- L.A. Times Article – Why millennials are fixated on jade rollers, ancient Chinese beauty tools
- Article – How To Use A Gemstone Roller
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.