Catch the Latest Episode of Spa Marketing Made Easy

We’re officially in the holiday season and Black Friday is directly within our line of sight. 

This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your overall business growth strategy. 

In this episode, I’m back on the mic with my Growth Factor students Sara and Melissa of Sykes & Lanno to discuss their strategy behind hosting exclusive events and experiences to bring in ideal clientele and begin building a relationship that will last far beyond their promotion and turn them into raving fans. 

If you find yourself running promotion after promotion hopping to make something stick or feeling like you’re always in a clamor to find new clients, our conversation is a must-listen because as you’ll learn from their approach, crafting an offer isn’t about a quick cash infusion, it’s about long-term client retention. 

We also discuss an update from their last episode where we talked about the launch of their signature Beauty Collection as a new arm and stream of revenue for their business, so if you haven’t tuned into our year-long series yet, now is as good of a time to dive in as any! 

Cheers to the holiday season, now let’s finish this year out with a bang!

P.S. – Be sure to snag the early bird pricing + exclusive funnel review bonus on our Spa Marketing Funnel course to help you cross the finish line of 2020 with a funnel that produces sales on demand up and running!  

In this episode, we discuss:

• Sara and Melissa’s event marketing strategy and how it snowballs into their game plan for Black Friday weekend 
• The top intention they always have in mind when crafting offers and their marketing strategy around them 
• How Sara and Melissa continually invest into their skillset and how they make decisions on what skills they’ll develop to benefit their long-term business growth plan 
• Updated on their Beauty Collection launch that we discussed in their previous episodes and their next steps moving forward

References Mentioned in Episode #173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno

• Jump in on our Spa Marketing Funnel course before Nov. 22 to get the early bird price + exclusive funnel review bonus! Learn more here. 
• Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
• Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, Episode #154, and Episode #170
• Listen to Episode #152 – Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

If you’re not saying what your brand is, someone else is saying it for you – and when it comes to your brand messaging and communication, it’s you who needs to be in the driver’s seat. 

Before we go further, let’s get one more thing clarified:

Your brand is not your logo and it’s also not your color palette. 

Branding is more of an intangible, amorphous concept, which is why so many business owners grapple with figuring out what their brand really is and what it says about them (take a deep breath – you’re not alone!), but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business. 

That’s why in this episode of Spa Marketing Made Easy, I’m chatting with April Martini, co-founder of Forthright-People, and a whip-smart woman who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. – she has seen it all when it comes to branding from the corporate down to the personal level!).  

April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally. 

In this episode, you’ll learn: 

• What a brand really is and how it creates a connection with and experience for your clients
• The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
• Key aspects of your brand to get clear on and refine 
• Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding

References Mentioned in Episode #172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People

• Learn more about April’s business, Forthright-People via their website and blog 
• Connect with April on LinkedIn and listen to her podcast, Success Made to Last, for more personal branding insights 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Are you a solo aesthetician with your sights set on making your first hire?

A spa owner with a robust team looking to expand to multiple locations?

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer or your spa’s brand being acquired by a larger holding company?

As you might have noticed, these are very different stages in business, but they all fall inside a framework I’ve dubbed the Aesthetician Success Path. 

Over the last 7 years of working with everyone from independent and solo aestheticians to international skincare brands, I’ve gotten a glimpse at every facet of the industry and the journey that acts as throughline as aesthetic experts work to grow and scale. 

In this episode, I’m outlining that pathway along with the key indicators to help you determine where you are along the Aesthetician Success Path and where you’re headed next. 

In this episode, you’ll learn:

• Why it’s critical to clarify your own definition of success to be able to set your vision for the future in motion
• The 3 primary sections of the Aesthetician Success Path and the markers and key performance indicators within each stage to help you determine where you’re at along the path
• How seeing the entire path allows you to determine your bigger-vision goals and have a gameplan to move toward where you ultimately want to go 

References Mentioned in Episode #171: Moving Along the Aesthetician Success Path

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial. 

( Be sure to listen to our past episodes linked below if you’ve yet to tune in!) 

Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially launched their own line in the form of a gorgeous bespoke beauty collection! 

It’s a move that makes total sense with the way they’ve pivoted during the pandemic and expanded their reach into the professional side of the aesthetic industry. 

In this episode, we deep dive into this new revenue stream and how they’re setting  themselves and their retailers up for success. 

In this episode, we discuss:

• Why Sara and Melissa began their latest venture – a beauty device collection and how they’re building out this new arm of their business
• Their insights into selling at-home beauty devices to their clients and where they saw an opportunity in the market 
• Together we paint the picture of profitability and illustrate why retailing devices isn’t something to be fearful of 
• Sara and Melissa’s story of how their line came to fruition and what their clients are loving most about their collection 

References Mentioned in Episode #170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno

• Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
• Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, and Episode #154

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• How to utilize Canva in your marketing toolkit and how Canva helps you stay consistent with your brand visuals 
• Why it’s worth upgrading to Canva Pro and the various features that help you take your graphics to the next level 
• Steps for utilizing templates in your Canva account to save time and maintain consistency 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 

And here to discuss this mindset work with me is Kendra J. Lewis, a business funding and strategy expert who is living proof that major growth can happen in a matter of months when you’ve got the right mindset. 

Before branching out on her own, Kendra worked as a commercial banking specialist for almost a decade and closed over $1 billion in business loans and she has led several multi-million dollar business transformations for some of the largest brands in the world. 

And in the midst of making the leap from side-hustling as a consultant and strategist to being full-time in her business, she jumped from six-figures to seven in a matter of four months. 

Needless to say, that kind of growth doesn’t happen when your mind is cluttered with noise from naysayers, scarcity thinking, or your own imposter syndrome, which is why she’s joining me today to talk all about what mindset steps you need to make your first step on the path to success.   

In addition to those wins I mentioned above, Kendra has also coached over 100 small businesses through successful launches and helped them to acquire millions in funding collectively, and she and her groundbreaking methods have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly. 

Trust me, she’s a woman whose words you’ll want to make note of and keep them visible as your daily mantras. 

In this episode, we discuss:

• Kendra’s background in corporate banking to moving into entrepreneurship and building massive success and helping her clients do the same
• Why Kendra believes that mindset is paramount to your success and steps for moving past scarce ways of thinking
• The importance of refining your inner circle and adopting practices to quiet the noise  
• Why beginning imperfectly is the perfect way to start and the only way to guarantee your success

References Mentioned in Episode #168: Getting Your Mind Right for Growth with Kendra Lewis

• Connect with Kendra and learn more about her work through Credit Architect and The Unsexy Launch on her website 
• Connect with Kendra on Facebook, Instagram, and Twitter
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• How YouTube acts as a search engine and how utilizing YouTube in your social media strategy can help you get your website and content to the top of Google 
• What SEO is and how to it ties into media shared to your YouTube channel
• Steps for leveraging keywords in your YouTube content 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

You began your business journey with passion and drive, but leadership?

Maybe that’s an area you feel could use some work. 

As my guest on this episode of Spa Marketing Made Easy shares, as entrepreneurs, we’re natural leaders with vision; the key to success is developing those leadership skills along with our managerial capabilities to grow and scale. 

That’s right, you have to be the leader AND manager. 

If you’re thinking to yourself, “Ugh, I hate managing people!,” I want you to pump the brakes on that thought process and instead open your mind to a new perspective, because here’s the truth…

Managing people well doesn’t mean:

• Micro-managing 
• Being cold or having a show-em-who’s-in-charge-attitude
• Or trying to be everyone’s BFF 

As you’ll learn in this episode with Eleanor Beaton, being a strong leader means managing with vision, clarity, guiding through nurturing, and establishing open lines of communication with equally clear boundaries. 

And a little proof that Eleanor knows what she’s talking about like the back of her hand ⤵️

Eleanor is an internationally-recognized expert in women’s leadership, advisor to growth-oriented women entrepreneurs, award-winning author, esteemed journalist and speaker, as well as loving wife and mother. 

Whether you’re leading a team of 1, 10 or 100, this conversation is one that I know will leave you with takeaways you can carry with you through every stage of growth in your business. 

In this episode, we discuss:

• How leadership ties into building an incredible team and business and Eleanor’s insights on the leader vs. manager roles 
• Why communicating needs, company culture, and expectations is critical for effective leadership
• Steps to take so you can move to a place of efficient and effective management of your people so that they perform in the way that produces results 
• How to find boundaries as a leader and business owner and steps for setting your communications ground rules

References Mentioned in Episode #166: Harnessing Your Fierce Feminine Leadership with Eleanor Beaton 

• Learn more about Eleanor’s work by visiting her website and listening to her podcast, Fierce Feminine Leadership
• Connect with Eleanor on Facebook, Instagram, LinkedIn, and Twitter
• Leadership Books – Leaders Eat Last by Simon Sinek and Dare to Lead by Brené Brown
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• Why LinkedIn isn’t just a platform for job seekers and those hiring and how it can be a hub for business networking
• Ways to use LinkedIn to help boost your local brick and mortar practice plus why it’s critical for anyone going into consulting 
• How to show up as an industry authority on LinkedIn to help you build connections and gain new clients 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here. 

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! 

I know, I know, you may be thinking I need to slow my roll…we haven’t even made it to Halloween yet! 

But I promise, now is not too soon. 

In fact, I typically start planning my upcoming year in August/September. 

You may have heard the saying, “fail to plan, then plan to fail,” and while I do believe any time you desire more for your daily life is a good time to rework your plans and calendar, there is something about pressing the proverbial “start button” on a new year that gives us a little lift in our intentions. 

Speaking of intention…

If you want to have a year where your time is spent intentionally doing the work that leads you toward:

• Hitting your biggest goals (personally and professionally)
• Always having a full cup (i.e. – you feel rested, energized and happy)
• And allows you to cultivate balance between your business and/home life

The time to plan your year and audit your calendar isn’t the last week of the year, it’s now. 

So, from taking an audit of what worked this year and what didn’t to planning out an entire year in advance, in this episode of Spa Marketing Made Easy, I’m sharing a behind-the-scenes of my personal planning process that you can walkthrough right alongside me.

Let’s make this your most profitable, productive, and purpose-filled year yet! 

In this episode, I’ll walk you through:

• How this planning process allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home 
• Why I opted to switch to an A/B Week schedule and how you can modify this to fit your needs if you’re working in the treatment room
• Reflection questions to ask yourself as you look ahead to making commitments on next year’s calendar 
• My 5-step process of scheduling my time on my annual calendar and how I approach it on a quarterly basis to make room for flexibility and opportunities that arise

Additional Resources for Episode #164: Auditing Your Calendar and Planning for Your Best Year

• Listen to Episode #117 – 4 Simple Steps for Organizing Your Life Like a CEO – for additional planning and time management tips 
• Learn more about block scheduling according to an A/B schedule from Cailen Ascher 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing:

• What Facebook Shops is and how this revamped and partially new feature on Facebook on Instagram will allow for easier selling of your products via social media marketing
• The benefits of listing your inventory via Shops and what it allows you to do within your social media posts highlighting your products 
• Why you still need a ecommerce website to support your shop’s inventory and other considerations 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. 

Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!

Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it was clear that a couple of the presentations needed to make their way to the podcast. 

This is truly a comprehensive episode that covers the five core areas you need to dial in for a comprehensive digital marketing strategy for your spa plus the systems you’ll want to build into each area to gain traction efficiently and be able to sustain that traction and subsequent growth. 

It’s chock-full of strategy plus the action steps you need to get started today, and as we’ve already discussed above, it is critical that you get started now. 

So, pull up your earbuds and a notepad, and take a look at the presentation below to get the audio and visual experience. And when you’re done, let’s get some accountability going inside of the Spa Marketing Made Easy community! 

Head over to the group and let me know your biggest takeaway and which area you need to focus on first. 

In this episode, you’ll learn:

• The five core areas you need to dial in for a comprehensive digital marketing strategy for your spa and why building in systems for each area is key to gaining traction efficiently and sustaining growth
• How to optimize critical areas of your website for better conversion of new leads and booked clients
• The ROI of email marketing and important questions to help analyze and perform an email marketing audit on your business 
• Where to focus your energy on social media and how to systemize your social media process so that you can maximize your connection efforts
• Important SEO action steps to get your website ranking on the top of Google search results 
• How to craft winning ad creative for your paid advertisements and why this marketing method is the fastest way to generate targeted leads

References Mentioned in Episode #162: Digital Marketing for Spas 

• Get help with revamping your website with ReversedOut.com 
• Use Process Street to document systems and process inside your business and ConvertKit for your email marketing
• Sign up for Google Analytics to view your top traffic sources 
• Learn more about our programs Spa Retail Rockstar and Post With Purpose 
• Learn how to run your own ads through Successful Ads Club or outsource your paid advertising with Jackie Ellis 
• Tune into Episode #84 and Episode #144 to learn more from Tara and Jackie 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!