Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
Does the idea of someone, especially an existing or potential client, viewing you as “sales-y” send shivers down your spine?
It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or only interested in getting your client’s money.
Listen, “sales” is not a dirty word.
Sales are the lifeblood of your business (businesses have to make money to be successful, after all), but for having a relatively *sleazy* reputation, sales success is actually built on your reputation, relationships, and rapport.
And as my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, my guest on this episode, Nikki Rausch, now helps entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients.
As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a replicable process.
Nikki is the real deal in sales, and isn’t just here with the feel-good, you-can-do-it sales pep talk.
She’s got the science, the intel, and the experience that will have you excited to begin creating an authentic selling culture inside your aesthetic practice.
P.S. – Once you’re done listening to this episode, make sure you head to the Spa Marketing Made Easy Facebook group to join in on The Mask Challenge! Don’t know what I’m referring to? You will when you tune in!
In this episode, you’ll learn:
- Why sales isn’t a bad word and how we can start flipping the belief of “sleazy sales” on its head
- Nikki’s background in communications and sales, and how her approach plays into psychology, neurolinguistics, and habits and patterns
- How to put customer at ease so they can be more forthcoming about their true needs
- The process of creating a selling culture and system with Nikki’s 5-step process she calls “The Selling Staircase”
Resources Mentioned in Episode #160: Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch
- Learn more about Nikki’s work as the Sales Maven on her website and download her ebook, Closing the Sale: Simple Tips to Increase Your Confidence, as a gift for Spa Marketing Made Easy listeners
- Connect with Nikki on Facebook, Instagram, LinkedIn and Twitter
- Tune into Nikki’s podcast and YouTube channel
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- What Messenger marketing is and how it can benefit and support your aesthetic practice’s overall marketing strategy
- How Messenger marketing can serve as a pseudo virtual customer service employee or sales representative
- Our Messenger marketing platform recommendations that make it easy to get started
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
How do you know when you’ve found your calling?
How do you know when you’ve veered off track?
And how do you decide to pivot to pursue your most powerful sense of purpose?
It’s these questions that my guest, Anna Powers, a lawyer turned copywriter, and I explore on this episode on Spa Marketing Made Easy.
Yes, you read that correctly, she’s a lawyer (still holds her license, in fact!) who decided to ditch a career in law to pursue her most powerful purpose, but of course, it wasn’t all smooth sailing.
From pivoting toward deeper passions and discovering something new after you’ve invested a substantial amount of time, energy, and money into another path, Anna now helps others navigate the journey she once walked herself.
Maybe you can relate…
Perhaps you’re just now venturing into a career in the aesthetics industry after decades of a career in an entirely different field.
Or may you’ve discovered that being a spa owner isn’t for you, and you want to explore a different avenue within the vast and varied landscape that is aesthetics.
If you’re at all in a place of uncertainty with where you’re at or where you’re headed in creating the life and career of your dreams, you’re sure to find great pieces of wisdom to walk away with from Anna’s stories and insights.
In this episode, we discuss:
- Anna’s story from pursuing a career in law to moving into entrepreneurship and a different industry entirely
- How her experience in finding and following her own purpose led to helping her clients do the same
- How to know when you’re off the right path and meant for something more or different
- The 3 things that make for a purposeful and passion-filled niche and the first steps to take to make a big change or pivot in your life or career path
References Mentioned in Episode #158: Pursuing Your Powerful Purpose with Sara Anna Powers:
- Connect with Anna on her website and on Facebook and Instagram
- Get Anna’s Stellar Sales Page Template freebie by clicking here
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Why a social media scheduler is a critical element of executing a successful social media strategy
- Our top two favorite schedulers for social media and the key features that make them our top recs
- Things to look for when choosing the best social media scheduling tool for your business
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
You’ve got big dreams, but the idea of hiring a big team…well, it can be a little intimidating.
Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care to count.
But here’s the thing – while you are strong, smart, and totally capable of making your big dreams a reality, the truth is that your big dreams may take more than just you to conquer them.
Whether it be a constraint on your time and energy or a constraint around areas of your business that aren’t your zone of genius, having a team often allows you to make greater strides than you can take on your own.
You may have heard the saying, “if you want to go fast go alone, if you want to go far go together.”
I’d argue that having a team on your side does allow you to move faster once you’ve found your groove with getting the right team on board, which is a process that many of my Growth Factor students and I discuss including my guest on this episode of Spa Marketing Made Easy.
If you’re a long-time listener and active in the SMME community, you’re likely familiar with Gisel, the founder and CEO of Elevate Esthetics.
Gisel has built an incredibly successful business on her own, but as you’ll hear in this episode, her thoughts on remaining solo versus building a team have shifted, and she’s here to share how she’s navigating a new path beyond being a solopreneur.
If you’ve been at a crossroads wondering whether staying solo or expanding with a team is the right move for you, I think you’ll find this episode a helpful guide in weighing out the pros and cons.
In this episode, we discuss:
- Gisel’s journey in building a successful business as a solo aesthetician and how her goals have shifted, especially during quarantine
- The reflection questions she used to help guide her decision making on whether to stay solo or starting hiring a team
- Evaluating the opportunity cost and the various pros and cons of hiring vs. staying solo
- Tips for those thinking about hiring their first employee and ideas for where to find great candidates
References Mentioned in Episode #156: The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell
- Learn more about Gisel and Elevate Esthetics by visiting her website and connecting with her on Facebook and Instagram.
- Listen to Gisel’s previous episode on Spa Marketing Made Easy – Episode #061: Level Up by Niching Down with Gisel of Elevate Esthetics
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Why TikTok has taken off, the big draw of the platform and thoughts on whether it’s worth exploring as an aesthetic industry professional
- The pros vs. cons of hopping on the TikTok train now vs. later
- Our tips for exploring new and emerging social platforms and subchannels minus the pressure to perform
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Beyond understanding that your brand is not your logo or your color palette (it’s so much more and we’ll touch on that in a bit), there a few other key things you need to know about branding:
1 – Having a beautiful brand presence that commands attention isn’t just for big name businesses and corporations.
2 – Having a thoughtful and well-crafted brand is for every size and style business (from solo aesthetic practices to multi-location day spas), especially if you want to ensure longevity and loyalty.
3 – The other critical piece of branding is that it’s not something you focus on “one day,” rather branding is something you should focus on from Day One.
Because here’s the thing about building a brand your dream clients will feel magnetized to – they don’t happen on accident.
It takes intention and ongoing action, and here to discuss this critical piece of business are my Growth Factor program students, Sara and Melissa of Sykes & Lanno Skinbar.
This is our seventh episode together chronicling their growth journey throughout 2020 and since they were fresh off the set of a recent photoshoot to get product and branding photos for the next quarter, we thought talking about all things branding would be the perfect topic to touch on for this month’s discussion about how they’re making the intentional choices today to build an aligned brand for the future.
In this episode, we discuss:
- How branding has been a conscious decision since Day One of starting Sykes & Lanno Skinbar
- How Sara and Melissa define “branding” and what elements play a part in the experience and aesthetic they provide
- Ways they find that their brand informs and communicate the experience they provide and the feedback they’ve received from their client because of it
- Their experience in booking photo shoots to keep their brand visuals fresh and how that plays into their overall marketing plan
References Mentioned in Episode #154: Making Intentional and Magnetic Branding Decisions with Sara and Melissa of Sykes & Lanno
- Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
- Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
[ Subscribe to Spa Marketing Made Easy on iTunes ]
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Our go-to Instagram caption app for nailing your text spacing
- Why having this app helps with making your post more engaging
- How to integrate this caption spacing app into your social media posting process and system
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry.
Well, when you pair the two together like my guest on this episode of Spa Marketing Made Easy did, it results in revenue because –
1 – People like to buy from positive people
2 – Positive people keep their mind open to new ideas
3 – New ideas harnessed can bring forth new streams of revenue
My guest is none other than one of my Spa Retail Rockstars, Kate Jaksik, who is the owner of Glow Beauty Bar in Florence, Massachusetts, where she and her team provide salon, spa, and makeup artistry services.
When news of the Covid-19 closures hit, rather than recoiling in fear, Kate sprung into action to keep her business healthy and her team employed.
Through that action and determination to stay positive in the face of the pandemic, Kate conceptualized an idea that in the last several months has evolved and quickly become an offering both she and her audience are passionate about.
And oh yes, it’s profitable, too.
Tune in to hear the behind-the-scenes on the beauty box craze that Kate created and fueled with her audience through pure positivity and the power of ecommerce and social media selling.
In this episode, we discuss:
- The steps Kate immediately took when first notices of closures hit
- How Kate conceptualized her Beauty Box idea after offering discounts that didn’t provide the additional profit she needed
- The process of creating a new product and continually refining it throughout the shutdown to help maximize sales and profitability as well as a peek into her sales approach
- Kate’s motivation for forging ahead during trying times and how she kept on the path of positivity to not just survive, but thrive
- Where she is taking her Beauty Box idea next and the continued evolution she’ll pursue past the shutdown of her spa and salon
References Mentioned in Episode #152: Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik
- Visit Kate’s website at Glow Beauty Bar
- Connect with Kate on social on Facebook and Instagram
- Find packaging and shipping supplies from ULINE and box inspiration from Box Fox
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Our go-to video editing software and app
- Which apps to use for different types of video marketing
- The top features of our favorite app and why it’ll work for all your video needs
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Loyalty isn’t something to be taken lightly.
After all, that’s what we always aim for with every new client who walks through our doors – that they will always choose to book with us and make us their go-to aesthetic expert for years to come.
While this loyalty obviously comes from providing great service that delivers results, a key piece of business is building relationships, so when someone shows their loyalty, it pays dividends to reward it.
Whether you already have a loyalty system in place and want to extend another element of loyalty rewards to bring in more referrals, or you’re brand new to business and want to get people incentivized to come back repeatedly, there’s never a bad time to layer in loyalty perks into your aesthetic practice!
In this episode, you’ll learn:
- Why rewarding loyal clients is critical for both retention and referrals
- My top 3 ideas for rewarding client loyalty at varying levels
- Why you may want to have multiple loyalty reward strategies and how to determine a loyalty structure that supports your bottom line
References Mentioned in Episode #150: 3 Ways to Reward Loyal Clients
- We just unlocked a new resource in the free Spa Marketing Made Easy portal! Click here to get access.
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- What a hashtag strategy is and how to begin crafting your own custom hashtag strategy
- Where to utilize hashtags and leverage them to get the best reach and exposure in your local area
- Why hashtags are the key to getting your business discovered by more people in your target audience
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.