Catch the Latest Episode of Spa Marketing Made Easy

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. 

And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills requires branching out beyond what is traditionally and currently taught in aesthetics school and learning to properly treat multicultural skin. 

Meet JoElle Lee, a skincare expert and celebrity aesthetician (she was Michelle Obama’s aesthetician!), a professional speaker and published author, as well as an educator, trainer and skincare business consultant. 

JoElle is a woman who wears many hats, but her mission is highly focused on ensuring that every aesthetic professional knows how to treat multicultural skin safely and effectively. 

I don’t know about you, but when I went to aesthetics school, we weren’t taught specific protocols to treat darker skin tones and the conditions that commonly affect people of color. 

It’s a piece of our traditional and structured education that needs to evolve, but at the end of the day, it’s up to us as experts and practitioners to seek out and complete the continued education needed so that we can provide the best care for our clients no matter where they fall on the Fitzpatrick scale. 

And I’m so excited for you to tune into this episode, because JoElle is the ultimate expert to learn from! 

In this episode, you’ll learn: 

• JoElle’s background in the aesthetics industry and her claim to fame as First Lady, Michelle Obama’s, aesthetician among other notable people who need to always be camera-ready
• Why learning the skill of how to treat multicultural skin is critical for any aesthetician who wants a sustainable career
• How JoElle discovered and developed her own method to treating multicultural skin 
• What drove JoElle into the education space and the formats in which she teaches other aesthetic professionals on fully rounding out their expertise by learning how to care for all skin types

References Mentioned in Episode #148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee 

• Connect with JoElle and her educational trainings and resources on her website 
• Download JoElle’s Free Guide – 10 Mistakes Estheticians Make When Treating Skin of Color
• Connect with JoElle on social on Instagram, Facebook, and LinkedIn
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s Spa Social Beat, we’re discussing…

• The various subchannels of Instagram and how each one lives inside the greater Instagram community
• What style of content is the best fit for each subchannel and how to leverage them all within your profile
• The subchannel to focus the majority of your Instagram energy on right now to see the greatest traction with your efforts 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well. 

( Yes, even if you never hire and you’re an employee, knowing how employers are approaching the hiring process is still a fantastic piece of knowledge to have in your backpocket.)

Often I hear about hiring disappointments like not getting any great candidates to interview or finding someone you thought was promising only to be let down shortly thereafter. 

Listen, there will always be rough patches in the process of building your team, sometimes no matter how much prep and precaution you take, you’ll still hire the person you thought was great, and for whatever reason, it doesn’t pan out. 

Scenarios like these can wear you down and make you weary about trusting other people inside your business, but I’m here to share with you my tried-and-true process that will allow you to build the dream team that can take you and your business to new heights with minimal rough patches along the way. 

From finding the best possible candidates straight out the gate to knowing how to navigate an interview and your new employee’s first quarter on your team. 

In this episode, you’ll learn:

• How to craft your hiring ads and where to place them to find candidates quickly
• My 2-step interview process to ensure you only conduct productive in-person interviews
• Why you should consider having a 90-day probation period for new hires and what that looks like 
• How properly praise and encourage your team members as well as have the tough conversations with ease
• Setting expectations for professional development and how this benefits your team long-term

References Mentioned in Episode #146: A Step-by-Step Process to Hiring Your Dream Team 

• Read Brené Brown’s book – Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. 
• Start a job posting on Indeed
• Read The 5 Languages of Appreciation in the Workplace 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ] 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. 

Since the start of 2020, Sara, Melissa, and I have sat down to record an episode every month as they chronicle their journey to becoming a 7-figure spa. 

Of course, we could’ve never known that 2020 would throw the curveball of coronavirus, but as you’ll hear in this episode, continuing to pivot through the pandemic five months in can not only be possible, but profitable. 

Be sure to listen to all of our previous episodes that chronicle their journey thus far, but especially our previous episode, Episode 137, where we discussed getting their ecommerce store set up in record speed, selling unique packages of their products to drum up new interest from their existing highly-loyal clientele, as well as attracting the attention of new clients and customers. 

Now, as they reopen their doors for treatments and services, you’ll hear how they’re staying nimble and adaptable while still leveraging everything they’ve built during the shutdown. 

In this episode, we discuss: 

• Sara and Melissa’s re-opening strategy and how they’re approaching the various phases of re-opening from a state-mandated level and what they feel comfortable with
• Why they crafted new services to fall into their re-opening phases and to get clients back in the groove of coming to their clinic
• Their thought-process around the potential case of a second shutdown and how they would continue to pivot 
• The biggest factors in how they’ve been able to remain connected to their clientele and continue to keep their business growth on an upward trajectory through the pandemic

References Mentioned in Episode #145: Pivoting Through the Pandemic with Sara and Melissa of Sykes & Lanno Skinbar

• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

There are two critical pieces to any service-based business: gaining clients and retaining clients. 

As an aesthetic expert, retention is really where your focus should be as this is:

1) where you have the greatest chance of success because once someone is on your table, you have the opportunity to provide a tremendous experience and educate them on the importance of continually working with you

2) retention is what will increase the client’s lifetime value to your business

However, instead of focusing on retention of the clients who have already made their way through your doors, what I see many aestheticians and spa owners heavily focusing their time and energy on is lead generation. 

It’s a constant cycle of chasing the next client, and it’s exhausting. 

What if, instead of spending all your marketing time trying to get brand new people through your doors, you focus your attention on those who are the easiest to sell to (aka the people who have already bought from you before), and let Facebook ads take care of the lead generation on autopilot?

Sound too good to be true?

Meet Jackie Ellis, my personal Facebook ads extraordinaire on team AddoAesthetics who has managed Facebook ads for businesses of all sizes and scale.

As a former fitness professional turned digital marketer, Jackie spent 18 years  in the fitness industry doing everything from teaching classes and training clients to eventually managing a local health and tennis club, which is where she found her true passion in marketing and copywriting. 

She knows all about the pull to constantly drive new clients through the door of a brick-and-mortar business, but as you’ll hear her explain in this episode, there is a better way, and that way is called Facebook ads. 

In this episode, you’ll learn:

• Why many aestheticians are wearing all the hats, and how it’s not sustainable 
• How the framework of figuring out Facebook ads and marketing works just like the processes of your aesthetic expertise 
• Why it’s critical to understand the power of Facebook ads and how to leverage them in your aesthetic practice 
• What to consider when outsourcing your Facebook ads creation and management 

References Mentioned in Episode #144: Using Facebook Ads to Generate Leads on Autopilot with Jackie Ellis

• Learn more about Jackie and her work on her website
• Connect with Jackie on Instagram @iamjackieellis

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides. 

And if you’re brand new to building a business, the best time to learn about harnessing the power of video is NOW. 

Video marketing isn’t anything new, however, it is currently the most effective method for connecting with your ideal clients for a few reasons: 

1 – Video currently reigns supreme on all social platforms both for organic reach as well as for driving paid traffic.  

2 – Video is highly leverage-able (yes, let’s roll with that word) in that it can be utilized in a number of different ways. My guest in this episode will dive more into the details, but in essence, we’re talking: create one great piece of video content, and get even more content out of it. 

3 – Video is the most powerful medium in that your ideal client can both see and hear you, creating an instant connection that’s as close to an in-person connection as you can get. 

Video, as you’ll learn in this episode, is the ultimate marketing medium, and here to teach you more about it is my guest, Brandon Lucero, the founder of Sold With Video and creator of the Video 4x Effect. 

As a student of Brandon’s Video 4x Effect program, I can vouch for the success of his systems and proven methodology that shifts how online content is created and distributed by changing beliefs, shifting perspective and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand. 

Seriously, he’s a video genius, and it goes far beyond the simple things like having the right lighting…in fact, that really has nothing to do with it. 

It’s about messaging, about the people you’re speaking to and calling to action, and it’s about the sequencing, all of which you’ll get the high-level overview of when you tune in to this episode. 

So sit back, and start taking notes, because after you’re done listening, you’ll have what you need to start leveraging video and start selling more today. 

In this episode, you’ll learn:

• Why video is the critical medium for standing out online and what you need to have first before creating any video content 
• Brandon’s three primary focus areas of content plus a bonus category that will work well for aestheticians and aesthetic experts 
• Why 1-2 videos isn’t enough to gain traction with video marketing and how videos in various categories work together to support your potential client or customer through the journey to working with or buying from you
• Brandon’s top tips for how to maximize your effort and maximize your time when creating video to use in your marketing 
• Elements of your video you need to have dialed in to help your ideal client see and take action on your content 

References Mentioned in Episode #143: Using the Power of Video to Sell More Products and Services with Brandon Lucero 

• Connect with Brandon via his website and learn more about his signature program, Video 4X Effect here. 
• Listen to Brandon’s podcast, The New Generation Entrepreneur
• Find video editing and production help through onlinejobs.ph

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” 

Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a strong and successful business, so while the connection may be more indirect than, say, strategy, it’s vital none-the-less. 

As a very analytical and strategic-minded person, I’ve always had an inclination to keep business life and personal life in their own containers. Neat in their own separate spaces. 

But after navigating my own difficult season of life where emotions couldn’t be turned off with the flip of a switch or contained in it’s own space, I learned exactly what it meant to have your personal life and mental state affect your business. 

In that chapter of anxiety and sadness, I reached out to my guest on this episode, Mandy Barbee, a transformation and healing expert who’s helped hundreds of people all over the world to overcome anxiousness and thrive by combining the power of imagery with their own innate capabilities. 

Mandy founded her company, Palladium Mind, to empower others by sharing the easiest ways to transcend dis-ease to enjoy everything more, and having experienced her work for myself, I can say working with her was truly transformative. 

Her method, tools, and approach to the mental blocks that many entrepreneurs face (such as anxiousness, self worth, self doubt, imposter syndrome, just to name a few), was unlike anything I had experienced and was extremely powerful. 

Now I’m happy to finally have Mandy here on the show to explore this link between our emotional state and our journey as entrepreneurs, and I think our conversation couldn’t have come at a better time. 

In this episode, you’ll learn:

• My personal experience with Mandy’s work and how it helped me to overcome extreme stress anxiety during a difficult season of my life that was also affecting my business 
• How working in and through imagery to process emotions can help you get over habits, blocks, and other emotional walls that are holding you back 
• Why it’s critical we learn how to acknowledge, process, and tap into emotions and do so quickly as not to harbor anxiety or other negative emotions 
• Tips for navigating gaining and receiving outside help in the realm of guidance, therapy, and other healing work

References Mentioned in Episode #142: Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee

• Learn more about Mandy’s work through Palladium Mind and get her gift exclusive for Spa Marketing Made Easy listeners here
• Connect with Mandy on Instagram and Facebook
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? 

That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren Hum. 

Lauren is the founder and CEO of Orchid Skin Company, her brick and mortar spa and online business that she has built to be one of the most successful spas in her state and region. 

What started as a quarter-life crisis that pushed Lauren to follow a childhood dream and enroll in beauty school at the age of 27, while 4 months pregnant with her first child, and to the skepticism of some family members, her life experiences during this time and the support she received from classmates and school staff created a deep gratitude for the people in the beauty industry. 

After graduating, Lauren opted for the entrepreneurial path and started her business from her sofa with a laptop in one arm and a newborn in the other. 

In less than 3 years, she has built a loyal, high-value customer base by carving out a niche as one of the first microbladers in her state and creating a powerful online presence that led to the multi-six figure business, Orchid Skin Company, she has today. 

Living in Conway, Arkansas with her husband, Patrick, 3-year-old son, Luke, plus her beloved goldendoodle, Willow, and rescue mutt, Chaco, Lauren’s next leg of her entrepreneurial journey is to help other beauty industry professionals find financial stability while doing the work they love and inspiring them to create the life they truly want.  

In this episode, we discuss:

• How Lauren’s dream to go to beauty school was met with skepticism and it led to following a different path than the one on her heart
• How she made the decision to defy the doubt and go after her dream of working in the beauty and aesthetic industry
• The personal tragedy she faced while going to aesthetic school and how she overcame adversity to finish strong
• Why she chose the entrepreneurial path and the intentional steps she took to quickly grow her  spa to a multiple six-figure business in a small town and her desire to help other aestheticians do the same

References Mentioned in Episode #141: Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company 

• Learn more about Lauren’s event, Activate Your Online Presence 
• Connect with Lauren on Instagram @laurenhum_beautybizmentor
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

If you’ve ever wondered what goes into crafting a product line between the scientific research, intention, heart, pure passion and drive, you’re going to love this episode with Victoria Tabak, the CEO of Nature Pure Clinical Skincare. 

I first met Victoria at the 2019 Beauty Business Summit where she shared a piece of her story as a brand founder and product creator, educator as well as wife and mother, and her journey was awe inspiring. 

Then when I experienced one of the most popular products in her line in the exhibit hall, I knew I had to get her on the show because what she’s creating is truly unique. 

All of the Nature Pure Clinical Skincare products and treatments incorporate traditional holistic healing remedies alongside the scientific research and breakthroughs discovered by Victoria’s father, a distinguished scientist and expert formulator. 

Victoria is a two-time international award-winning licensed esthetician, a published skin and wellness expert, and a nationally recognized skincare educator.

With more than 20 years of experience in the beauty industry along with a Master’s Degree in Business, Victoria has worked with countless estheticians, dermatologists, plastic surgeons, and cosmetologists to formulate and revolutionize an approach to beauty that people love, and I know you’ll love what she has to share in this episode!  

In this episode, we discuss:

• The history behind Nature Pure Labs and Nature Pure Clinical Skincare 
• The vast array of treatment protocols Victoria has worked to develop with her unique line of skincare that weaves together innovative science and natural ingredients
• Victoria’s suggestions on how aestheticians can find the right product fit for their practice plus how she works with the aestheticians who carry Nature Pure Clinical Skincare to set them up for success
• Her top can’t-live-without ingredients in her skincare regimen 

References Mentioned in Episode #140: The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare 

• Learn more about Nature Pure Clinical Skincare via their website 
• Follow Nature Pure Clinical Skincare on Facebook, Instagram and YouTube
• Connect with Victoria on Instagram @victoriatabak
• Learn more about Nature Pure’s Instant Energizer Oxygen Masque 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

One of the best ways I’ve found to do that is through Facebook ads, which is why for this week’s episode, we’re bringing you a repeat of one of our most downloaded episodes of 2019. 

Now I know Facebook ads may feel scary. As if you’re gambling your money away and it’s a total coin toss as to whether you’ll get it back. I 100% understand because that’s how I felt about Facebook ads when I first started with them, too. 

However, when you have a strategy, and when you understand the skillset, Facebook ads can act as the system that operates like a 24/7 salesperson that brings in new, qualified leads even while you’re on vacation, or playing with your kids, or even in the treatment room with another client. 


THAT is the power of Facebook ads, and they’re no longer a question of “should” you be doing them for your aesthetic business, but how should you be using them to maximize your marketing budget and get more of your ideal clients aware of your business. 

On this episode of Spa Marketing Made Easy, I’m joined by my dear friend and repeat guest, Tara Zirker, who I’ve dubbed as the Facebook Ads goddess because, you guys, she makes magic happen through the power of Facebook ads. 

In her career, she has worked with business owners in all industries, but especially owners of clinics in the aesthetic and wellness space, and has helped generate millions of dollars in profit. 

And now through her membership, Successful Ads Club, Tara’s helping entrepreneurs like you harness the power of Facebook ads with top-notch education and strategies roadmaps. 

In today’s Greatest Hits episode, Tara’s delivering ten of the best time-tested strategies that we know WORK for spa and aesthetic business to help you get going with Facebook ads in as little as a couple of hours. 

Whether you’ve never ventured into Facebook ads before, you’ve already dipped your toe in the water and are ready for taking your ads up a level, or you’re a pro looking for fresh ideas, there’s a little something for every aesthetician in this episode! 

So pull up an earbud and a pen, and let’s talk strategy! 

In this episode you’ll learn:

• Why you need to leverage Facebook ads for your aesthetic business and how to approach getting started 
• The 5 things you need to have in place before running any of the VIP strategies in this episode 
• 10 strategic ideas for Facebook and Instagram ads that you can begin running today 
• Promotional ideas as well as out-of-the-box marketing ideas to help you stand out from the crowd and expand your market

References Mentioned in Episode #139: (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

• Click here to learn more and join The Successful Ads Club
• Watch my free training with Tara, “Turn $10 a Day into Steady Clients with Facebook Ads”
• Connect with Tara on Facebook and Instagram 
• Execute your Messenger strategy with a tool like ManyChat 
• Learn more about and become a Spa Retail Rockstar
• Read Blue Ocean Strategy: How to Create Uncontested Marketaddo.securechkout.com/support-page Space and Make Competition Irrelevant
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Can you truly have a successful business or thriving career at the expense of your health?

I know, it’s a loaded question. But realistically, the answer is a simple, “no.”

Let’s break it down like this: if a successful business is the bridge to financial freedom, and health is your wealth, you can’t have one without the other. Right?

Now, I know that’s a very simplistic and boiled down notion that you can’t have a thriving business or career if you’re not taking care of yourself…that’s not entirely true. Plenty of people have built 6-, 7-, and 8-figure businesses (on paper, very successful), but in day-to-day life, that person feels like they’re pouring from an empty cup. 

Let’s dig deeper for a moment, if you’re chronically exhausted, are always getting sick, constantly have headaches/body aches/generally feel like crap, and never have energy to enjoy the abundant and free life you are aiming for your business to afford you, does any of it matter at all?

And the other factor at play, which is a whole other can of worms is this – can we really be touting to our clients that they need to be taking care of themselves with consistent treatments and high-quality products in the name of self-care if we’re not doing the same? 

Self-care is a buzzword. 

Health and lifestyle, or as my guest on this episode has coined, “healthstyle” is something you embody. 

Joining me on this episode is Amanda Walker, a “healthstyle” coach and  the founder of the Feel Amazing Naked Coaching Program and podcast where she shares her “WHOLE”istic, no B.S., approach to health that blends strategy, skill and mindset to help her clients unearth the root causes of their struggles with food, body and mind to help them create the life they crave.

In this episode we’re deconstructing the cold, hard truth, which is that you may be building a business to gain financial freedom that fuels a life and career you love, but your health is your true wealth. 

Thankfully, she’s also sharing her top tips for creating incremental and sustainable shifts to build long-lasting healthy habits. 

In this episode, we discuss: 

• Why our health and well-being is critical and so much more than the basic buzzword of self-care
• How taking care of ourselves equates to walking our own talk and will enhance not just our wellbeing, but that of our clients’
• How wellbeing directly ties to the other measures of success and how we can set ourselves up for success with healthy habits
• Amanda’s top tips for creating incremental and sustainable shifts to build long-lasting habits 

References Mentioned in Episode #138: Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked

• Connect with Amanda on her website and learn more about her coaching at Feel Amazing Naked
• Listen and tune in to Amanda’s podcast, Feel Amazing Naked
• Connect with Amanda on Facebook, Instagram, and Pinterest
• Listen to Episode #117 of Spa Marketing Made Easy – 4 Simple Steps for Organizing Your Life Like a CEO

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

If you’ve been a Spa Marketing Made Easy listener since at least early 2020, you’re already familiar with my guests on this episode. 

But in case you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students, Sara and Melissa, the co-founders of Skyes & Lanno Skinbar, are chronicling their journey to becoming a 7-figure spa with a monthly episode where we pull back the curtain to show the real behind-the-scenes of the process of building an empire. 

As fate and timing would have it, the last episode we recorded together was a couple of weeks before I was anticipating going on maternity leave and wanted to do a March episode to cover their growth in Quarter 1 and what was coming down the pipe for Quarter 2.

Little did any of us know that in a couple of weeks time the world would shut down and Sara and Melissa, along with thousands of other aestheticians and spa owners across the country, and the world, would be forced to shut their doors due to the COVID-19 global pandemic. 

Now, after a whirlwind April, we’re back on the mic discussing just how they handled the hard pivot, how they’re keeping their spa afloat (and at no surprise to me or anyone who knows them — thriving), and what they anticipate for their business moving forward.

If you’ve found yourself wondering how to navigate these uncharted waters, you won’t want to miss tuning in and taking this page out of Sara and Melissa’s playbook. 

In this episode, we discuss:

• How they felt when the news first broke regarding COVID-19 and that they would have to shut their spa’s doors for the unforeseeable future
• Their top priority for maintaining a strong relationship with each other and their clients through the shut down and how they immediately sprang into creative mode to keep cash flowing
• What they’ve done over the course of the last two months to keep clients coming back for more and being able to introduce new and exciting offerings to their audience
• The biggest shifts they’ve noticed in their business model moving forward and their top mindset tips for other aestheticians navigating the “new normal”

References Mentioned in Episode #137: Navigating the Economic Impacts of COVID-19 with Growth Factor Students, Sykes & Lanno

• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, and Episode #130
• Learn more about offering the My Skin Buddy for sale on your ecommerce store
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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