Catch the Latest Episode of Spa Marketing Made Easy

Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free! 

However, with benefits like that, you can bet that securing publicity for your brand isn’t exactly a cakewalk. 

It can feel a little scary. 

You’re probably, scratch that, definitely, going to hear “no” to your story pitches.

And you might be wrestling with an insane case of imposter syndrome. 

First things first, it’s time to face the fear and let that be your driving force of motivation because, as my guest on this episode of Spa Marketing Made Easy shares, everyone has a story to share, including you. 

Today I’m talking with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seventeen, Essence, and Family Circle. 

These days, she’s the Senior Media Coach at Impacting Millions, and it goes without saying that she’s a total pro. 

In this episode, she’s giving you a crash course in securing publicity for your brand so that you know the right steps for how to pitch your story to the media, why gaining press can push your brand over the edge, especially in the realm of e-commerce, and you’ll get actionable takeaways you can start leveraging today to begin building momentum and creating your “PR Snowball Effect.”

In this episode, Lynya shares her expert insights on: 

• Why you’re fully equipped to gain publicity for your brand and how it can be used to step up both the local e-commerce side of your business
• How PR gives you social proof and credibility that allows you to stand out from the crowd
• What types of media outlets to focus on and Lyna’s two primary considerations for where to focus your attention
• Her top tips for pitching a great story, keeping your head in the game amidst rejection, and creating your PR “Snowball Effect”

References Mentioned in Episode #125: Securing Publicity for Your E-Commerce Brand with Lynya Floyd 

• Learn more about Impacting Millions, where Lynya shares her genius as a Senior Media Coach by clicking here and downloading the free Impacting Millions Publicity Checklist by clicking here. 
• Listen to Episode #123 – 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business
• Sign up for Help a Reporter Out (HARO)
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the hair removal method that’s gaining widespread popularity in the aesthetic space, and that’s sugaring! 

In this episode you’ll learn:

• What sugaring is and the basic elements of what makes up sugaring paste
• The key differences between sugaring and waxing
• How sugaring can be used successfully and important considerations around contraindications 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Did you know that for every 25 reviews we get on iTunes, we’re giving you a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business? 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked inside the Spa Marketing Made Easy Vault! 

How would you like to be the household-name aesthetician or spa in your town? 

How would you like to do it without spending a dime on advertising? 

Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and Instagram ads, but another way to boost your brand recognition and aesthetic expertise is through publicity aka PR. 

Publicity is an incredible way to boost your brand’s recognition, get in front of more people in your target audience, and position yourself as a leading expert in your area of aesthetics. 

You might be thinking, “All of that, for free? Seems too good to be true…”

I assure you, it’s not, because while PR is technically free, it will cost you time and energy. However, it’s well worth it for the return on investment. 

Where traditional paid advertising can be secured by nearly anyone with a marketing budget, publicity is only gained when the hosts and writers of various outlets such as publications, shows, podcasts, etc. deem your knowledge and story to be good enough to share. 

And here’s the thing, those content creators are always looking for another good story, angle, or interesting thing to showcase to their audience, and that story can come from you! 

So, if you thought publicity was just for celebrities in Hollywood, you’re going to want to fire up your notes app and turn up the volume, because these strategies stand the chance to put your business on the map and help you stand out from the sea of other spas in your area! 

In this episode, you’ll learn: 

• Why publicity is so important for creating brand recognition and marketing your business 
• 5 strategies for gaining publicity in a variety of mediums and with different audiences 
• How pitching to both local publicity channels as well as industry outlets can benefit your brand 
• My top recommended news outlets and resources to begin searching for publicity opportunities 

References Mentioned in Episode #123: 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business

• Sign up for Help a Reporter Out (HARO) to get national media opportunities sent straight to your inbox
• Listen to Episode #61 of Spa Marketing Made Easy with my friend and client Gisel, founder of Elevate Esthetics 
• Check out industry publications including Dermascope, Skin Inc., and MedEsthetics
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m walking you through a complete Clear+Brilliant treatment from prep to post-care. 

In this episode you’ll learn:

• What the Clear + Brilliant treatment is and how it works plus the ways you can customize your treatment to fit the unique needs and skin conditions of your client 
• The technique I use to perform the Clear + Brilliant treatment and the product I used during and after the treatment 
• Why I suggest having clients come in for a Hydrafacial as a supplementary treatment for best results

Products mentioned in this episode: 

• Skinceuticals C E Ferulic
• Skinceuticals Epidermal Repair 
• Skinceuticals Physical Fusion UV Defense SPF 50 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa, the co-founders of Sykes & Lanno!

If you’re late to the party, here’s the scoop…  

Every month in 2020, I’m sitting down with Sara and Melissa to pull back the curtain and show the real behind-the-scenes in what it takes to build a seven-figure aesthetic practice and keep that success sustainable. 

If you haven’t tuned into our first couple of episodes, you can go listen to those here on Episode #106 and here in Episode #113. 

So, now that we’re squarely in the middle of Q1, we’re taking a close look of what they’ve been up to in the first month and a half of 2020 and discussing how they’ve 3X’d their revenue from Quarter 1 of 2019. 

Yes, you read that right! 

When most business owners are happy to see 10-20% year-over-year growth, in one quarter, Sara and Melissa have busted through their previous benchmark, and in this episode, we’re going over all the actionable steps they’ve taken that can be directly attributed to those numbers. 

If you’re a spa owner or esthetician who is looking to bump up their client retention rate and retail sales (before your client even comes in for their first treatment!), this episode with Sara and Melissa is a can’t-miss listen. 

In this episode, we discuss:

• What they attribute to their exponential growth compared to Quarter 1 of 2019
• The numbers around their client retention rate and how they get 95% of their clients to rebook
• How they structure their consultations and regimen design to increase client compliance and ensure optimal results from their treatment plans 
• How they break down the conversation and communication both during and after  treatment to provide an excellent client experience 
• What steps they’re taking now to continue to refine and scale their growth efforts moving into March 

References Mentioned in Episode #121: Client Retention and Retail Sales with Growth Factor Students Sykes & Lanno

• To connect with Sara and Melissa, connect with them on Instagram at @sykesandlanno
• Follow their Growth Factor journey in Episode #106 and Episode #113
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, we’re getting intimate and talking about something that is often taboo, that is, until you get into the treatment room. I’m talking about vaginal rejuvenation, and more specifically, the diVa laser treatment. 

In this episode you’ll learn:

• How treatments like diVa have changed the conversation around vaginal rejuvenation
• Common concerns you’ll often hear from women in your treatment room and why diVa can be an excellent solution
• How the diVa treatment works and how many treatments are necessary to experience desired results 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Now be honest…

Are you someone who is only emailing your clients once per month with a notice of what your monthly treatment or product special is?

Is your email list only made up of subscribers who are your current or past clients?

Are you emailing your list at all? 

In case you haven’t picked up the hint yet, you DEFINITELY need to be emailing your list, your email list should be made up of both past clients and potential clients, and you should be emailing your them consistently (more than that once-a-month e-blast). 

And here to back up the case for email marketing and why it’s a critical facet for connecting with your current and potential clients is Tarzan Kay. 

Tarzan is a former copywriter turned course creator who helps business owners craft damn good emails that causes your client whip out their credit cards, and as you’ll hear her share in this episode, she wasn’t always the email superstar she is now. 

She had the initial objections and challenges you might have including the doubts of, “what will I write about?” and “will I be annoying people?”

In this episode, she’s share the power that email marketing holds for your business, how to get started, and how to not get stuck on what to share in your emails. 

If you’re someone who’s only sending out the monthly e-blast, or nothing at all, this is an episode you can’t afford to miss. 

In this episode, you’ll learn:

• How Tarzan transformed from someone who was afraid of sending emails to her list to someone who embraced email marketing and getting incredible results to prove that email is 1000% worth the effort
• The two primary areas of opportunity with email marketing you have as a spa owner and aesthetician 
• Why connection with your current and potential clientele is the critical factor in your email marketing success
• How to storytell in your emails to create connection and never run out of things to say 
• Tarzan’s top email tips for getting people on your list and opening and reading your emails

References Mentioned in Episode #119: Writing Emails That Get Opened and Get You Paid with Tarzan Kay: 

• Connect with Tarzan on her website and on Instagram 
• Grab Tarzan’s 3-email welcome sequence you can use for your spa by clicking here.  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about microcurrent aka the “non-invasive face lift.” Anyone who knows it love the instant gratification results, but what makes it even more powerful is it’s cumulative results.

In this episode you’ll learn:

• What microcurrent is and how it stimulates the cellular structures of the skin to stimulate collagen and elastin
• Ways that microcurrent can be used within your esthetic practice — from signature services to retail 
• Contraindications to keep in mind plus my top no-brainer tip for selling the at-home microcurrent device during your treatment 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. 

That’s because with you as your business’ leader, if your life is in unorganized chaos, your business will tend to be as well.   

Work/life is not a balance, it’s a blend. 

As a CEO, your job isn’t to keep your life and business separate, your job is to streamline your life so that it supports your role as a CEO so you can create the business you envision, which helps you live a life of freedom (financially, with your time, decision-making, etc.)

It’s all full circle, it’s all connected.

“Sounds great! Now how do I do that?”

You know I always come to deliver my top tips and steps, and that’s exactly what you’re going to get in this episode of Spa Marketing Made Easy, where I’m sharing my four simple tips to getting your life organized like a CEO. 

These are the most critical things I do to stay on top of my schedule, not feel scattered when it comes to my responsibilities as a wife and mom, and be able to be present whether I’m with my family, my team, my clients or students. 

In this episode, you’ll learn:

• How I structure my schedule to be set up for success and not over-booking or overextending myself or my energy
• Pieces of my life that I outsource to save myself time and mental bandwidth, and that also help me save money, which is an added bonus 
• How the way show up at home has a direct impact on how I show up for my business
• The 4 tangible tips you can put in place today to get more life tasks organized or off your plate

References Mentioned in Episode #117: 4 Simple Steps for Organizing Your Life Like a CEO

• Get your calendar organized with Google Calendar
• Learn about the A/B Week Method from Cailen Ascher 
• Find easy freezer meal recipes at Happy Money Saver
• Get groceries delivered via Shipt, Instacart, or Amazon Prime. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about enzymes aka those powerful proteins that eat away the dead, keratinized skin cells keeping complexions less-than-luminous. 

In this episode you’ll learn:

• The benefits enzymes provide for the skin and the most common enzymes we see in skincare products 
• The differences between acids and enzymes and considerations for when to use one or the other, or both
• Key information we should share with our clients on how enzymes work to achieve optimal results

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Have you left a review for the Spa Marketing Made Easy Podcast yet? Click here to leave a review, and for every 25 reviews we receive, we’ll be sharing a new, free resource to help you grow your aesthetic business. 

Do you want to set your business up for sustainable, long-term success, be organized, clear-headed, and not burnt out scrambling to stay on track with your goals? 

Of course you do. 

That’s a no-brainer, right?

Well, you need more than just a goal or even a goal planner (as much as I love a planner). 

You need a bonafide plan, specifically, The Business Map Method™. 

In this episode of Spa Marketing Made Easy, I’m talking with the mastermind behind the method, Terra Bohlmann, who is a business strategist and coach who helps female entrepreneurs transform their five-year plans into one-year plans. 

As the creator of “The Business Map Method™,” she has crafted over a hundred custom business models for clients who have gone on to build six- and seven-figure businesses that not only produce results and impact but don’t burn out the business owner in the process. 

Too often we can’t see the forest through the trees as entrepreneurs, but what The Business Map Method helps us to do is break down our business into its five core components so can have both a birds-eye, big picture view of our vision and how we plan to get there, plus the granular up-close vantage points to see what we need to be doing each day to reach our longer-term growth goals. 

Not to mention, keep our business sustainably successful throughout the process. 

Terra’s Business Map Method™ isn’t about skyrocketing to success in record time, although it will undoubtedly help you reach your goals much faster, it’s about setting the foundation for your business that’s going to ensure that both you and your business are organized and running the show from a place of positive energy and optimal capacity rather than scarcity and an almost-empty-tank. 

In this episode, you’ll learn:

• Why having a plan like that you get from following The Business Map Method helps you to achieve your biggest goals and prepare your business to be successful for the long haul
• Terra’s journey in creating The Business Map method and how she has seen it transform the lives, businesses and mindsets of entrepreneurs 
• The 5 core sections that make up your Business Map and how to create it to give you both a bird’s eye view of your business and a detailed look at every facet so that you feel in control, organized, and like the real CEO you are

References Mentioned in Episode #115: Defining Your Path to Success with The Business Map Method by Terra Bohlmann

• Learn more about Terra’s work and how she helps clients with their Business Map Method on her website 
• Connect with Terra on Instagram and Facebook
• Read The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey 
• Read Profit First by Mike Michalowicz
• Give back through Kiva microloans 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m discussing a trending treatment topic in the aesthetic space, LED Light Therapy. From at-home LED devices to in-spa treatments, the modality has become increasingly popular both as a standalone treatment and as an add-on, and in this episode, I’m giving you the need-to-know info, and sharing  my experience with LED. 

In this #Beautybomb episode, you’ll learn:

• What LED Light Therapy is and the two primary types of light used to treat the skin
• The fascinating history of LED Light Therapy and how it has evolved into the world of aesthetics
• Common skin conditions that can be treated with LED Light Therapy 
• The findings of my personal experimentation and testing using LED Light Therapy and my recommendations for how to incorporate LED into your aesthetic treatments

Resources mentioned in this episode: 

• Read the Healthline article, “LED Light Therapy for Skin: What to Know”

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.