Podcast
Tune In to Your Future

Catch the Latest Episode of Spa Marketing Made Easy

As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.

Read More
EP 100: Become the Next Spa Retail Rockstar Scholar (Exciting Announcement!)

I can’t even believe I’m typing this…

Guys, it is our 100th episode of the Spa Marketing Made Easy podcast! 

Can you tell I’m just a *little* excited?

First things first, I have to say thank you. 

Thank you for listening, sharing, subscribing, continually tuning in, and telling me what your biggest takeaways are and how the podcast has helped you in your journey to build the aesthetic business of your dreams. 

Your loyalty to listening, engaging, and showing up with me every week is what has brought us to this point, and my team and I couldn’t be more thankful to have you as part of the Spa Marketing Made Easy community. 

I remember when I was initially thinking about starting a podcast and beginning to get the plans together, and my coach shared a stat along the lines of less than 5 percent of podcast hosts reach 100 episodes. 

So, yes, this feels like a milestone, but I’ll tell you, it also feels like we’ve just scratched the surface. There is so much more I have to share with you all, and so many more experts I want to bring forward for you to learn from. 

Speaking of learning, let’s talk about what’s happening in this episode…

If you’ve been a long-time listener, you know I set out on this podcast journey to positively impact the lives of 500 aestheticians. 

We’ve far exceeded that goal, so for the next 100 episodes (and the next year), I’m raising the bar and sharing with you a very special announcement and opportunity geared toward any aesthetic expert who feels called to make a change in their business, but has previously had something holding them back. 

Links and Resources Mentioned in Episode #100: Become the Next Spa Retail Rockstar Scholar

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Read More
Read More
EP 099: Survive on Services, Retire on Retail

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

EP 099: Survive on Services, Retire on Retail

At this point you might think I’m a broken record about retail, but I don’t care, because if you read the title of this episode and are even the slightest bit intrigued about the prospect of retiring on retail, well, my dear, the opportunity is yours for the taking. 

With the way our industry is moving (research from Statista shows that the aesthetics industry is expected to grow 14 percent faster than other industries between 2016-2026), and the way consumers are shopping (hello, online, on-demand, and one-click), the truth of the matter is that if you want to be seen as the go-to expert in your area and compete with the Amazons of the world, you’ve got to compete on their level. 

 And if you’re thinking, “How in the world do I compete with Amazon?!” 

You’re in luck because that’s precisely what I’m going to be covering in this episode of Spa Marketing Made Easy. 

In this episode, I’m sharing the seven revenue streams you can capitalize on within your spa, and yes, you bet that retail is woven into a few of those, and I’m giving you my step-by-step breakdown on how to build out one of those revenue streams so you can get it up and running in as little as a day. 

{Did you know that the average millionaire has seven streams of revenue? Something to think about.}

Even if you’re already a retail rockstar within your treatment room, I bet you anything you’ll have a few lightbulb moments while listening to this episode. 

In this episode you’ll learn:

  • How events like the Beauty Business Summit can be instrumental in your growth and development as an aesthetic professional 
  • Why retail is a critical component of your business model and how you’re leaving money on the table by not capitalizing on it 
  • 7 ideas for expanding your revenue streams and increasing your cash flow and market share
  • My 4 steps to e-commerce success to take your retail sales strategy to the next level 

References Mentioned in Episode #099: Survive on Services, Retire on Retail 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

Read More
Read More
EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa

Raise your hand if you don’t want to sound “salesy” or “pushy.”

Raise your hand if you don’t want to make your clients feel like all you want is their money. 

Of course, I can’t see your hands, but I know that there are a lot of them raised. 

The idea of “selling” or “retail sales” has some heavy emotional ties, but I want to give you a reframe today…

Sales shouldn’t be based on emotion (for you), but education.

When you educate your clients and allow them to see how your products can help them reach their goals (something that may be emotional for them), that is sales done well. 

This is the lesson Amanda, owner of The Beach House Skincare and Spa in Illinois, learned, and her business has completely transformed because of it. 

After participating in one of my retail challenges inside Spa Retail Rockstar, Amanda got the real picture of where she was at with her retail sales, and realized she needed a major change…

To understanding her numbers, setting her sales strategies, and most of all, her mindset.

After making those changes, she’s seen a tremendous shift in her retail sales and is now experiencing a whole new level of business success. 

If you find yourself fearful of feeling like a sleazy salesman, this is an episode you can’t afford to miss. 

In this episode, we discuss: 

  • Amanda’s journey in aesthetics and how she has used her cosmetology background to carve out her niche 
  • The switch that flipped when Amanda decided she needed to stop making excuses and start taking retail sales seriously for her business 
  • How she took what she thought was a disadvantage to her sales strategies and turned it into one of her biggest assets 
  • Amanda’s top tip for embracing retail sales and shaking off the fear of “sales sleaziness,” plus where to start with making the mindset shifts around becoming the expert for your clients 

References Mentioned in Episode #098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa 

New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review.

[ Subscribe to Spa Marketing Made Easy on iTunes ]

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

Read More
Read More
EP 097: The Journey to Starting a Medspa as an Aesthetician with Supreet Ghuman of Skin Sutra

Just because you’re not a medical doctor doesn’t mean you can’t start and grow a successful medspa. 

If you don’t believe me, I’d like to introduce you to one of my Spa Retail Rockstars, Supreet Ghuman. 

Supreet is the founder and owner of Skin Sutra Medspa and Cosmetic Center in Fairfax, VA, which is a quickly growing medspa in a market that already has plenty of other medspas for potential clients to choose from, which speaks to her ability to attract and retain clients. 

Although state regulations vary, I love Supreet’s story because she’s a shining example of someone who followed her curiosity and let it lead her to her passion. 

She didn’t concern herself with the fact that she doesn’t have an M.D., she knew that with her extensive expertise and the professional network she had built, she could set out to make her medspa dream not just a reality, but a success. 

As she continues to build momentum and grow, she’s sharing with me what it took to get her to where she is today, the considerations and decisions she had to make during the process, plus what she has her sights set on next for taking her success to the next level. 

Tune into this episode as we discuss:

  • Supreet’s beginning journey into the aesthetics industry and how her various roles and positions evolved into opening her own medspa
  • How she has managed to carve a niche for herself and her business in a crowded market with plenty of other medspas 
  • What services she provides at SkinSutra as an aesthetician and how she navigates decisions on which services to bring in
  • Her insights on finding the right medical director as well as other business considerations such as choosing the right location and product lines 

References Mentioned in Episode #097: The Journey to Starting a Medspa as an Aesthetician with Spureet Ghuman of Skin Sutra

  • Learn more about Supreet’s spa, Skin Sutra Medspa and Cosmetic Center 
  • Connect with Skin Sutra on Facebook and Instagram and connect with Supreet on Instagram 
  • Join other like-minded aestheticians working to build a thriving career and business inside the Spa Marketing Made Easy community 
  • New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Read More
Read More
EP 096: The Start of Business Book Club and My Top Business Book Recommendations

Over the years of growing my business, I’ve heard other business owners mention taking a couple of classes down at their community college, or going so far as to get their MBA to learn the ins and outs of owning and operating a business. 

Now I’ll start off by saying that I think you need to choose the method of learning that works best for you, and for some, that means going and sitting in a physical classroom with a real teacher standing directly in front of you.

However, I’m also a firm believer that you can get a solid business education on your own. 

In my entrepreneurial journey, that has looked like taking online courses, participating in coaching programs and masterminds, a lot of trial and error, and the tool that I’m talking about in this episode…

Books! 

With the rapid evolution of online learning and digital media, it’s funny how books can feel a little “old school,” but truth be told, they’ve stood the test of time, and the authors of these noteworthy and top-selling books have distilled the most critical pieces of expert insight on their subject that they can pass on to their audience in a nicely wrapped package, all for typically less than $30. 

Sure, they way we buy and consume books has changed, but every year more and more incredible books, especially in the realm of business, are published and chock full of expert-level knowledge just waiting to be acted on. 

So, now that I’ve professed my love of books for business education let’s get to the announcement you’re really here for: we’re starting a Business Book Club! 

Tune in to this episode to learn more about how our Book Club will work, how you can join in, and what our first read will be!

In this episode, I share: 

  • Why books are one of the top business tools I’ve leveraged over the years to round out my business education 
  • How to incorporate reading/learning time for your business skills even when you’re in a season of life that makes reading difficult 
  • My announcement on the new Spa Marketing Made Easy Business Book Club and how it’ll work plus the first book club selection! 
  • In addition to our first book club read, I also share my top 3 business book recommendations that I believe every solo aesthetician and spa owner should read 

Resources Mentioned in Episode #096: The Start of Business Book Club and My Top Business Book Recommendations 

*Some links in this post are affiliate links where I will receive a small commission upon purchase.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Read More
Read More
EP 095: A Complete Walkthrough of My Consultation Product Presentation

Recently, a beautiful Spa Marketing Made Easy listener asked a question inside the Facebook group, and rather than type out a long response or go live in the group (something I do often, which is why you should join if you’re not in there already!), I thought I’d go ahead and record my answer as an episode! 

In her post, she asked if I could go through my complete product, treatment, and maintenance recommendations just like I would in a consult and break down each step.

Well, ask, and you shall receive! 

In this episode, I’m doing my step-by-step product presentation walkthrough just like I would during a consultation and providing some of my top product recommendations to boot. 

Even if you don’t do client consults prior to booking treatments, this episode will still give you valuable insights into how to structure your product pitch so that you’re emphasizing the importance of a proper at-home skin care regimen, which helps your clients to experience better results and for you to increase your revenue. 

In this episode, you’ll learn:

  • Why I start with retail in my consultations and how that sets the stage for my client’s experience 
  • How I approach selecting products to recommend and the order in which I present them 
  • How I use SkinMedica’s GRASS regimen theory to inform my product selections 
  • The elements I use throughout my consultation presentation to educate my client and some of my top product recommendations  

References Mentioned in Episode #095: A Complete Walkthrough of My Consultation Product Presentation 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Read More
Read More
EP 094: Committing to Life-Long Learning and Finding Your Aesthetic Niche with Jaclyn Luongo

Maybe you studied, or are currently studying aesthetics straight out of high school. 

Or maybe you went and got a degree in something else or had a full career in another industry before finally pursuing your dream of working in spa. 

No matter where you are  in your journey to becoming or building your career as an aesthetician, there’s one quality that acts as the foundation for anyone who wants to be successful in this industry: passion. 

A passion for helping and serving people, to committing to your craft and continually refining your technique and skill set, and, if you’re like my guest on this episode, a passion for giving back and paying it forward. 

I’m talking about Jaclyn Luongo, who if you haven’t met at one of the countless industry events she attends and speaks at, is simply the epitome of being a well-rounded and highly educated professional and industry leader while also embodying the role of a student at heart.

In addition to being a licensed aesthetician, make-up artist, aesthetic instructor, beauty blogger and business consultant with over 20 years of experience, Jaclyn also has an impressive resume as a featured guest freelance make-up artist for Chanel for over 11 years, a Business Consultant for Iredale Mineral Cosmetics, a volunteer for the Look Good Feel Better Program with the American Cancer Society as well as a guest speaker for the Dress for Success Organization. Additionally, she currently sits on the Board of Directors for the Melanoma Education Foundation, has been a Program Advisory Board Member at Catherine Hinds Institute of Esthetics since 2009, and is also the Academy Director at the American Academy of Health & Beauty. 

Clearly, Jaclyn is a woman who knows how to not only identify and create opportunities for her career but also go deep in her niche to carve out her expertise and pave the way for her to become the industry leader she is today. 

In this episode, we’re discussing the ways in which you can navigate your path to become the expert in what you’re most passionate about, while also remaining open to the endless opportunities that abound. 

In this episode, we discuss: 

  • Jaclyn’s career journey and how she got to where she is today, which is the Academy Director at The American Academy of Health & Beauty
  • How to begin navigating the many avenues you can take with a career in aesthetics 
  • Why it’s crucial to remain a passionate learner and continue to seek out education, especially in the realm of business 
  • Various ways to dive deep into your niche while staying open to the evolution of the industry 
  • Why passion acts as the fuel for a successful career that allows you to pay it forward

References Mentioned in Episode #094: Committing to Life-Long Learning and Finding Your Aesthetic Niche with Jaclyn Luongo

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Read More
Read More
EP 093: Mastering Your Story and Sharing It Confidently with Celinne Da Costa

Everyone has a story to tell. 

Yes, even you, the one who thinks their path doesn’t have any exciting tidbits worth sharing. 

Or the one who thinks that their bumps in the road are just like everyone else’s, and you don’t have a remarkable triumph to share…yet! 

Or maybe you fall into the other camp. You’ve got no shortage of a backstory, but you have no clue about how to begin sharing it. 

You question whether it fits with your brand or relates to your business. Or maybe you’re scared to share it because let’s be honest, some stories also hold pain, and sharing them can feel scary. 

As a naturally private person, sharing pieces of me publicly (both the bright and shadow-y pieces) is something I’ve had to work on and through, but from it, I’ve discovered that opening up to share my stories has not only been empowering, but incredibly connective with those I hope to help and make an impact with (that’s you!). 

And here to help us open up, dive deeper and discover our stories in this episode of Spa Marketing Made Easy is Celinne Da Costa, who among being a coach, writer, and speaker, is also a globetrotting storyteller who helps her clients master their story to build a premium brand. 

In this episode, she’s sharing her insights on how to begin sharing your story with confidence and conviction so you can connect with more of your dream clients. 

It doesn’t matter what your past holds; you have a story to tell, so let’s learn how to share it with those you aim to serve. 

In this episode, you’ll learn:

  • Celinne’s biggest piece of advice for where to start when discovering your story and the questions to ask yourself to uncover the elements that emotionally connect 
  • Why your story is one of the best tools you have to leverage in your business 
  • How to begin working through your history to find the compelling pieces of your story 
  • Celinne’s tips on how to weave storytelling throughout your content marketing strategy and finding the various opportunities for storytelling inside your business

References Mentioned in Episode #093: Mastering Your Story and Sharing It Confidently with Celinne Da Costa 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Read More
Read More
EP 092: Behind the Scenes of Starting a Skincare Line with Kaelin Jutras, founder of Herbal Skin Solutions

Funny enough, my first conversation with today’s guest sparked because she was removed from my previous Facebook group, Aestheticians Connect. 

Not for anything bad, she was just doing some honest to goodness marketing and her post got flagged, but immediately upon messaging her, I knew I wasn’t talking to someone who was looking to spam every social channel with what she was up to. 

Rather, this is a woman who was getting her boots on the ground, connecting, starting conversations, and plugging into the communities where she knew she could find her dream clients and help them. 

Her ambition was palpable and her drive was fierce, which is without a doubt why she’s made it to where she is today, which is the founder of a fast-growing skincare device and product brand, Herbal Skin Solutions. 

Kaelin Jutras founded Herbal Skin Solutions at just 24 years old after experiencing lackluster support from product sales reps at her spa and has rapidly expanded her product line and her profits due to the community-based nature of her brand-building efforts. 

She knew there was a better way to serve the working aesthetician, and she envisioned having a product line where aestheticians using the product in their treatment room would be able to receive support and feedback from fellow aesthetic experts with a deep knowledge of skincare and experience working with clients. 

So, she set out to create it herself, and Herbal Skin Solutions was born. 

In this episode of Spa Marketing Made Easy, Kaelin is joining me to discuss the critical parts of the path to creating her own skincare company including her behind-the-scenes look at how she got her products off the ground, and what it takes to continue evolving and growing the company. 

She also shares some of her top resources and the steps to take if creating your own skincare line is a path you dream of navigating for yourself. 

Whether that’s a dream you hold, or you simply want to get a picture of what this side of the aesthetic industry, this episode is packed with business and mindset wisdom that every ambitious aesthetician can take away. 

In this episode, you’ll learn:

  • Kaelin’s story of how she began her skincare line and her why that drives her 
  • A look behind-the-scenes at a what the life of a device and product creator is like and the biggest challenges she has faced on the path to success 
  • Kaelin’s top tips and resources for getting started with producing your own product line 
  • The critical mindset elements you need to consider when navigating a skincare start-up

References Mentioned in Episode #092: Behind the Scenes of Starting a Skincare Line with Kaelin Jutras, founder of Herbal Skin Solutions

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Read More
Read More
EP 091: The Behind-the-Scenes Journey from Bright Idea to My Skin Buddy with founder, Ghada Abuhakmeh

When I was at the NASN Pro Boston event last month, I had the opportunity to see so many friendly faces of former colleagues and my Spa Retail Rockstars, and more than once I was told, “you’ve got to meet Ghada!”

And once I met her, I 100 percent understand why everyone was singing her praises because Ghada is not only such a sweet and warm personality, but she’s also a powerhouse entrepreneur who’s making major waves with her multi-function, multi-benefit device, My Skin Buddy. 

If you’re not familiar with the My Skin Buddy (or you didn’t see this post on my Instagram), here’s the quick recap:

The My Skin Buddy is a LED Light Therapy beauty device that cleanses, exfoliates, aids in product penetration, and delivers LED light therapy all in the convenience of a single handheld device. 

And beyond the device itself being uniquely awesome, Ghada is also building her business in a way that supports the small business owner and independent aesthetic practitioner, but, of course, it hasn’t all been as glamorous as her brand would lead you to believe. 

As she’s navigated the entrepreneurial journey, Ghada has encountered roadblocks and growing pains, but with inner growth and development along with experience, she’s gained valuable insight that she’s sharing with us on this episode of Spa Marketing Made Easy. 

Whether you’re interested in creating your own product or not, Ghada’s authentic behind-the-scenes are invaluable for any entrepreneur at any point in your journey. 

In this episode, we discuss: 

  • Why Ghada initially set out to create the My Skin Buddy and how it quickly expanded beyond Ghada’s initial intentions
  • What the My Skin Buddy does and how estheticians are using it for their clients and to improve at-home skincare compliance 
  • Ghada’s top tips for owning your role as an entrepreneur and CEO and how networking and community have played vital roles in her growth
  • Where she is headed with My Skin Buddy and her mindset around growing her dream team 

References Mentioned in Episode #091: The Behind-the-Scenes Journey from Bright Idea to My Skin Buddy with founder, Ghada Abuhakmeh

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Read More
Read More
EP 090: Building a Successful Spa with the Growth Factor Framework

It’s not uncommon for the foray into entrepreneurship to be less like a swan dive and more like a cannonball. 

You’re making moves, and you’re making them fast, all in the hopes of building up enough momentum to get your business off the ground so it can soar.

Now don’t get me wrong, I don’t think there’s anything wrong with making quick moves when it comes to launching a business (life’s too short to sit around and wait for the right decision to present itself). 

And sometimes life circumstances mean you don’t have time to plot out every move in your business before taking the leap. Sometimes you just have to GO. 

However, even if you may not have time to spare, that doesn’t mean you should sacrifice stability.  

You need to build your business foundation on solid ground if you want to have success and longevity, and that’s where the Growth Factor Framework comes into play. 

What’s the Growth Factor Framework?

So glad you asked! 

Over the years I’ve discovered that every successful six- and seven-figure spa is built upon the same core pillars that give it strength and stability, which then allows for scale, and it’s these pillars that make up the Growth Factor Framework. 

Entrepreneurs with successful (i.e. profitable) businesses don’t end up there by accident, they get there with a purpose and a plan, and whether you’ve yet to take the dive into spa ownership or you’re all-in and struggling to keep your head above water, it’s never too late, or too early to get down to business basics and make sure that you’re giving your business the foundation it needs to thrive. 

In this episode, you’ll learn:

  • The three core pillars inside the Growth Factor Framework
  • What it actually takes to make a million dollars of revenue in your business 
  • Why building a team is integral to your success and where to start with your first hire 
  • Where the spa industry is headed and how following the framework will ensure you’ll have a business foundation built to last 
  • How to calculate your Lifetime Customer Value and how this plugs into the bigger picture of your business’ current and future growth

References Mentioned in Episode #090: Building a Successful Spa with the Growth Factor Framework

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ] 

Read More
Read More
EP 089: Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell

Alright, I’ve got a challenge for you…

I want you to open another tab on your browser, key in Google, then search for spas or aestheticians in your area. 

Where do you fall on the page of results? 

Are you on the first page at all?

Whether you’re at the bottom of the page, or if you’re nowhere to be found, settle in and pull up an earbud because this is an episode you can’t miss. 

(And if you happen to already be a search engine rockstar and you’re number one, still listen in because the world of Google is always changing, and I know you’ll still get some new tips to put into action for your biz!)

Now, if you’ve been around for awhile, you know I’m a big proponent of social media, especially Facebook Ads, but more often than not, your ideal client will find you on Google first, then they’ll check you out via your website and/or social media to see if you’ll be a good fit for them. 

But it all begins with Google, it just depends on where you land on the results page and what your potential client finds when you pop up. 

And joining me today to spill their top tips for snagging that coveted number one spot is Alana and Jared Mitchell. 

You may know them from Episode #078 where we discussed their journey of building and growing a seven-figure e-commerce empire, Alana Mitchell Skincare, but let’s face it, that’s a lot of info to pack into one episode, so I had to have them back! 

In this episode, we’re diving deeper specifically into the platform of Google, which is where Alana and Jared have found their sweet spot in exponentially growing their business, and now they’re breaking down exactly what you need to do to get your business to the top, too. 

In this episode you’ll learn:

  • The current state of search and why it’s critical that you claim and customize your presence on Google 
  • Why Google is one of the best places to focus your online efforts whether you’re brand new in business or looking to step your marketing up a notch
  • The first step in ensuring that your ideal client finds you on Google and how to quickly get not just on the first page of rankings, but at the top of the page 
  • Jared and Alana’s ninja tips for filling out your business listing, getting reviews, having your potential client spend more time on your business listing, and more to help give you on edge on Google

References Mentioned in Episode #089: Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ] 

Read More

Interested in Being a Guest on the Podcast?

Contact Us