Catch the Latest Episode of Spa Marketing Made Easy

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the product that needs to be in every single one of your client’s skincare regimens: sunscreen. As aestheticians, we know how crucial sun protection is, but in this #Beautybomb, I’m sharing some tidbits that can inform your retail decision making and that you can pass along when educating clients.

In this episode you’ll learn:

• The two categories of sunblocks and they’re composition and processes for protecting the skin from UV rays
• The 411 on SPF and what level matters most for your clients
• Some of my favorite brands for skin-conscious sunblocks and SPF mineral makeup

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

When we talk about private labeling in spa, usually we’re focused on the skincare side of retail, but have you ever thought about creating a branded line of non-skincare retail? Whether it’s robes, slippers, cosmetic bags, towels…the options are plentiful, and they hold a ton of opportunity for boosting your profits.

On today’s episode, I’m chatting with my good friend Nicole Di Rocco who is the founder and creative mastermind behind Nicolita Swimwear, the go-to brand for curve-flattering no-pinch fit swimwear. In addition to her fashion line, Nicole is also the founder of Launch Your Line, where she helps her students confidently develop, produce and sell their next fashion product. And in this episode, she’s sharing her top secrets for how spa professionals can get started creating their own retail products.

In this episode you’ll learn:

• The story of how Nicole got into the fashion industry and how she works with businesses through wholesale and private labeling relationships
• What factors to assess when first deciding to bring non-skincare retail products into your spa
• The process of getting started with private labeling and what elements you need to get started working with an apparel brand to create a sample
• The benefits of private labeling as an additional division of revenue and creative ideas for how to use your fashion retail to improve your brand experience and increase your units per transaction

References Mentioned in Episode #048: Ramping Up Your Retail With Private Labeling with Nicole Di Rocco

• Connect with Nicole on her website, and on Instagram and Facebook. 
• Listen to Nicole’s podcast, Fast Track Your Fashion Brand. 
• Shop Nicole’s full fashion line and Bikini Bags at Nicolita Swimwear. 

Mentioned Apparel Resources: SanMar, American Apparel

Click here to join the free Spa Marketing Made Easy Podcast community where you can keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about microneedling (aka collagen induction therapy and CIT)! This treatment has gained a huge foothold in the spa industry as of late as it is a highly versatile treatment not only in regards to the skin concerns you can address with it, but also the range of clients who can be good candidates for this treatment.

For example, this is a treatment I came to love during my pregnancy and while nursing since it was effective for keeping my skin in tip-top shape while also being safe.

In this episode you’ll learn:

• What microneedling is and how it works to spur the body’s innate injury response to boost collagen production
• The skin conditions you can address with microneedling in addition to the other benefits of this treatment including product penetration
• The CIT pen I use and why I love it plus my preferred pattern and technique for microneedling
• Primary considerations to keep in mind regarding state regulations and post-treatment care  
• My recommended resource for diving even deeper on the topic of dermal needling

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

The prospect of goal-setting is always an exciting one as you envision your future and imagine the feeling of when your goal will be accomplished. But it’s not enough to dream, you also need a deadline and an action plan, and that’s where the 90X Goal Planner comes into play.

At the time of this recording, I am on my fifth 90X Goal Planner, which goes to show how much I believe in this system of goal-setting, and here to share the concept behind the framework with me is the 90X creator himself, Alon David.

Not only has Alon used his goal planning framework for building multiple successful business prior to producing the 90X Goal Planner, but he also used to create the planner, and today he’s sharing his method behind the 90X system and his top tips for crushing your biggest goals.

In this episode you’ll learn:

• How Alon developed his 90-day goal-setting and achieving system and how he used it to build his successful photography business as well as the 90X Goal Planner itself
• Why Alon focuses on a 90-day framework and the biggest goal he’s accomplished to date by using his own system
• The differences between the 90X Goal Planner and the 90X Action Planner and how both tools can be used for short and long-term goal setting
• Alon’s top tips for mapping out and staying on track with using your planner to guide you to accomplishing your goals

References Mentioned in Episode #050: Using a System to Achieve Your Goals with Alon David of 90X Planner 

• Learn more about the 90X Goal Planner here and the 90X Action Planner here and use the code “esthetics25” at checkout to receive 25% off your purchase 

• Connect with Alon and 90X® on Facebook, Instagram, and Pinterest.
• To see how I use my 90X Goal Planner and plug into a goal-oriented community, be sure to join the Spa Marketing Made Easy group on Facebook.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about growth factors. Having a through and deep knowledge of ingredients is crucial for effectively (and confidently) creating a regimen for your clients, so in this episode, we’re going to cover one that is both popular and can be widely misunderstood.

In this episode you’ll learn:

• What growth factors are and how they work to create results for the skin, specifically in an anti-aging focused regimen
• Various skin concerns growth factors can help address
• The various sources of growth factors and which sources have been scientifically show to be most effective
• How growth factors fit into the GRASS theory of creating an anti-aging regimen and some of my favorite physician-dispensed skincare lines using growth factors

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Vulnerability, fear, self-compassion, judgement…these are all things we tend to face, especially as women, but even more so as entrepreneurs and aestheticians carving out our own definitions and pathways to success. But just because we face them doesn’t mean we’re doing the crucial work of moving through or with them, and that’s why I’ve brought on today’s guest, Julia Kristina.

Julia is a registered clinical counselor and the founder of Julia Kristina & Associates where she and her team help their clients process and breakthrough their emotional barriers brought on by anxiety and depression, stress and overwhelm as well as self-esteem issues, and grief and trauma.

Julia believes that we need to stop shying away from looking at and talking about the deep things that make us tick (and tock) as human beings, and doing so doesn’t have to be awkward or uncomfortable. In this episode, we discuss how we can begin bringing down our emotional and mental barriers to allow ourselves to be happy, healthy, and prosperous entrepreneurs.

In this episode you’ll learn:

• How the core of your entrepreneurial success is tied to your willingness to be vulnerable
• Why you might be subconsciously sabotaging yourself and how to unblock the emotional restrictions holding you back
• Why you need to get curious and questions for reflection to help you transform fear into confidence
• What it means to be self-compassionate and how that ties into practicing self-care

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, we’re focusing on the ingredient lactic acid, one of the most popular acids belonging to the alpha hydroxy (AHA) family.

In this episode you’ll learn:

• How lactic stands out among the other alpha hydroxy acids and why it’s so popular in skincare products
• The skin conditions lactic acid can address and how it benefits the skin
• Who can benefit from using lactic acid in treatments and in products

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Today’s guest is a little different than my usual interviewee in the sense that, yes, she is a successful business owner, but the topic of her business isn’t what we’re discussing.

Instead, we’re diving into the money mindset that helped her achieve her success in life and business.

Meet Tamiko Kelly; she’s the founder of Sleep Well, Wake Happy, where she helps mamas feel like themselves again and improve their baby’s sleep through the night, which is actually how I began working with her when my daughter struggled with sleeping (not anymore!).

Tamiko has been instrumental in helping me create the business and baby balance that works for our life and my work, and as I got to know her, I found her attitude and reflections toward money to be profound in a way that I know many aestheticians need to hear.

Now let me address what could be the elephant in the room for you…

I know being in such a caring profession can make the idea of money feel sticky or out of alignment. After all, you’re here to serve and heal, right?

Before we go any further, you have to know this: you can help heal people and still be financially successful (whatever that means for you). Those two things are not mutually exclusive.

You can do both, and based on personal experience I can also confirm that is only the case if you have done the work to develop a money mindset that acknowledges your value and reframes your money outlook from one of scarcity to abundance.

And that’s what Tamiko is going to shed light on today you hear her money mindset journey along with her top insights for developing the mindset that will help you win big in business.

So, we may not be talking about sleep in this episode, but I think by the end of listening you’ll sleep better knowing that the success you desire to achieve lies within your control and reach.

In this episode you’ll learn:

• Why just “charging more” isn’t the fix for earning more and how there’s more profound work to be done
• How you can prepare yourself to be ready to receive and be resilient in breaking new blocks through your evolving money mindset journey
• What it takes to create boundaries that allow you to unblock the things that could be holding you back from receiving new energy around earnings

References Mentioned in Episode #054: Developing Your Winning Money Mindset with Tamiko Kelly

• Learn more about Tamiko’s work at Sleep Well, Wake Happy and sign up for her free (game-changing) online workshop: The 3 Step Process For Teaching Your Baby To Sleep All Night
• Connect with Tamiko on Facebook and Instagram
• Learn more about “The Secret” by Rhonda Byrne
• Read “E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality” by Pam Grout

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about fillers, which if you’re not in the world of medical aesthetics may be a topic you may not have much experience in, but is still crucial to know as an aesthetic expert nonetheless!

In this episode you’ll learn:

• Why you need to understand and be able to speak to clients about fillers even if you don’t offer them
• The primary issue fillers address as well as the concepts of the “Triangle of Youth” and “Pyramid of Aging,” which fillers help to solve
• The most common type of filler and how it works within the tissue
• Common areas where fillers are used and the pros and cons of various types of fillers

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Are you tired of running the rat race of constantly needing to find and sell your services to new clients? Good news is there’s a way out of the race, and it’s called retention.

Here to discuss building powerful client relationships that lead to thriving rates of client retention is Andrea Ames, the founder of Idyll Point Group and the host of the After the Sale podcast. Andrea is a client retention expert, and in this episode, she’s sharing her top three phases of the relationship building process that makes for an excellent client experience that keeps them coming back for more and your business flourishing.

In this episode you’ll learn:

• Where creating an exceptional client experience begins in your client’s journey
• How to begin looking at your current client retention metrics and start moving the needle, plus why client retention is so critical for the success of your business
• Andrea’s top tips for creating an outstanding onboarding experience that wows your client and helps you operationally
• What to do after the sale that keeps your clients coming back for more and spreading the word about your services

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

#Beautybomb Show Notes Template

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about Photofacials also known as IPL and BBL treatments. This is one of the most common treatments in the world of medical aesthetics and is one of the most effective ways to treat the skin concerns of brown spots and redness in the skin.

In this episode you’ll learn:

• How photofacials uses a light-based device and how it works to target brown and red coloration in the skin by using various filters
• The typical frequency for getting photofacial treatments to achieve desired results and what clients can expect on the same day and following days post-treatment
• Differences in treating brown pigmentation vs. redness, and my top recommended treatment for those who are preparing to receive a BBL treatment.

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.

This phenomenon is due to operating at “peak performance” instead of “high performance,” and here to teach us the difference is Mark Bailey, a high performance and achievement coach who helps ambitious entrepreneurs get out of their peaks and valleys and shift into a steady and sustainable level of achievement for accomplishing their goals. Listen in as he shares his insights for maximizing your potential and energetic drive to perform to a standard of absolute excellence.