Catch the Latest Episode of Spa Marketing Made Easy

It’s only been a couple of years since I began to dip my toe into the world of “woo-woo.”

See, I’m a spreadsheet type of girl, I like my neatly aligned cells with clear-cut numbers and results that can be tied to tried-and-true data.

While I still love (and always will) the “science behind success,” I’ve also learned that some of that science lies in the areas that aren’t as clearly defined as a number but are certainly shown to work.

What am I talking about? Mindset.

And in this episode, I’m joined by my friend Melanie Bundock, who knows more than a thing or two about the power of a positive mindset and how you can use techniques such as visualization to manifest the desires you have for your life.

Melanie is a mindset coach, the host of Big Vision TV, and the creator of Tapping Into Abundance, her signature program where she helps her students shift their own state into one that allows their desires and goals to manifest faster and more effortlessly in their lives, no matter what their current circumstances or beliefs.


Still with me here?


Good! Because Melanie’s personal experience is one you have to hear…


Whether you’re 100% on board with trying visualization or if you’re slightly skeptical, you will be awestruck after listening to her stories about being able to make the leap from her quitting her job to start her business (with the help of her winnings on a pretty big-time game show you’ve probably heard of) and how she took her family on the vacation of a lifetime.

In addition to sharing her personal journey with visualization, she’s also cluing us in on her techniques on getting started with manifesting your dreams right after you’re through listening to this episode.

Now I only have one more question for you…

What do you have to lose by giving visualization a try? The answer is absolutely nothing.

So sit back and listen in, this episode could be the start of the shift of everything.

In this episode you’ll learn:

• Melanie’s journey to becoming a visualization and manifestation expert including the incredible stories of how these practices have worked in her and her family’s lives

• Recognizing your unique desires and goals, and the keys to making visualization work for you
• How vision boarding can act as a valuable tool in manifesting your dreams
• The consistent practices you need to embrace to attract the results required to achieve your goals

References Mentioned in Episode #036: How to Visualize Your Goals and Manifest the Life You Desire with Melanie Bundock

• Learn more about Melanie and her work by visiting her website.
• Tune to watch Melanie’s show, Big Vision TV.
• Connect with Melanie on Facebook and Instagram.
• Read “The Secret” by Rhonda Byrne.
• Join the Aestheticians Connect community to discuss all things treatments, skincare, and beauty.
• Join the Spa Marketing Made Easy Community to receive more marketing insights, free trainings, and tips around growing your aesthetic business.

We all know that it’s good to be grateful.

But are you really, truly feeling that gratitude?

The truth is, having an attitude of gratitude requires practice, consistency, and specificity, which isn’t always easy, especially if we feel like we’re in a tough season of life or business.

Of course, we’re grateful for all the blessings we have, but when you desire something different, it can leave you feeling lost on how to feel thankful and using that gratitude to propel you forward.

And that’s exactly why I’m bringing you the message I have in this episode, which is all about how you can cultivate a deep sense of gratitude, put it in action, and how by doing so; you have the opportunity to see significant growth in your life and business.

See, gratitude isn’t a byproduct of success; it’s the activator of it.

So click play and dial into all you have to be grateful for, I promise you’ll immediately feel uplifted and see the benefits of building a gratitude practice with time.

In this episode I discuss:

• What gratitude helps do for our mindset, perspective, and actions, and in turn, how that affects our lives and businesses
• The 30-Day Gratitude Challenge
• A story of one of my students and how gratitude can affect the outcome of your goals
• Why it’s important to get specific when reflecting on your gratitudes

References Mentioned in Episode #037: The Attitude of Gratitude

• Download the Gratitude Journal and join me for the 30-day Gratitude Challenge
• Leave us a review on iTunes and help us reach our goal of impacting the lives and careers of 500 aestheticians
• Join the free Spa Marketing Made Easy community on Facebook for exclusive monthly marketing trainings, insights and tips

No matter what industry you’re in, the name of the game in business is all about convenience.

Today’s consumers are busier than ever, and if you don’t make it easy for them to do business with you, you can bet they’ll find another spa or esthetician elsewhere.

Not to mention, researchers have found that the average human attention span can now be compared to that of a goldfish (thanks, technology), which is why it’s crucial to capture your potential client when they’re in the process of deciding “yes.” Because if you don’t, they’re gone in a single click, tap or swipe.

However, when you utilize the power of online booking software in your business, you can make that “yes!” just as simple of a process.

And if you’re wondering just how important online booking is, I will stand confidently in my declaration that online booking is more important than any marketing or networking effort you do. That’s right; online booking is spa marketing strategy number one.  

If you’re reading and already have online booking set up, stick around and tune in because I’ve got tons of tips for you, too…

In this episode of Spa Marketing Made Easy, I’m giving you the full crash course in online booking software 101 from what you’ll want to consider when choosing a platform to how to set it up so you’re leveraging all of its capabilities, as well as how to set up your new client onboarding process to ensure a fantastic client experience from the first click.

In this episode you’ll learn:

• Why having online booking capabilities through your website is non-negotiable for your business
• My top tips for simplifying and streamlining your online booking software so it works like a 24/7 salesperson
• Your online booking software set-up checklist
• How to design your new client onboarding process step by step

References Mentioned in Episode #038: Online Booking Made Easy

• Tools including Google Analytics and Zapier
• Scheduling platforms including Booker, MindBody, Vagaro, StyleSeat
• Search “booking software” in the Aestheticians Connect Facebook group

Over the last couple of years, we’ve experienced a rise, one that I believe will only continue to increase, in the cross-over between wellness and spa.

After all, going to the spa in addition to being a method for maintaining healthy skin, is also a form of self-care to achieve relaxation and rejuvenation that benefits our clientele both mentally and physically.

With that increasing crossover has come the emergence of cryotherapy in the spa setting.

You may have heard of this referred to as “cryo” or “cold therapy,” and as my guest on today’s episode explains, you can think of cryotherapy as the evolution of the ice bath, but with more science.

In its rise in popularity, cryotherapy has been primarily utilized by the athletic community to aid in muscle recovery, however with its ability to increase blood blow to the tissues, create collagen, and tighten skin, as well as provide a perk-up to the central nervous system, cryotherapy can also make for an exciting add-on to heighten and expand your existing menu of spa services.

In this episode of Spa Marketing Made Easy, I’m talking with Chad Finnegan, the founder of IMPACT Cryotherapy, the leading cryotherapy chamber manufacturer in the US about all things cryotherapy in the spa setting.

We’re discussing both how the concept of cryotherapy can fit into your spa to the actual physical outfit of building out a cry unit in your space to how you can effectively and efficiently recoup your investment.

I think you’ll find that this is a pretty cool modality (pun fully intended) that could open up your spa to a variety of new possibilities.

In this episode you’ll learn:

• What is cryotherapy and how it’s being used across the health and wellness and athletic industries plus how cryotherapy is merging with the world of spa

• How cryotherapy works and its benefits the body and the skin

• Why cryotherapy can be an ideal fit for spas both due to its physical space requirements and how it can fit within your existing menu of services

• What the investment in cryotherapy looks like and what a spa owner can expect in seeing their return on investment

References Mentioned in Episode #039: Introducing Cryotherapy Into Your Spa’s Services

• Learn more about IMPACT Cryotherapy on their website.
• Follow IMPACT Cryotherapy on Facebook, Instagram, and LinkedIn.
• Connect and continue the conversation by joining the free Spa Marketing Made Easy community on Facebook.

Sometimes when I tell aestheticians that they have the power and capability to become a six-figure earner (while being solo), I get responses of total bewilderment.

“How is that possible?”

“It’s just me in my business. I can’t imagine being able to pull in that much…what does that even look like?”

If those are thoughts that cross your mind, I know, with 100% certainty, the biggest thing holding you back is your mindset.

Not lack of marketing, or a so-so location in town or too much “competition.”

Without going down too deep of a rabbit hole, let me set the stage by declaring that your mindset is the ultimate deciding factor of whether you will achieve your version of success or not.

How? Because thoughts are beliefs and our beliefs dictate our actions, and if you don’t believe something like being a six-figure solo aesthetician is possible for you, you’re right.

However, if you genuinely believe in your capabilities, your expertise and you have the passion that ties it all together, you’ve got everything you need to hit that six-figure mark.

And joining me today to be the ultimate case study is Yarely Marquez, L.E.

Yarely Marquez, L.E., the owner of Flawless Skin and Brow Boutique in the Twin Cities area, and she is a member of the six-figure aesthetician club, and for good reason.

Yarely is not only a whip-smart businesswoman and rockstar aesthetician who is clearly an expert in her field, but she’s also a shining example of someone who has the mindset it takes to grow to a level many dream of, but never reach.

It takes authenticity, it takes gratitude, and an outlook that says I don’t have to do this, I get to do this.

In this episode, she’s spilling her top tips and deepest insights on how to build a six-figure business as a solo aesthetician through smart business operations, strategic marketing, and of course, creating an excellent client experience.

With a new year right around the corner, there’s no better time than now to get the gears going on finally making it to six figures in 2019.

In this episode you’ll learn:

• Yarely’s journey to becoming a solo aesthetician and her tips for making the transition
• Her biggest challenges she has faced in growing her business as well as the most significant contributors to her success
• The mindset shifts she made around selling and retail that took her business and services to the next level
• The importance of setting boundaries for the health of your work-life balance and your business

Resources from Episode #040: The Secrets to Becoming a Six-Figure Aesthetician with Yarely Marquez, L.E.

• Learn more about Flawless Skin and Brow Boutique and connect with Yarely through her website.
• Follow Yarely on Facebook and Instagram.
• Continue the conversation and connect with a community of like-minded aestheticians who want to build a thriving business, and join the Spa Marketing Made Easy community on Facebook.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications

In this week’s #Beautybomb I’m talking about one of my all-time favorite treatments, the HydraFacial!

HydraFacials are an excellent treatment for a variety of clients and are not only a terrific go-to treatment before your client’s big events but also as a prep for other services.

In this episode you’ll learn:

• What a HydraFacial is and the benefits it can provide for your clients and patients
• The science behind the ingredients used during a HydraFacial and the general protocol with tips for customizing your treatment
• My top tips for giving a stellar HydraFacial and achieving the signature dewy glow that comes with this treatment

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Whether you own your beauty business or you work as a team member at a spa, it is critical that you have a well-rounded understanding of foundational business principles. And as today’s guest, Carla Jones, explains, the couple of pages of business material in the back of your beauty school textbooks isn’t enough to pass by.

As the founder of Salon Solutions Group, Carla helps beauty industry professionals learn, earn and thrive and her tell-it-like-it-is style helps her students and clients understand the vast importance of sharpening their business skills if they want to achieve their big goals.

In this episode you’ll learn:

• How Carla transitioned from her career in logistics and operations into the beauty industry and how her foundational skills served her in her new career
• The common misconceptions about being a six-figure earner and what you need to know about your numbers to get there
• The power of positivity and self-awareness in creating an unforgettable client experience
• How she navigated a negative client experience and stumbling block but came out with a powerful lesson
• Carla’s top pieces of advice and insights for new grads and business owners setting out to create their own version of success

Continue the conversation and connect with like-minded beauty and spa professionals looking to build thriving careers and businesses by joining the free Spa Marketing Made Easy community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the incredibly versatile treatment, chemical peels. Not only do I love performing chemical peels, but I love receiving them for their array of benefits as well as high-level of customization.

In this episode you’ll learn:

• What a chemical peel does in regards to the physiology of the skin as well as the main benefits of utilizing chemical peels
• Why shedding like a snake isn’t an indicator of success when achieving results for your clients and patients
• Plus, the primary things you need to know about depth, types of acid, and the most critical factor of chemical peels, pH

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Additional Resources and Readings:

• Evidence and Considerations in the Application of Chemical Peels in Skin Disorders and Aesthetic Resurfacing
• A Practical Approach to Chemical Peels – A Review of Fundamentals and Step-by-step Algorithmic Protocol for Treatment

Don’t consider yourself a “numbers person”? Well, here’s the bad news, you have no choice but to handle numbers if you want to build and grow a healthy and profitable business. The good news: getting your numbers in gear isn’t as hard as you think, especially when returning guest, Adam Chatterley, is helping you sift through and understand them!

As the founder of Salon Business Secrets and host of the Beauty Business Podcast, Adam helps spa and salon professionals build their business procedures, efficiency, and revenue to reach their ultimate growth goals. In this episode, listen in as we get into the nitty gritty of the numbers and metrics you need to be crystal clear on to see your business flourish.

Key takeaways from this episode:

• What KPIs are and which ones matter most for your stage of business
• Why KPIs should be simple and easily trackable and how you can use them to inform your business decisions
• Adam’s top 7 KPIs he suggest you get started tracking today
• The truth about paying yourself and consistently bringing home a paycheck
• Adam’s 5 points tip list for businesses that are established but haven’t been tracking their KPIs consistently

Join the Spa Marketing Made Easy Podcast community where you can access monthly trainings, Q&As, tips and a community of like-minded aesthetic experts.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about dermaplaning, which has quickly become one of the most in-demand treatments among consumers looking for effective ways to achieve an instantaneous glow with no pain or downtime.

In this episode you’ll learn:

• What dermaplaning is and how it works
• How to prep the skin plus my method for moving the surgical blade on the face to achieve optimal results
• The benefits of dermaplaning as a standalone treatment as well as paired with other treatments for better product penetration

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Her story reads like a breaking news headline, “Nurse slays nearly 1 million in debt in just 2.5 years.” Yes, it sounds crazy, but as my guest on today’s episode, Naseema McElroy explains, building wealth and being able to invest is attainable at any income level.

A labor and delivery nurse, Naseema is a self-taught money expert who is the real deal in helping others become financially intentional, slay their debt, and set themselves and their families financially free so they can feel secure in their future and focus on the present.

If you’ve ever thought that now wasn’t the right time to save or you keep putting off your finances for a day you’ll feel more organized; this episode is for you.

In this episode you’ll learn:

• Naseema’s transformation story from being a labor and delivery nurse working paycheck to paycheck to a self-taught financial expert as she knocked out almost a million dollars in debt in just 2.5 years
• Why it’s critical to have an exit strategy in your business as well as an investment strategy
• The power of compound interest and setting yourself up for a solid and stable retirement
• How Naseema defines “Eff You Money,” why we all need it, and how you can begin achieving it, even when you feel like you’re stretched thin and don’t have anything to spare for saving or investing

To connect with Naseema and the resources and recommendations made in this episode, click here to visit the show notes: [ insert link to show notes on blog ]

Click here to join the free Spa Marketing Made Easy Podcast community where you can keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the product that needs to be in every single one of your client’s skincare regimens: sunscreen. As aestheticians, we know how crucial sun protection is, but in this #Beautybomb, I’m sharing some tidbits that can inform your retail decision making and that you can pass along when educating clients.

In this episode you’ll learn:

• The two categories of sunblocks and they’re composition and processes for protecting the skin from UV rays
• The 411 on SPF and what level matters most for your clients
• Some of my favorite brands for skin-conscious sunblocks and SPF mineral makeup

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.