Catch the Latest Episode of Spa Marketing Made Easy

Over the last couple of years, we’ve experienced a rise, one that I believe will only continue to increase, in the cross-over between wellness and spa.

After all, going to the spa in addition to being a method for maintaining healthy skin, is also a form of self-care to achieve relaxation and rejuvenation that benefits our clientele both mentally and physically.

With that increasing crossover has come the emergence of cryotherapy in the spa setting.

You may have heard of this referred to as “cryo” or “cold therapy,” and as my guest on today’s episode explains, you can think of cryotherapy as the evolution of the ice bath, but with more science.

In its rise in popularity, cryotherapy has been primarily utilized by the athletic community to aid in muscle recovery, however with its ability to increase blood blow to the tissues, create collagen, and tighten skin, as well as provide a perk-up to the central nervous system, cryotherapy can also make for an exciting add-on to heighten and expand your existing menu of spa services.

In this episode of Spa Marketing Made Easy, I’m talking with Chad Finnegan, the founder of IMPACT Cryotherapy, the leading cryotherapy chamber manufacturer in the US about all things cryotherapy in the spa setting.

We’re discussing both how the concept of cryotherapy can fit into your spa to the actual physical outfit of building out a cry unit in your space to how you can effectively and efficiently recoup your investment.

I think you’ll find that this is a pretty cool modality (pun fully intended) that could open up your spa to a variety of new possibilities.

In this episode you’ll learn:

• What is cryotherapy and how it’s being used across the health and wellness and athletic industries plus how cryotherapy is merging with the world of spa

• How cryotherapy works and its benefits the body and the skin

• Why cryotherapy can be an ideal fit for spas both due to its physical space requirements and how it can fit within your existing menu of services

• What the investment in cryotherapy looks like and what a spa owner can expect in seeing their return on investment

References Mentioned in Episode #039: Introducing Cryotherapy Into Your Spa’s Services

• Learn more about IMPACT Cryotherapy on their website.
• Follow IMPACT Cryotherapy on Facebook, Instagram, and LinkedIn.
• Connect and continue the conversation by joining the free Spa Marketing Made Easy community on Facebook.

Sometimes when I tell aestheticians that they have the power and capability to become a six-figure earner (while being solo), I get responses of total bewilderment.

“How is that possible?”

“It’s just me in my business. I can’t imagine being able to pull in that much…what does that even look like?”

If those are thoughts that cross your mind, I know, with 100% certainty, the biggest thing holding you back is your mindset.

Not lack of marketing, or a so-so location in town or too much “competition.”

Without going down too deep of a rabbit hole, let me set the stage by declaring that your mindset is the ultimate deciding factor of whether you will achieve your version of success or not.

How? Because thoughts are beliefs and our beliefs dictate our actions, and if you don’t believe something like being a six-figure solo aesthetician is possible for you, you’re right.

However, if you genuinely believe in your capabilities, your expertise and you have the passion that ties it all together, you’ve got everything you need to hit that six-figure mark.

And joining me today to be the ultimate case study is Yarely Marquez, L.E.

Yarely Marquez, L.E., the owner of Flawless Skin and Brow Boutique in the Twin Cities area, and she is a member of the six-figure aesthetician club, and for good reason.

Yarely is not only a whip-smart businesswoman and rockstar aesthetician who is clearly an expert in her field, but she’s also a shining example of someone who has the mindset it takes to grow to a level many dream of, but never reach.

It takes authenticity, it takes gratitude, and an outlook that says I don’t have to do this, I get to do this.

In this episode, she’s spilling her top tips and deepest insights on how to build a six-figure business as a solo aesthetician through smart business operations, strategic marketing, and of course, creating an excellent client experience.

With a new year right around the corner, there’s no better time than now to get the gears going on finally making it to six figures in 2019.

In this episode you’ll learn:

• Yarely’s journey to becoming a solo aesthetician and her tips for making the transition
• Her biggest challenges she has faced in growing her business as well as the most significant contributors to her success
• The mindset shifts she made around selling and retail that took her business and services to the next level
• The importance of setting boundaries for the health of your work-life balance and your business

Resources from Episode #040: The Secrets to Becoming a Six-Figure Aesthetician with Yarely Marquez, L.E.

• Learn more about Flawless Skin and Brow Boutique and connect with Yarely through her website.
• Follow Yarely on Facebook and Instagram.
• Continue the conversation and connect with a community of like-minded aestheticians who want to build a thriving business, and join the Spa Marketing Made Easy community on Facebook.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications

In this week’s #Beautybomb I’m talking about one of my all-time favorite treatments, the HydraFacial!

HydraFacials are an excellent treatment for a variety of clients and are not only a terrific go-to treatment before your client’s big events but also as a prep for other services.

In this episode you’ll learn:

• What a HydraFacial is and the benefits it can provide for your clients and patients
• The science behind the ingredients used during a HydraFacial and the general protocol with tips for customizing your treatment
• My top tips for giving a stellar HydraFacial and achieving the signature dewy glow that comes with this treatment

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Whether you own your beauty business or you work as a team member at a spa, it is critical that you have a well-rounded understanding of foundational business principles. And as today’s guest, Carla Jones, explains, the couple of pages of business material in the back of your beauty school textbooks isn’t enough to pass by.

As the founder of Salon Solutions Group, Carla helps beauty industry professionals learn, earn and thrive and her tell-it-like-it-is style helps her students and clients understand the vast importance of sharpening their business skills if they want to achieve their big goals.

In this episode you’ll learn:

• How Carla transitioned from her career in logistics and operations into the beauty industry and how her foundational skills served her in her new career
• The common misconceptions about being a six-figure earner and what you need to know about your numbers to get there
• The power of positivity and self-awareness in creating an unforgettable client experience
• How she navigated a negative client experience and stumbling block but came out with a powerful lesson
• Carla’s top pieces of advice and insights for new grads and business owners setting out to create their own version of success

Continue the conversation and connect with like-minded beauty and spa professionals looking to build thriving careers and businesses by joining the free Spa Marketing Made Easy community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the incredibly versatile treatment, chemical peels. Not only do I love performing chemical peels, but I love receiving them for their array of benefits as well as high-level of customization.

In this episode you’ll learn:

• What a chemical peel does in regards to the physiology of the skin as well as the main benefits of utilizing chemical peels
• Why shedding like a snake isn’t an indicator of success when achieving results for your clients and patients
• Plus, the primary things you need to know about depth, types of acid, and the most critical factor of chemical peels, pH

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Additional Resources and Readings:

• Evidence and Considerations in the Application of Chemical Peels in Skin Disorders and Aesthetic Resurfacing
• A Practical Approach to Chemical Peels – A Review of Fundamentals and Step-by-step Algorithmic Protocol for Treatment

Don’t consider yourself a “numbers person”? Well, here’s the bad news, you have no choice but to handle numbers if you want to build and grow a healthy and profitable business. The good news: getting your numbers in gear isn’t as hard as you think, especially when returning guest, Adam Chatterley, is helping you sift through and understand them!

As the founder of Salon Business Secrets and host of the Beauty Business Podcast, Adam helps spa and salon professionals build their business procedures, efficiency, and revenue to reach their ultimate growth goals. In this episode, listen in as we get into the nitty gritty of the numbers and metrics you need to be crystal clear on to see your business flourish.

Key takeaways from this episode:

• What KPIs are and which ones matter most for your stage of business
• Why KPIs should be simple and easily trackable and how you can use them to inform your business decisions
• Adam’s top 7 KPIs he suggest you get started tracking today
• The truth about paying yourself and consistently bringing home a paycheck
• Adam’s 5 points tip list for businesses that are established but haven’t been tracking their KPIs consistently

Join the Spa Marketing Made Easy Podcast community where you can access monthly trainings, Q&As, tips and a community of like-minded aesthetic experts.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about dermaplaning, which has quickly become one of the most in-demand treatments among consumers looking for effective ways to achieve an instantaneous glow with no pain or downtime.

In this episode you’ll learn:

• What dermaplaning is and how it works
• How to prep the skin plus my method for moving the surgical blade on the face to achieve optimal results
• The benefits of dermaplaning as a standalone treatment as well as paired with other treatments for better product penetration

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Her story reads like a breaking news headline, “Nurse slays nearly 1 million in debt in just 2.5 years.” Yes, it sounds crazy, but as my guest on today’s episode, Naseema McElroy explains, building wealth and being able to invest is attainable at any income level.

A labor and delivery nurse, Naseema is a self-taught money expert who is the real deal in helping others become financially intentional, slay their debt, and set themselves and their families financially free so they can feel secure in their future and focus on the present.

If you’ve ever thought that now wasn’t the right time to save or you keep putting off your finances for a day you’ll feel more organized; this episode is for you.

In this episode you’ll learn:

• Naseema’s transformation story from being a labor and delivery nurse working paycheck to paycheck to a self-taught financial expert as she knocked out almost a million dollars in debt in just 2.5 years
• Why it’s critical to have an exit strategy in your business as well as an investment strategy
• The power of compound interest and setting yourself up for a solid and stable retirement
• How Naseema defines “Eff You Money,” why we all need it, and how you can begin achieving it, even when you feel like you’re stretched thin and don’t have anything to spare for saving or investing

To connect with Naseema and the resources and recommendations made in this episode, click here to visit the show notes: [ insert link to show notes on blog ]

Click here to join the free Spa Marketing Made Easy Podcast community where you can keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the product that needs to be in every single one of your client’s skincare regimens: sunscreen. As aestheticians, we know how crucial sun protection is, but in this #Beautybomb, I’m sharing some tidbits that can inform your retail decision making and that you can pass along when educating clients.

In this episode you’ll learn:

• The two categories of sunblocks and they’re composition and processes for protecting the skin from UV rays
• The 411 on SPF and what level matters most for your clients
• Some of my favorite brands for skin-conscious sunblocks and SPF mineral makeup

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

When we talk about private labeling in spa, usually we’re focused on the skincare side of retail, but have you ever thought about creating a branded line of non-skincare retail? Whether it’s robes, slippers, cosmetic bags, towels…the options are plentiful, and they hold a ton of opportunity for boosting your profits.

On today’s episode, I’m chatting with my good friend Nicole Di Rocco who is the founder and creative mastermind behind Nicolita Swimwear, the go-to brand for curve-flattering no-pinch fit swimwear. In addition to her fashion line, Nicole is also the founder of Launch Your Line, where she helps her students confidently develop, produce and sell their next fashion product. And in this episode, she’s sharing her top secrets for how spa professionals can get started creating their own retail products.

In this episode you’ll learn:

• The story of how Nicole got into the fashion industry and how she works with businesses through wholesale and private labeling relationships
• What factors to assess when first deciding to bring non-skincare retail products into your spa
• The process of getting started with private labeling and what elements you need to get started working with an apparel brand to create a sample
• The benefits of private labeling as an additional division of revenue and creative ideas for how to use your fashion retail to improve your brand experience and increase your units per transaction

References Mentioned in Episode #048: Ramping Up Your Retail With Private Labeling with Nicole Di Rocco

• Connect with Nicole on her website, and on Instagram and Facebook. 
• Listen to Nicole’s podcast, Fast Track Your Fashion Brand. 
• Shop Nicole’s full fashion line and Bikini Bags at Nicolita Swimwear. 

Mentioned Apparel Resources: SanMar, American Apparel

Click here to join the free Spa Marketing Made Easy Podcast community where you can keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about microneedling (aka collagen induction therapy and CIT)! This treatment has gained a huge foothold in the spa industry as of late as it is a highly versatile treatment not only in regards to the skin concerns you can address with it, but also the range of clients who can be good candidates for this treatment.

For example, this is a treatment I came to love during my pregnancy and while nursing since it was effective for keeping my skin in tip-top shape while also being safe.

In this episode you’ll learn:

• What microneedling is and how it works to spur the body’s innate injury response to boost collagen production
• The skin conditions you can address with microneedling in addition to the other benefits of this treatment including product penetration
• The CIT pen I use and why I love it plus my preferred pattern and technique for microneedling
• Primary considerations to keep in mind regarding state regulations and post-treatment care  
• My recommended resource for diving even deeper on the topic of dermal needling

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

The prospect of goal-setting is always an exciting one as you envision your future and imagine the feeling of when your goal will be accomplished. But it’s not enough to dream, you also need a deadline and an action plan, and that’s where the 90X Goal Planner comes into play.

At the time of this recording, I am on my fifth 90X Goal Planner, which goes to show how much I believe in this system of goal-setting, and here to share the concept behind the framework with me is the 90X creator himself, Alon David.

Not only has Alon used his goal planning framework for building multiple successful business prior to producing the 90X Goal Planner, but he also used to create the planner, and today he’s sharing his method behind the 90X system and his top tips for crushing your biggest goals.

In this episode you’ll learn:

• How Alon developed his 90-day goal-setting and achieving system and how he used it to build his successful photography business as well as the 90X Goal Planner itself
• Why Alon focuses on a 90-day framework and the biggest goal he’s accomplished to date by using his own system
• The differences between the 90X Goal Planner and the 90X Action Planner and how both tools can be used for short and long-term goal setting
• Alon’s top tips for mapping out and staying on track with using your planner to guide you to accomplishing your goals

References Mentioned in Episode #050: Using a System to Achieve Your Goals with Alon David of 90X Planner 

• Connect with Alon and 90X® on Facebook, Instagram, and Pinterest.
• To see how I use my 90X Goal Planner and plug into a goal-oriented community, be sure to join the Spa Marketing Made Easy group on Facebook.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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