Catch the Latest Episode of Spa Marketing Made Easy

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about growth factors. Having a through and deep knowledge of ingredients is crucial for effectively (and confidently) creating a regimen for your clients, so in this episode, we’re going to cover one that is both popular and can be widely misunderstood.

In this episode you’ll learn:

• What growth factors are and how they work to create results for the skin, specifically in an anti-aging focused regimen
• Various skin concerns growth factors can help address
• The various sources of growth factors and which sources have been scientifically show to be most effective
• How growth factors fit into the GRASS theory of creating an anti-aging regimen and some of my favorite physician-dispensed skincare lines using growth factors

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Vulnerability, fear, self-compassion, judgement…these are all things we tend to face, especially as women, but even more so as entrepreneurs and aestheticians carving out our own definitions and pathways to success. But just because we face them doesn’t mean we’re doing the crucial work of moving through or with them, and that’s why I’ve brought on today’s guest, Julia Kristina.

Julia is a registered clinical counselor and the founder of Julia Kristina & Associates where she and her team help their clients process and breakthrough their emotional barriers brought on by anxiety and depression, stress and overwhelm as well as self-esteem issues, and grief and trauma.

Julia believes that we need to stop shying away from looking at and talking about the deep things that make us tick (and tock) as human beings, and doing so doesn’t have to be awkward or uncomfortable. In this episode, we discuss how we can begin bringing down our emotional and mental barriers to allow ourselves to be happy, healthy, and prosperous entrepreneurs.

In this episode you’ll learn:

• How the core of your entrepreneurial success is tied to your willingness to be vulnerable
• Why you might be subconsciously sabotaging yourself and how to unblock the emotional restrictions holding you back
• Why you need to get curious and questions for reflection to help you transform fear into confidence
• What it means to be self-compassionate and how that ties into practicing self-care

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, we’re focusing on the ingredient lactic acid, one of the most popular acids belonging to the alpha hydroxy (AHA) family.

In this episode you’ll learn:

• How lactic stands out among the other alpha hydroxy acids and why it’s so popular in skincare products
• The skin conditions lactic acid can address and how it benefits the skin
• Who can benefit from using lactic acid in treatments and in products

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Today’s guest is a little different than my usual interviewee in the sense that, yes, she is a successful business owner, but the topic of her business isn’t what we’re discussing.

Instead, we’re diving into the money mindset that helped her achieve her success in life and business.

Meet Tamiko Kelly; she’s the founder of Sleep Well, Wake Happy, where she helps mamas feel like themselves again and improve their baby’s sleep through the night, which is actually how I began working with her when my daughter struggled with sleeping (not anymore!).

Tamiko has been instrumental in helping me create the business and baby balance that works for our life and my work, and as I got to know her, I found her attitude and reflections toward money to be profound in a way that I know many aestheticians need to hear.

Now let me address what could be the elephant in the room for you…

I know being in such a caring profession can make the idea of money feel sticky or out of alignment. After all, you’re here to serve and heal, right?

Before we go any further, you have to know this: you can help heal people and still be financially successful (whatever that means for you). Those two things are not mutually exclusive.

You can do both, and based on personal experience I can also confirm that is only the case if you have done the work to develop a money mindset that acknowledges your value and reframes your money outlook from one of scarcity to abundance.

And that’s what Tamiko is going to shed light on today you hear her money mindset journey along with her top insights for developing the mindset that will help you win big in business.

So, we may not be talking about sleep in this episode, but I think by the end of listening you’ll sleep better knowing that the success you desire to achieve lies within your control and reach.

In this episode you’ll learn:

• Why just “charging more” isn’t the fix for earning more and how there’s more profound work to be done
• How you can prepare yourself to be ready to receive and be resilient in breaking new blocks through your evolving money mindset journey
• What it takes to create boundaries that allow you to unblock the things that could be holding you back from receiving new energy around earnings

References Mentioned in Episode #054: Developing Your Winning Money Mindset with Tamiko Kelly

• Learn more about Tamiko’s work at Sleep Well, Wake Happy and sign up for her free (game-changing) online workshop: The 3 Step Process For Teaching Your Baby To Sleep All Night
• Connect with Tamiko on Facebook and Instagram
• Learn more about “The Secret” by Rhonda Byrne
• Read “E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality” by Pam Grout

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about fillers, which if you’re not in the world of medical aesthetics may be a topic you may not have much experience in, but is still crucial to know as an aesthetic expert nonetheless!

In this episode you’ll learn:

• Why you need to understand and be able to speak to clients about fillers even if you don’t offer them
• The primary issue fillers address as well as the concepts of the “Triangle of Youth” and “Pyramid of Aging,” which fillers help to solve
• The most common type of filler and how it works within the tissue
• Common areas where fillers are used and the pros and cons of various types of fillers

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Are you tired of running the rat race of constantly needing to find and sell your services to new clients? Good news is there’s a way out of the race, and it’s called retention.

Here to discuss building powerful client relationships that lead to thriving rates of client retention is Andrea Ames, the founder of Idyll Point Group and the host of the After the Sale podcast. Andrea is a client retention expert, and in this episode, she’s sharing her top three phases of the relationship building process that makes for an excellent client experience that keeps them coming back for more and your business flourishing.

In this episode you’ll learn:

• Where creating an exceptional client experience begins in your client’s journey
• How to begin looking at your current client retention metrics and start moving the needle, plus why client retention is so critical for the success of your business
• Andrea’s top tips for creating an outstanding onboarding experience that wows your client and helps you operationally
• What to do after the sale that keeps your clients coming back for more and spreading the word about your services

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

#Beautybomb Show Notes Template

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about Photofacials also known as IPL and BBL treatments. This is one of the most common treatments in the world of medical aesthetics and is one of the most effective ways to treat the skin concerns of brown spots and redness in the skin.

In this episode you’ll learn:

• How photofacials uses a light-based device and how it works to target brown and red coloration in the skin by using various filters
• The typical frequency for getting photofacial treatments to achieve desired results and what clients can expect on the same day and following days post-treatment
• Differences in treating brown pigmentation vs. redness, and my top recommended treatment for those who are preparing to receive a BBL treatment.

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.

This phenomenon is due to operating at “peak performance” instead of “high performance,” and here to teach us the difference is Mark Bailey, a high performance and achievement coach who helps ambitious entrepreneurs get out of their peaks and valleys and shift into a steady and sustainable level of achievement for accomplishing their goals. Listen in as he shares his insights for maximizing your potential and energetic drive to perform to a standard of absolute excellence.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about something that many aestheticians use for their clients, but may not fully understand how they work within the skin, and that is peptides.

In this episode you’ll learn:

• The chemical composition of a peptide and why it matters to the skin
• How introducing peptides into a skin treatment or regimen works to combat signs of aging
• Various classifications of the most popular peptides we use in skincare and how they uniquely benefit the skin

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Unless you’ve been living under a rock, you’ve likely heard of Groupon, and maybe you’ve even bought one for a local experience yourself. But have you ever considered using Groupon to grow your own aesthetic business?

I’ll admit I’ve been skeptical of Groupon in years past, but after hearing feedback from multiple six-figure aestheticians on how they grew their practice with Groupon, I knew I wanted to dig in deeper, which is why I brought on today’s guest, Nora Kaitis.

Nora has been a rep at Groupon for 8 years and as a self-professed makeup and beauty junkie, sparked the initiative and launched the Health and Beauty category of Groupon that works specifically with spas and salons.

In this episode we discuss:

• How Groupon works as a marketing tool and insights for how to make Groupon a driver of loyal clientele
• Nora’s top tips for creating a winning deal that grabs the attention of the right people
• The process of working with Groupon to run a campaign on their site and the biggest mistakes to avoid
• How to leverage Groupon as a brand new business versus an established aesthetic practice

To keep the conversation going, ask questions, and seek support for your spa marketing efforts, click here to join the free Spa Marketing Made Easy Podcast community.

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough clients, but as my guest on this episode of Spa Marketing Made Easy can testify, niching down is what it took for her to level up in a major way.

In this episode, I’m chatting with Gisel Campbell, the owner of Elevate Esthetics, who since niching down on her aesthetic specialty of waxing has been able to build a base of loyal clientele, grow her business by over 120% and spurred the need to expand beyond her solo operation and into a spa.

In this episode we discuss:

• How Gisel made the transition to a menu of services a mile long to focusing on one core aesthetic service
• Why she chose her specific specialty and how that has opened doors for her beyond those of her aesthetic practice
• The steps Gisel took to determine the smartest direction for her niche and how becoming an expert in that core area helped her exponentially grow her business
• How you can begin to elevate your aesthetic expertise and get into a mindset that will you set the stage for your success

References Mentioned in Episode #061: Level Up by Niching Down with Gisel of Elevate Esthetics

• • Learn more about Gisel’s studio, Elevate Esthetics via her website and Instagram
  • Connect with Gisel on Instagram

To keep the conversation going after the episode, ask questions, and connect with other like-minded aestheticians building thriving careers click here to join the free Spa Marketing Made Easy Podcast community.

One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they stepped up their game serves not only as motivation, but invaluable insight we can invite into our own businesses.

On this episode, I’m joined by one of those successful spa owners, Amanda Whelband who is the owner of Absolutely Fabulous Spa and has built a team and brought in over 7-figures. She’s smart, savvy, and also one of my Spa Retail Rockstars who won our Finish The Year Strong contest.

Here’s what you’ll learn from Amanda:

• Her journey to starting her own spa and her top strategies for building up her clientele fast, which she still uses today
• The winning strategies she implements with new leads to convert them into loyal clients
• How she doubled her holiday gift card sales from the previous year in just 2.5 weeks, which led to her winning our Finish The Year Strong contest inside Spa Retail Rockstar
• Why Amanda has embraced a membership program for her spa and the benefits it brings to her bottom line

To join the Spa Marketing Made Easy community on Facebook and receive more marketing insights, support and feedback, click here.