Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
With over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.”
Among her clients are everyone from solo aestheticians to day spas, med spas, and wellness centers, and as she shares with us today, the vast opportunities that Facebook advertising presents for the spa industry are ours for the taking.
In today’s episode you’ll learn:
- The key targeting factors that will allow you to zero in and get on your ideal clients’ newsfeed
- How to structure your ads for success with some key do’s and don’ts
- The 3 creative elements of your ads that you should test to find your winning ad combination
- How to navigate the Facebook platform from a mindset perspective and avoid algorithm freakout
And to ask questions and receive feedback and support around digital marketing for your spa, click here to join the free Aestheticians Connect community on Facebook.
As the healthcare and wellness landscape transforms and the already lucrative weight loss industry continues to grow, now more than ever, aesthetic experts have the opportunity to marry their skills with services that exist to help their clients in the entirety of their wellness journey.
This opportunity is precisely what today’s guest, Sarah Tugender, helps her clients capitalize on by creating a natural and authentic line of revenue to practitioners, spa owners, and estheticians.
In today’s show you’ll learn:
- How medically-assisted weight loss can seamlessly tie into a medical practice, medispa, or dermatologist office’s pre-existing services
- A look into consumer behavior and psychology that supports building out these additional revenue runways
- Why retail avenues in spas create an environment that’s poised for client success and loyalty
- Sarah’s top tips for getting started with offering medically assisted weight loss into your services and retail menus and how to build strategic service packages
With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.
In today’s episode, she walks us through her leadership ethos and why she believes it’s critical for aesthetic experts to use our voices and gifts of service to create impactful ripple effects into our communities through the work we do with our clients.
During our discussion you’ll also hear:
- What initial steps you can take to begin owning your role as a leader
- The key traits of leaders that impact the way they operate and carry out their businesses
- Steps to take in the art of discernment and how your business’ growth and trajectory will benefit
- How to begin doing the inner work to cultivate confidence as well as finding trustworthy external sources that give you room to grow
And to ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.
If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon.
And if you’re one to think mindset is “woo-woo” topic, think again, because as today’s guest, Dr. Shannon Irvine, explains, mindset is a matter of science.
Today we’re discussing how successful people think and apply their thoughts to their lives and businesses in a way that allows them to have more significant achievement in actualizing the vision they’ve set out to accomplish and how you can do the same.
Here’s more of what you’ll learn in this episode:
- The science behind how our thoughts impact our brain’s patterns and our resulting actions
- Why our brains are wired for efficiency and how we can use this knowledge to both break negative thought patterns and create new ones
- What to “feed” your brain daily to make your vision a reality
- How many of us get to a place of needing to retrain our brain and Dr. Shannon’s 4 “R” process to self-navigate the process of creating a mindset for success
click here join the free Aestheticians Connect community.
Click here to learn more about Dr. Shannon Irvine and her work.
Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.
Now I know the term “bots” can be scary, so here with me on this episode of Spa Marketing Made Easy, is bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets and the course, Bots for Beauty, to dispel the myths and misconceptions.
In addition to setting the record straight on how bots can support your spa’s customer service, he’s giving us his top tips to ensure all our communication is authentic and on-brand for maximum connection and conversion.
Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.
That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.
As you listen to this episode, you’ll learn:
- The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
- How to create strong referral partnerships with other business owners in your community
- Critical do’s, don’ts, and best practices for ensuring you receive a high return on investment in your gift card marketing efforts
- How to tie gift card marketing into a diversified marketing strategy as you continue to grow
To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.
It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.
In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme.
From live-streaming or pre-recording, using Facebook or Instagram, or using video to educate versus sell, listen in to learn how to get started with leveraging the power of video marketing for your aesthetic business.
To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.
Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.!
In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect to hear and learn in upcoming episodes, and how the strategies and tactics shared will benefit your spa business and aesthetic expertise
Plus, you’ll get a glimpse into Daniela’s journey from solo aesthetician to spa director to the founder of Addo Aesthetics and how that journey has paved the way to the creation of the Spa Marketing Made Easy Podcast.
To see the show notes for this episode and all our future episodes, visit addoaesthetics.com/podcast, and click here to join our growing Aestheticians Connect community on Facebook where you can ask questions, get feedback and support, and connect with fellow aestheticians striving to build a thriving career they love.