Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives.
However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy.
Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out.
In this episode, we discuss:
- What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
- Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele
- The roles social media and your website play in your overall branding and the experience you create for your audience
- The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate
References Mentioned in Episode #344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing
- Download the Google Business Profile Checklist
- Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan here: https://grow.highlevelmarketing.com/ryan-files-addo-campaign
- Listen to Ryan’s other episodes on the podcast including Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing and Episode 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing
- Connect with Ryan on LinkedIn
- Follow High Level Marketing on Facebook
- Listen to Episode #279 – Using Hook Points to Drive Social Engagement and Results with Brendan Kane
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
If you’ve been listening to my podcast over the past year, you’ve probably heard me talk about the Freedom In Action Grant.
We launched this grant in partnership with the Liberté Foundation for Women in July of 2022.
Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.
We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024.
The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.
On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business.
Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.
In this episode, we discuss:
- Being a single mom and how this grant came at the perfect time for her business
- Juvy’s application process creating her winning video submission
- The authenticity people connected with regarding Juvy’s video
- Three main areas Juvy spent the grant money on
- Advice for future grant applicants
References Mentioned in Episode #343: Checking In with Freedom In Action Grant Winner Juvy Cabanilla
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
Collaboration over competition is a mantra you’ll hear me use often.
The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.
Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.
On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.
He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.
In this episode, we discuss:
- Three new feature updates Mangomint has launched
- Details about Mangomint acquiring The Salon Business
- The exciting opportunities two-way texting communication brings for clients
- How our two companies serve the spa industry as valuable resources
- Mangomint’s goal for marketing automation
- The benefits of segmented marketing
References Mentioned in Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang
- Listen to Daniel’s first SMME episode, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
- Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience
- Click here to watch a video demo of Mangomint or book a 1:1 demo call here
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
A wise friend once said to me “spa owners are in the confidence business.”
Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence.
This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients.
With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:
- A clientele base that knows, likes, and trusts you is already in place
- You are educating about home skincare regimens after every treatment
- Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa
My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.
Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years. Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A.
After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.
The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.
In this episode, we discuss:
- Some of the biggest challenges business owners face launching an ecom brand
- One differentiation that sets ecom businesses apart
- The blueprint Gamal developed after solving his own negative cash flow management
- Three main costs associated with starting an e-commerce brand
- The reason an e-commerce business would be a natural fit for spas
- The 3 most important steps you need to take to begin
References Mentioned in Episode #341: Learn All About Starting an Ecom Business from Gamal Codner
- Check out Gamal’s programs, Scaling Blueprint and Exit Blueprint, on his website
- Connect with Gamal on Instagram
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.
Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.
It’s not a very glamorous Spa CEO task.
But, it’s a necessary one that you can’t avoid forever.
My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.
Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.
He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa.
In this episode, we discuss:
- Ways to mitigate risk in your spa business
- Adding an insurance agent to your circle of business advisors
- The different types of carrier options
- An overview of various policies and coverage benefits
- Providing a safe spa environment for clients
References Mentioned in Episode #340: A Complete Spa Insurance Overview with Andy Zarkovich
- Download Andy’s Spa Insurance Overview document
- Visit Andy’s insurance website and learn more about his services
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.
That’s why I constantly call entrepreneurship a rollercoaster.
Navigating the ebbs and flow of business and life and trusting that the universe has your back is something my guest on today’s episode of the Spa Marketing Made Easy podcast is familiar with.
Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio.
She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.
Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.
In this episode, we discuss:
- Seizing the opportunities that are presented to us
- Accepting who you are meant to be
- Letting go of the ego in leadership
- The Hot Seats moment that changed everything for Elayne
- What Growth Factor Framework provides for Spa CEOs
- Understanding your happiness is the greatest success story
References Mentioned in Episode #339: Uncovering Your True Happiness with Elayne Mendoza
- Learn more about Elayne and Moonlyte Studio on her website
- Connect with Elayne and Moonlyte Studio on Instagram and Facebook
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.
I can tell you with certainty that Emage Medical® is the real deal.
This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.
On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish.
Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.
As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.
Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!
In this episode, we discuss:
- How alignment in company core values plays an important role in strategic partnerships
- Devices and solutions Emage Medical® offers
- An understanding of what types of spas or practices are a good fit for Emage Medical®
- The pros and cons of charging or not charging for imaging
- An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems
References Mentioned in Episode #338: Getting to Know Emage Medical® with CEO Cari Ray
- Check out the Emage Medical® website
- Follow Emage Medical® on Facebook
- Use discount code ADDO15 to purchase the Image Pro® Sunlite or the Image Pro® Versa
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
“Is this what the CEO of a seven figure company does?”
The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar.
A time tracker exercise is going to help you pinpoint where you’re most efficient.
It answers questions like…
- What time of day am I most efficient?
- When do I feel the most creative?
- What part of my day am I getting tasks accomplished?
If you want to build a life where your time is spent intentionally doing the work that leads you toward:
- Hitting your biggest goals (personally and professionally)
- Always having a full cup (i.e. – you feel rested, energized and happy)
- And allows you to cultivate balance between your business and/home life
Then this episode is for you.
In this week’s episode on the Spa Marketing Made Easy podcast, I’m giving you an inside look at how I manage my calendar to make sure I’m optimizing my time in the most efficient way possible.
In this episode, we discuss:
- My full calendar management process that allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home
- Time tracker exercise benefits to understand when you’re most productive
- Why context switching makes you more unproductive
- Understanding what the CEO of a seven figure company should really be spending their time on
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/337
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Episode Transcript
Do the following questions run through your mind?
When is the right time to buy a new device for my spa?
Which company should I buy from?
What types of questions do I need to ask during the shopping process?
If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions.
Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.
Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.
In this episode, we discuss:
- Logistical questions to ask when deciding what device(s) to bring into our practice
- Insights to consider when trying to align the right company with your business
- Michael’s strategy when it comes to working with customers
- Building a relationship with your rep
- Understanding how to put your personal touch when marketing your device
- Valuable pieces the device company can do for your collaborative partnership
References Mentioned in Episode #336: Top Questions to Ask When Shopping for Medical Devices with Michael Lustig
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
Do you make time for leadership development in your business?
My personal growth has been a constant priority of mine over the last few years to work on becoming the best leader possible.
One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.
In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students.
PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.
The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?
In this episode, I discuss:
- The Women’s Circle: what it is and our group’s experience
- The transformative experience felt and witnessed at the Spa CEO Intensive
- A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive
- Benefits of building strategic partnerships in business
- A special limited-time Sales Factor offer you can’t afford to miss
References Mentioned in Episode #335: Daniela’s Debrief: The Spa CEO Intensive Experience
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.
It requires sacrifice and devotion.
Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life.
My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.
Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience – and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.
Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you’re a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory.
In this episode, we discuss:
- The identity shift that can occur after becoming a mom
- How changes in season of life can shift your purpose
- Why it’s important to allow yourself to ask for help during the motherhood transition
- The importance and value of nurturing your partnerships
- What an “expectation hangover” is and the growth opportunity it can bring into your life
References Mentioned in Episode #334: Navigating the Transition into Motherhood with Christine Hassler
- Connect with Christine on Instagram
- Visit Christine’s website to learn more about her podcast and coaching offerings
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
How do we balance these two energies in business?
Can you be both feminine and masculine in a leadership role?
Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being.
The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).
The traditional structure and systems of your business exert a masculine influence.
The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell.
My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader.
Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.
In this episode, we discuss:
- Balancing masculine vs feminine energy
- Giving yourself time to tap into feminine slowness
- Understanding congruence within yourself
- Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy
- Priceless value of connecting with other like minded women
References Mentioned in Episode #333: Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch
- Visit Alexa’s website to learn more about her work
- Follow Alexa on Instagram
- Listen to Alexa’s podcast ‘That Sex Chick’
- Join Alexa’s Facebook group ‘Sex & Love Co. Community’
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript