Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.
List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms.
My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel.
Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.
Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts.
In this episode, we discuss:
- Email strategies spa owners can implement to generate more revenue
- How often you should scrub your email list
- Ways to re-engage subscribers on your list
- The process of segmentation and targeting categories of services or products
- Buying triggers and how to move a prospect to a customer
References Mentioned in Episode #318: Generating Revenue through Email Marketing with Destinee Berman
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.
Reclaiming that power helps women turn negative self-talk into empowering thoughts.
Are you ready to unlock yours?
In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women.
Regena has authored four popular books, including her newest New York Times Bestseller, Pussy: A Reclamation, and has been featured widely as a leading expert in modern feminism.
This episode is not limited to only women looking to dive deeper into connecting with their own energy and body. If you want to understand a loved one better or listen to practices you can teach your children, this episode is for you.
In this episode, we discuss:
- The action of “sistering” and importance of being received by other women
- Regena’s concept of Sister Goddess Activism
- Why women struggle with self-doubt
- A powerful exercise to connect with other women
- The journey of connecting with your divinity
References Mentioned in Episode #317: Exploring your Feminine Power with Regena Thomashauer
- Purchase a copy of Regena’s New York Times Bestseller, Pussy: A Reclamation
- Connect with Regena on Instagram and Facebook
- Check out Regena’s work on her website
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
Your brand is not your logo or your color palette.
Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.
It’s your message. It’s your reputation. It’s the words you want people to use to describe who you are.
You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand.
My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.
Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health.
She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.
In this episode, we discuss:
- Owning who you are and tying that into your brand
- The overarching message for Allison’s work
- Defining the personal boundary of what’s appropriate to share
- Importance of self-talk and the impact it has on your business and life
References Mentioned in Episode #316: Own Your Story with Allison Walsh
- Connect with Allison on Instagram and LinkedIn
- Join Allison’s The She Believed She Could Community Facebook group
- Check out Allison’s work on her website
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript
A big hurdle to overcome in business is intimidation from your numbers.
Your money is simply a tool.
A tool that should be used as a guide for making positive financial decisions for your business.
Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions.
In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business.
Yes, weekly because it’s important to stay on top of your numbers at all times.
I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money.
In this episode, we discuss:
- My weekly financial system
- The reason I manage cash flow in a percentage system
- How to develop a healthy money mindset
- Tips to reach your money goals faster
- Why you need a membership tracker
References Mentioned in Episode #315: A look inside my weekly financial system
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
Episode Transcript
Boundary is a word often tiptoed around because to set them properly, you need to step outside of your comfort zone.
And that’s a hard place to be in life or business.
In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones.
And you need to look inward to figure out what you DO want.
I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast.
Christine left her job at Harvard University in September 2018 to move to Miami, FL to open her own business – Freelance N’ Freedom.
Today she helps female virtual assistants leave their 9 to 5 jobs and start their own businesses, which is truly exciting and satisfying work. She also serves as a business and mindset coach in a couple of group coaching programs, as well as with her own clients. In January of 2020, she founded a women’s entrepreneur group in Seville, Spain called Femprendedoras.
In this episode, we discuss:
- Mindset and how it’s a choice we all get to make each day
- Christine’s 5 steps to establishing clear and direct boundaries
- The power of affirmations and finding your avenue that helps you stay accountable with your boundaries
- Importance of self-love and making yourself a priority
References Mentioned in Episode #314: How to Establish and Communicate Healthy Boundaries with Christine Seibold
- Learn more about Christine and her work on her website
- Download Christine’s Tips on How to Set Loving Boundaries in Life and Business.
- Connect with Christine on Instagram and Facebook
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
When retail numbers go up, so do service sales.
Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.
An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a conversation where you dig deep with your client to figure out the best course of action for them to achieve their skincare goals.
I like to say – speak to your client about retail how you would speak to your BFF or your mom.
The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back.
In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail – why it’s important, how you should track it, and ways to get your team on board with selling.
In this episode, we discuss:
- The recommended number of skincare lines for your spa
- Metrics to use to track retail sales
- Three reasons why estheticians may be hesitant to sell retail
- Importance of 1-on-1 coaching with your team around retail
References Mentioned in Episode #313: Why Retail Matters in Spa
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency.
And a little bit of grit plus recognizing that striving for perfectionism will always leave you unsatisfied because it’s impossible to achieve.
Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top.
The first step to becoming a Spa CEO is believing your success is inevitable – no matter what ups and downs you’re faced with along the way.
My guest on this week’s episode is no stranger to resiliency.
Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of overcoming multiple adversities, which include being orphaned at a young age, surviving an abusive marriage, and extensive loss.
These experiences coupled with her journey to becoming a leader in her field and a voice for immigrant women & women of color contribute to her powerful message of resilience & grit to have found several institutes, including the Global GRIT Institute, wellness education platform for optimizing emotional wellbeing for entrepreneurs, and Co-Founder of Dharma Coaching Institute and organization helping train thousands to be the highest versions of themselves.
Dr. Neeta’s book That Sucked. Now What? How to embrace the joy in chaos and find magic in the mess, is due out this month.
In this episode, we discuss:
- Life experiences facing adversity and shared insights on ways to overcome hard times
- Neeta’s four-part framework called The Bounce Factor and how it relates to entrepreneurship
- The theme of resiliency throughout Neeta’s life and entrepreneurial experiences
- Connecting the dots between emotional and mental health in life and business
References Mentioned in Episode #312: Finding “Magic in the Mess” and Embracing Resiliency with Neeta Bhushan
- Pre-order Neeta’s book That Sucked. Now What? at https://neetabhushan.com/pre-order/
- Connect with Neeta on Instagram and Facebook
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.
Not only do you need to get serious – you need to take action.
You are the one in control of setting your goals and commitments based on the life you want to live.
After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals.
In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance for you in this season of life, plus advice on how to assess your current pricing structure and services profitability.
In this episode, we discuss:
- Getting clear about your vision for your company and your entrepreneurial path
- Defining the really important things in 2022 that you didn’t have time to dedicate your focus on
- Understanding your season of life and how that affects your work schedule
- Planning questions to ask yourself to map out your spa’s pricing and services
References Mentioned in Episode #311: Blocking off time to reach your financial goals – Part 2 – 2023 Annual Planning
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”
I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.
Money doesn’t define your worth – it’s a tool that is used to measure the health of your business and it guides you to make smart, database decisions.
As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money.
That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone goals for weekly, monthly, and annually financial goals.
In this episode, we discuss:
- The percentage breakdown I recommend for organizing your weekly revenue
- Planning questions to ask yourself to map out what you need to make to build the life that you (and your family) want to live
- How to divide an annual revenue goal into monthly, weekly, and daily micro goals based on the number of providers in your spa
- One strategy to implement in your spa to prioritize employee engagement and to help them feel a sense of accomplishment and worth
References Mentioned in Episode #310: Setting Smart Financial Goals – Part 1 – 2023 Annual Planning
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?
Facebook AKA the new “digital word-of-mouth” platform.
We live in a world where the moment an experience ends, we want to tell others about it – both the good and the bad.
This is why you’ll often hear me talk about how in order to attract new clients, you need to meet them where they are online. That place is inside Facebook groups.
In this episode of Spa Marketing Made Easy, Maria Ramos, known to her 76,000 Facebook group members as “The Money Making Esthetician,” joins me to share how she gained 250+ new leads by implementing a Facebook groups marketing strategy she heard right here on our podcast.
Before we dive in, I want to preface that today’s episode is not about building your own Facebook group from scratch (which could be a good strategy depending on your business), but rather how you can leverage established active Facebook groups in your area.
In this episode, we discuss:
- Results Maria experienced after implementing this Facebook group strategy
- Importance for new providers to get hands-on experience during the onboarding process
- The use of a Google Form to capture lead information and segmenting those leads by area of interest
- Focusing on providing a quality experience for every client, especially when it’s for new providers’ practice
References Mentioned in Episode #309: Capturing 250+ New Client Leads through Facebook Groups with Maria Ramos
- Learn more about Maria’s work via her website https://www.themoneymakingesti.com/
- Join Maria inside The Money Making Esthetician Facebook group
- Connect with Maria on Instagram and TikTok
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community
Episode Transcript
There’s no surprise that females in leadership positions try to suppress their feminine energy.
Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of business.
As beauty industry leaders, it’s our duty to take back our power and lead with feminine energy. When we embrace our femininity, we become more direct, strong, intuitive, passionate, creative, and loving leaders.
(I don’t want to discourage those that are not females from listening to this episode. Rather, I encourage you to hear how you can help women feel more empowered to embrace their feminism in their work.)
In this episode of Spa Marketing Made Easy, Angela Jia Kim, founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, joins me.
Angela has been called “the unexpected beauty virtuoso” by MindBodyGreen after creating an award-winning skincare in her kitchen, becoming an accidental entrepreneur, and building a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance.
She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. A highly recognized skin and self-care expert, her skincare and spas in New York City have been chosen as “Best of New York” and featured in top publications such as The New York Times, Vogue, Elle, People, Allure, Well+Good, and more.
In this episode, we discuss:
- Personal experiences of navigating burnout and feelings of overwhelm early on in our entrepreneurial journeys
- Mindset and energy practices shifts to help shift us into embracing our feminine energy in leadership
- An overview of the Savor Beauty skincare regimen inspired by Korean beauty and self-love rituals
- The Savor Beauty Self-Care Planner practices that take less than 30 minutes and help start each day with intention
- A key role in business growth is building personal relationships with customers and making them feel valued
References Mentioned in Episode #308: Embracing your feminine energy with Angela Jia Kim of Savor Beauty
- Learn more about Angela’s work via her website at http://www.angelajiakim.com/
- Check out the Savor Beauty skincare line at https://www.savorbeauty.com/
- Get her Savor Beauty Self-Care Planner at https://savorbeautyplanner.com/
- Buy her book Radical Radiance: 12 Weeks of Self-Love Rituals at https://www.radicalradiance.com/
- Connect with Angela on Instagram or Savor Beauty on Instagram
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript
Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…
It actually doesn’t “flow” at all.
That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.
These frameworks were built around a man’s natural timeclock and rhythm and were then translated into a weekly work schedule during the industrial revolution, which has now become a societal norm even though it doesn’t truly work as an ideal time management structure for the majority of society or the population.
For women, understanding our cycle is not only a foundational element of understanding our innate feminine energy, but when viewing our cycles through the lens of business and work, it becomes a powerful code for unlocking your best life/work balance, structure, and schedule.
Sounds kind of dreamy, right?
That’s because it is!
In this episode of Spa Marketing Made Easy, I’m chatting with Renae Fieck, mom of three, occupational therapist, and the founder of Cycle Advantage and host of the Cycle Advantage Podcast about optimizing your business and life according to your cycle so you can gain leverage as a CEO, balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time.
( And if you’re reading, but thinking, “well, I don’t have a menstrual cycle…,” have no fear, I know this is still going to be an insightful and inspiring episode for you, too and we address how taking advantage of your cycle can work as a non-menstruating person. )
I can safely say that nearly every Spa CEO that comes through my programs would self-identify as a high-achiever, but the way to achieve more isn’t through grit, hustle, and blood/sweat/tears, it’s through understanding the seasons and cycles of when those things are beneficial, how we can use them to our advantage, and when we can lean into a different, but natural way of aligning our energy to achieve.
In this episode, we discuss:
- How embracing our cycle and what’s actually happening with our cycle changes the way we show up in life, within business, and as a leader
- Some of our personal experiences in finding and tuning into our feminine energy and how big of a role our cycle plays in all facets of our lives as feminine beings
- The ways we can create microshifts in the ebbs and flows of our workflow so we can better align with our natural energetic cycle
- The four key phases of your cycle and how they manifest in the ways we might feel and show up
- Insights into how we can tune into our natural cycle even if you’re not menstruating and how to help your body to adjust and align to a natural rhythm
References Mentioned in Episode #307: Taking Advantage of Your Cycle for Aligned Achievement with Renae Fieck
- Learn more about Renae’s work via her website at https://renaefieck.com
- Connect with Renae on Instagram and Facebook
- Get Renae’s free resource on Cycle Syncing Your Business here
- Learn more about Renae’s Cycle Advantage 101 Challenge
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Episode Transcript