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Catch the Latest Episode of Spa Marketing Made Easy

As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.

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EP 306: A Positive Mindset is Your Greatest Weapon

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? 

 

Well, that all lies in the power of a positive mindset. 

 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made Easy, I wanted to dive deeper into this practice of building up and strengthening your positive mindset so you can not just survive the rollercoaster ride of entrepreneur and Spa CEO life, but actually enjoy it. 

 

( Because let’s face it, you did not start your own business to build another “job” for yourself – your dream, vision and mission are bigger than that, and it’s going to take a positive mindset to see it through. )

 

Tune in to Episode 306 as I share my top 5 go-to ways to break your brain out of the mold of its typical thought pattern to pave the way for more positive thinking that begets gratitude, and naturally, better outcomes – because a grateful attitude sees the opportunities and lessons in all circumstances. 

 

In this episode, I discuss: 

 

  • Why I’ve worked diligently to train my brain to see the positive in all situations 
  • Identifying what “positivity” means, and doesn’t mean, in the context of mindset so that we’re acknowledging the light and shadow sides of this work
  • Signs that you need to do some mindset work to reframe how you’re viewing life and business, and thus, how you’re responding to them
  • 5 tangible things you can start doing today to train your brain for positivity

 

References Mentioned in Episode #306: A Positive Mindset is Your Greatest Weapon 

 

 

Episode Transcript

 



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EP 305: Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit

Whenever I embark on a conversation about money mindset I always get that one Snoop Dogg lyric stuck in my head…

 

“Got my mind on my money and money on my mind…”

 

I can’t be the only one! 

 

In any case, my hope is that if you’ve been a long-time listener of the Spa Marketing Made Easy podcast, money talk no longer makes you cringe, but rather, lean in. 

 

We’re no strangers to money talk over here (on the pod and inside my programs), and it’s because: 

 

1- Money is not evil, it is energy. And as you’ll hear in this episode, it can be the root of opportunity. 

 

2 – Money is the lifeblood of business. Simple as that, if we’re not making money, we’ve got a very expensive hobby. 

 

3 – Money management, or lack thereof, is the reason why 82% of businesses fail…I am determined to make sure you are not part of that percentage and it starts with getting intimate with the topic of money and your specific numbers. 

 

Now, if you’re a new listener, welcome!   

 

In this episode, I have a treat for you because getting comfortable with the topic of money is the first step toward achieving your version of financial freedom and success (whatever that means to you). 

 

In this episode, I’m joined by Melissa Houston, CPA, CGA and the founder of She Means Profit, a business consulting firm dedicated to helping business owners have the proper financial and business strategies in place to create more profit in their businesses. 

 

As a columnist at Forbes and other top-tier media publications, Melissa provides advice on business and personal finance to entrepreneurs, and she’s also the author of Cash Confident, which will print at the start of summer in 2023. 

 

Melissa is a wealth of knowledge (yes, pun intended), and whether you’re no stranger to working on money mindset, or you’re just starting to dip your toe into the water, her insights around money mindset, stories, and focusing on profit are going to serve you well.

 

In this episode, we discuss: 

 

  •  Why emotion is often entangled with our thoughts, stories, and beliefs around money and how we can begin untangling the mess
  • The distinction between revenue and profit, not only from a financial perspective but a growth perspective 
  • Questions to ask yourself to get to the root of your money mindset and Melissa’s top tips for shifting your thoughts and beliefs around money so that they’re serving you instead of hindering you
  • The big-picture view of Melissa’s 5 Steps of her Cash Confident Framework

References Mentioned in Episode #305: Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit

 

 

Episode Transcript 

 

 



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EP 304: The Questions to Ask Before Planning Your Year

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! 

 

However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.

 

If we want to set goals that actually make us feel accomplished and aligned, are a joyful process to achieve, and get met and surpassed in the realistic timeframe we aim for, we have to be intentional with WHY we’re setting those goals in the first place. 

 

That’s why in this episode of Spa Marketing Made Easy, we’re covering the questions I ask before setting any “New Year’s” goals or devising any annual plans to make sure that they not only happen, but they feel good to work toward all year long and beyond.

 

In this episode, you’ll hear: 

 

  •  The five key questions I ask myself before doing any goal-setting, planning or creating financial benchmarks 
  • A perspective shift around why we set goals and the intentions behind them
  • How to align your life aspirations with your business goals so that the flow together and feed each other in a way that feels good on a soul-level
  • Why it’s critical to do this work first before we dig into annual planning and why it’s beneficial that we start this process now 

References Mentioned in Episode #304: The Questions to Ask Before Planning Your Year 

 

 

Episode Transcript

 



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EP 303: Harnessing Viral Trends for Your Business with Brendan Kane

What does it actually mean to “go viral?” 

 

Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile. 

 

As a brick-and-mortar spa owner, you may be thinking, “does attempting virality matter if I’m trying to cater to the people in your local area?” 

 

On this episode of Spa Marketing Made Easy, I’m chatting with a return guest on the podcast, Brendan Kane, on the art and science of crafting content with virality in mind using the insights he and his team have studied and compiled through his Viral Trends project.

 

If you didn’t listen to our first episode with Brendan (Episode #279, be sure to give it a listen!), here is the short and sweet synopsis of his prolific body of work…

 

Brendan is the author of the international best-selling books, ​”One Million Followers”​ and “Hook Point: How To Stand Out In A 3 Second World​.” 

 

As the founder and CEO of the Hook Point agency, Brendan and his team have generated 60 billion views and 100+ million followers for the content they have worked on and now, through his Viral Trends Project, he and his team provide real-time analysis of the world’s most viral content pieces and trends and share their data-driven ideation process that lets content creators, brand builders and business owners leverage these strategies for your own content. 

 

If you’ve ever seen a piece of content and not been able to put your finger on why it was so alluring and compelling, but immediately pulled you in like a magnet (and I think we all have!), this is a can’t-miss episode! 

 

In this episode, we discuss: 

 

  •  What it actually means to “go viral” and where viral content stems from
  • The two key facets behind every viral piece of content that need to be mastered if you want to generate views and velocity with your content  
  • Shifting your perspective behind content creation from one-to-one to one-to-many
  • Specific implications of creating viral content as a small business owner and brick-and-mortar spa owner
  • All the varying factors of “viral” content that Brendan and his team assess through their Viral Trends Project to determine what plays the most important role in vitality 

References Mentioned in Episode #303: Harnessing Viral Trends for Your Business with Brendan Kane

 

 

Episode Transcript

 



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EP 302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

 

It’s in the tech. 

 

It’s no secret that I’m a fan of utilizing software alongside your systems in your spa and there’s no shortage of software options for every facet of business on the market, but when it comes to the question of “what’s the best spa scheduling software out there?” 

 

Well, that’s a loaded question because although it’s one my team and I get time and time again, there’s no “best” option out there. 

 

Why? 

 

Because just like a killer outfit, very rarely, if ever is there a business software or tool that is one-size-fits-all. 

 

That’s why I set out to do a series of interviews here on the Spa Marketing Made Easy podcast with the founders of various spa scheduling software companies so you can make the best informed decision on the best scheduling software for your spa business. 

 

And joining me for the latest interview in the series is, Daniel Lang, Co-Founder and CEO of Mangomint, a company with a mission to make salon and spa software invisible. 

 

Yep, you read that correctly, and they achieve that in a number of really cool ways and features that you’ll hear all about when you tune into this episode where Daniel dives into how Mangomint differentiates itself as a spa scheduling software and what would make it a good fit for increasing your spa’s efficiency. 

 

In this episode, we discuss: 

 

  • What makes Mangomint different from other spa and salon scheduling services and softwares 
  • Mangomint’s approach to crafting their features and what considerations they made in crafting some of their unique features and how they benefit you as a Spa CEO
  • What kind of spa and level of business Mangomint typically works best for
  • Daniel’s insights as to how Mangomint’s integrations and various features can grow with a spa as they expand and scale 

References Mentioned in Episode #302: Increasing your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang

 

 

Episode Transcript

 



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EP 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. 

 

And if you’re thinking, “what the heck is SEO?” don’t fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner. 

 

Joining me for this episode of Spa Marketing Made Easy is my guest Ryan Files, the Vice President of Sales with High Level Marketing, a full-service digital marketing company that has some really unique processes and tools particularly around SEO. 

 

With over ten years of experience and holding six separate Google certifications, including Analytics, Display Advertising, and SEO, Ryan is especially focused on the healthcare and aesthetics industries providing business development and digital marketing solutions for his clients, which includes individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as Rohrer Aesthetics, BTL, The Salt Facial, and PDO Max. 

 

While SEO is like many other marketing channels in that the strategies shift along with the evolution of the internet, or in this case specifically, search engines, SEO is truly a time-tested area of marketing where many of the foundational principles have remained the same since the dawn of digital marketing. 

 

Like Ryan says in this interview, “SEO works like a snowball down a hill —it builds upon itself, the larger it gets, the faster it goes, and the more impactful the results will be.”

 

When it comes to investing your time and energy into specific marketing strategies, SEO isn’t one you want to sleep on because the sooner you get started, and the more you remain consistent, the more sustainable (and passive) your results will become. 

 

In this episode, you’ll learn:

 

  •  What SEO is and why as spa owners you should care a lot about this specific spoke of the digital marketing flywheel
  • The three key types of SEO that Ryan groups within this area of marketing into to provide focus to your efforts whether you’re just beginning your SEO journey or looking to beef it up
  • How long you can expect to see results after putting in dedicated effort to your spa’s SEO strategy 
  • How SEO works as you put in effort over time and how using paid Google ads can impact your timeline, plus Ryan’s suggestions on how to allocate your time and monetary resources to dedicate to SEO based on where you are in business 
  • How Google Maps and Reviews play into your rankings as a local brick and mortar business, and some insightful stats to help mitigate unsavory or phony reviews 

References Mentioned in Episode #301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing

 

 

Episode Transcript

     


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    EP 300: How to Ensure Your Team Knows Your Top Priorities

    “No one will ever care about my business as much as I do.” 

     

    “Doesn’t my team know that when they help us grow, we ALL win?”

     

    “I feel like I try to create a great work environment, but the people on my team don’t seem motivated.”

     

    Ever uttered or thought something along those lines before? 

     

    If you have, you’re not alone, and I’m no mind reader –  these are sentiments I hear from the spa owners inside the Spa Marketing Made Easy community and in my Growth Factor Framework program all the time.

     

    And while it is true that as the Spa CEO, you will always be the one most invested in seeing your business grow and succeed, there are countless (future) team members out there who will see and love your vision, and be excited to help you take it forward. 

     

    So, how do you ensure that when you’ve hired the right people they follow the trajectory that aligns with your vision, values, and goals?

     

    In this episode of Spa Marketing Made Easy, we’re going to shift our perspective over from “I’m struggling to build a team that believes in making this business thrive as wholeheartedly as I do” to “here are our clear and defined priorities, so that we’re all on the same page and working toward our greater growth goals together.” 

     

    Sound enticing? 

     

    I know it does because this practice of systemizing your priorities is what allows you and your team to come together to achieve “dream team” status.

     

    And that’s a beautiful place to be. 

     

    In this episode, I discuss:

     

    • The critical reason why you need to get all your company’s and team’s to-do out of your brain, off of paper, and into a legitimate project management system 
    • What you should really be focusing your time on as the Spa CEO 
    • My do-not-skip exercise to understand where you’re spending your time and efforts and where to begin in reallocating them 
    • How to set up your project management system so that your team can succeed with becoming aligned with your priorities 

     

    References Mentioned in Episode #300: How to Ensure Your Team Knows Your Top Priorities

     

     

     Episode Transcript

     



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    EP 299: How To Be Loving with Danielle LaPorte

    While there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s that as an entrepreneur, personal development is the most important element of becoming a strong leader for your company. 

     

    In this episode of Spa Marketing Made Easy, we’re turning toward the inner layers of our minds and hearts to delve deeper into how to be loving and what it means to be a heart-centered leader. 

     

    And here to share her wisdom is Danielle LaPorte, a prolific writer, creator, and entrepreneur who has built a wildly successful brand and business that aligns with how Danielle wants to show up in the world with her light, gifts, and spirit. 

     

    Yes, this episode definitely gravitates away from more of the tactical and tangible elements of business, and more into the sinewy and visceral elements of entrepreneurship. 

     

    And in case you’re not familiar with Danielle’s background, she’s a member of Oprah’s SuperSoul 100—a group who, in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.” And she’s also the former director of a future studies think tank in Washington, DC, where she managed a team creating global scenarios. 

     

    Danielle is also the author of The Fire Starter Sessions, The Desire Map, White Hot Truth, and producer of dozens of meditation kits and online programs for spiritual support. 

     

    These days she speaks, writes and creates around the topic of the intelligence of the heart, and in her most recent book, “How To Be Loving… when your heart is breaking open and the world is waking up,” she shares a nuanced perspective on the life changing power of Self Compassion, shadow work, and being more receptive to Higher Guidance. 

     

    Consider it a guide on how to use the genius of your heart to create conditions for healing, and consider this episode the prologue for the heart-centered Spa CEO. 

     

    Tune in as we discuss: 

     

    •  How to see the story behind the story and begin looking and noticing yourself and those around you with compassion
    • What the heart is wired for and how we can lean into and open ourselves up to Self Compassion, shadow work and being more receptive to Higher Guidance
    • Understanding the seasonal shifts between growth and pausing and how they are in service to one another, especially as an entrepreneur
    • How to release from goals and set your sights on the bigger vision using your heart as a compass 

    References Mentioned in Episode #299: How To Be Loving with Danielle LaPorte 

     

     

    Episode Transcript

       


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      EP 298: Finding Your Spa CEO Strengths with Mechelle Barras

      Strong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power. 

       

      That’s why truly assessing your strengths are going to help you become the best version of yourself and leader for your team. 

       

      I’m not talking about your intuitive hunch about what your strengths are, but taking a guided and proven approach to understanding your unique strengths, especially in the scope of business building and work dynamics. 


      Here to discuss this topic with me is Coach Meesh aka Mechelle Barras, an executive coach, certified StrengthsFinder coach, Spa CEO of Pure Image Laser and Spa, and coach inside our Growth Factor Framework program. 

       

      Through her various roles and talents, Mechelle’s core purpose (and top strengths) help her to empower women and teams to develop their strengths to live, work, and play on purpose in a variety of ways.

       

      As someone who has worked with Mechelle as her coach, and in turn, experienced her coaching, she is a true master at being able to capture your attention and transform that into motivation!

       

      Tune in and learn how completing the StrengthsFinder assessment can help you develop into the entrepreneur you’re naturally poised to be and how Mechelle advises you use the knowledge of your strengths as a Spa CEO. 

       

      In this episode, we discuss: 

       

      •  What the StrengthsFinder assessment evaluates and how to navigate your top strengths findings 
      • How your strengths factor into knowing your leadership style, employee relationships, and overall team dynamic 
      • Why it’s critical to get comfortable with your team being better than you and using your knowledge of your strengths to hire out your weaknesses
      • Knowing where to put your intention and discovering where do I explore more and learn more about your unique strengths

      References Mentioned in Episode #298: Finding Your Spa CEO Strengths with Mechelle Barras

       

       

      Episode Transcript 

       



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      EP 297: Prepping Your Successful Black Friday Promotions

      If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

       

      And you know what else that means, right?

       

      It means that the biggest spa sales weekend is right around the corner! 

       

      That’s right, it’s not too early to be thinking about Black Friday/Cyber Monday – in fact, the slower season of summer is really the optimal time period to plan and prep (think Christmas in July), but even if you’ve yet to give the holidays any thought, you’re right on time. 

       

      Whether you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you! 

       

      From the famous “Buy $100, Give $100” promotion to the “Retail Reversal” promo, you’re going to get a step-by-step offer walkthrough, plus my top tips on positioning and marketing your offer so you can jump into the holiday season with a splash (and a very nice infusion of cash). 

       

      P.S. – Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.

       

      In this episode, I discuss: 

       

      • Why the time to prep your Black Friday promotions is NOW
      • The famous “Buy $100, Give $100” promotion that’s a hit around the holidays 
      • An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales
      • And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer 
         

      References Mentioned in Episode #297: Prepping Your Successful Black Friday Promotions

       

       

      Episode Transcript

       

         

       



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      EP 296: Understanding What You Can Afford in Your Spa

      Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

       

      Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that freedom, especially over the financials, can come a lot of stress from not understanding the bigger money picture of your business. 

       

      From how much you should pay yourself to how much you can realistically pay your team (and how much money is needed to continue growing that team sustainably), how are you supposed to know how those numbers should shake out?

       

      That’s exactly why in this week’s episode of Spa Marketing Made Easy, I’m sharing a simple breakdown of how to assess and allocate the money you have coming in and going out so that your spa can not just survive now, but thrive in the long-term to meet your bigger dreams and vision.

       

      In order to truly own the role of Spa CEO, you have to not only intimately know your numbers, but also understand the flux and flow of your finances so you can always keep your finger on the pulse of your business’ lifeblood. 

       

      (Yes, we’re in this to help our clients feel their most beautiful, confident and radiant, but let’s not shy away from the fact that you and your team deserve to get paid well for that work and see the financial fruits of your labor.)

       

      Business is about profit, so let’s talk money, honey and get your numbers in gear to help you build a life and business that you love. 

       

      In this episode, you’ll learn:

       

      •  How to make financial decisions through the lens of understanding what our businesses can currently afford  
      • Why I use the Profit First method and the specific breakdown I recommend for spas to follow
      • What factors you need to consider when it comes to your personal and lifestyle goals and how they impact the financial choices you make in your business
      • How getting a strong grasp of your spa’s financials allows you to understand what you can afford in the now and future cast that into meeting your bigger future vision

      References Mentioned in Episode #296: Understanding What You Can Afford in Your Spa

       

       

      Episode Transcript

       



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      EP 295: Understanding your Human Design as an Entrepreneur with Victoria Fenton

       

      There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you are, and it’s called Human Design. 

       

      Here to help shed light on this way of thinking, being, and working, especially as a spa owner and entrepreneur is my guest, Victoria Fenton. 

       

      Victoria is a Functional and Performance Medicine Consultant, Human Design and Gene Keys expert and Transformational Master Coach. 

       

      She has been in the world of personal development and healthcare for almost 20 years, training with some of the worlds’ most exceptional doctors and greatest spiritual teachers and in her work through her company Unveil Human Design,Victoria bridges the worlds of science and spirituality, offering truly holistic support for individuals to heal from suffering.

       

      Whether you consider yourself more of the “woo” type, or you’re more of the straightlaced science nerd, this is a topic that crosses both boundaries in bringing you closer to who you were born to be, and I just know you’re going to walk away feeling curious to know more about your innate Human Design. 

       

      In this episode, we discuss:

       

      •  What Human Design is and what makes it different than other personality type assessments, plus, the data points it uses to gather and comprise your chart 
      • Victoria explains the 4.5 key types of Human Designs and what they mean in terms of your aura and how it feels to you, and makes you appear to the outward world 
      • How to use your understanding of your Human Design in decision-making and how to best use your energy to flow, especially as an entrepreneur
      • Where you can utilize Human Design to enhance your spa’s team-building efforts, systems and operations, work environment, and team communication  

      References Mentioned in Episode #295: Understanding your Human Design as an Entrepreneur with Victoria Fenton

       

       

      Episode Transcript

       



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