Catch the Latest Episode of Spa Marketing Made Easy

Leadership is a learned skill. 

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

This role shifts your focus and adds more responsibility outside of the client experience in the treatment room. 

My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.

On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice with ease.

In this episode, I discuss: 

• Boundaries around time
• Pricing your services and products appropriately
• Clear communication with your staff
• A systematized hiring and onboarding process
• Tracking the metrics that matter
• Crafting a holistic digital marketing strategy
• Building a business community

References Mentioned in Episode #332: 7 Steps to Build a 7 Figure Practice with Ease

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

All of us have something from our life experiences that makes us brace. 

That’s what makes us human.

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.

Stefanos Sifandos is no stranger to doing the work – specifically the power of breathwork. 

Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is 

passionate about leading people closer to their highest potential and to each other.

For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy. 

From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self. 

In this episode, we discuss: 

• The art of breathwork and techniques that impact us physiologically 
• How and why unresolved trauma come to us with greater awareness during breathwork
• The meaning of associative symbols and precursors of our trauma
• Association between the intensity of our trauma and the imprint it leaves on our lives
• How breathwork can help you close the loops of your trauma
• The relationship between entrepreneurship and personal development 

References Mentioned in Episode #331: The Power of Breathwork with Stefanos Sifandos

• Visit Stefano’s website to learn more about his program
• Connect with Stefano on Instagram, YouTube, and TikTok

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online. 

I don’t discredit its value, but there’s one step people take before they land on your home page.

Google Business Profile is your business’s first impression.

It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.

Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.

Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors. 

In this episode, we discuss: 

• What is Google Business Profile and how to register your business
• Strengthening your profile with a review system for clients
• Why you need to solicit reviews on Google instead of within your booking software
• The value in responding to every review 
• Tips for selecting your primary category
• Three main categories to focus on if you’re trying to impact your local search engine

References Mentioned in Episode #330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing

• Download the Google Business Profile Checklist
• Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan: https://meetings.hubspot.com/rfiles/addoaesthetics 
• Listen to Ryan’s first time on the podcast – Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing
• Connect with Ryan on LinkedIn
• Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

We talk to ourselves all the time. 

Most of the time without even realizing it. 

Inner dialogue is a way to process events that happen in our lives. The relationship that never stops growing is the one you have with your inner self.

It’s an incredibly powerful journey to learn your own language. 

Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud. 

Coined as “Queen of Saying it Loud,” Vasavi Kumar has made it her life’s purpose to understand how her mind works after being diagnosed with bipolar at age 19. 

Her mission is to share everything – the good, bad, and ugly – in order to normalize being human. 

Tune in as we talk about the importance of reconnecting with your inner self as humans and as entrepreneurs. 

In this episode, we discuss: 

• Becoming a source of power for yourself
  
• How we don’t need to over explain our desires in life or in business
• Learning to slow our minds to understand awareness vs. thoughts
• The power in exercising visualization for our dream life
• Removing negative self-talk from our language

References Mentioned in Episode #329: Reconnecting with Your Inner Voices with Vasavi Kumar

• Pre-order Vasavi’s book with bonuses “SAY IT OUT LOUD”
• Connect with Vasavi on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

Selena is no stranger to the Spa Marketing Made Easy podcast family. Returning for a second time, she is a master connector and relationship builder.

She is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. 

Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

In this episode, we discuss: 

• How Selena got started in her line of work
• What is a rich relationship and how can we attract them?
• How can we add value to the people we care about?
• The strategy behind building successful partnerships 
• Story ideas to publicize your spa in the media

References Mentioned in Episode #328: How to Build Rich Relationships with Selena Soo

•  Download the Impacting Million’s free calendar of 12 Months of Story Ideas to Win Over the Media
• Connect with Selena on Instagram
• Listen to Selena’s first episode on the SMME Podcast – Episode 127: ‘Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo’

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

(Take a second to reflect and think about your answers to these questions). 

These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events.

On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions! 

A great practice is to put yourself in your client’s shoes and decide “what would make you feel most pampered and loved by a business?”

Tune in now to snag some ideas for the upcoming holiday!

In this episode, we discuss: 

• One Mother’s Day package idea
• The top planning questions when building your Mother’s Day promotions
• 3 reasons to create a Mother’s Day custom self-care package
• One benefit Spa CEOs can give back to the community
• 3 ways to market your mini event on IG 

References Mentioned in Episode #327: Planning Ideas for Mother’s Day Promotions

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body.

His goal is always to meet trainees where they are at and allow them to leave with a deeper understanding of aesthetic topics, as well as a greater confidence in their abilities. 

When focusing on safety and improving patient outcomes, Dr. Durkin teaches training participants to seek success rather than avoid failure.

In this episode, we discuss: 

• Dr. Durkin’s practice, Ocean Drive Plastic Surgery
• The solutions MedSpa Network provides for the medical aesthetics industry
• Two vergences happening in the plastics industry
• The shift in patient relationships with medical professionals and how his practice emphasizes relationship building 
• Advice for hiring support staff and importance of building a team

References Mentioned in Episode #326: How Dr. Alan Durkin’s Educational Training Program is Advancing the MedSpa Industry

• Connect on Instagram with Ocean Drive Plastics Surgery, Ocean Drive Dermatology, Ocean Drive MedSpa, and Ocean Drive Brows
• Learn more about the MedSpa Network and connect on Instagram and LinkedIn
• Connect on LinkedIn with Dr. Durkin and Dr. Chim

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support the mission or cause. 

Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete. 

If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings. 

The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience. 

My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.

Maya Elious, who says her mission is  to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches. 

In this episode, we discuss: 

• Importance of defining your niche for business expansion
• Building a personal brand as a spa owner
• The role your mindset plays in entrepreneurship
• How to combat negative thoughts and the comparison game in business
• Mastering language that speaks to the client’s pain and the desires
• The stages of marketing your business

References Mentioned in Episode #325: Master Your Brand Messaging with Maya Elious

• Visit Maya’s personal website
• Connect with Maya on Instagram and Facebook
• Learn more about Built to Impact 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

My guest on today’s episode shares all the details about the Employee Retention Credit (ERC). It’s another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.

ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee. 

Sheridan Wealth Advisors are leading experts on Employee Retention Credit. 

President and Founder, Marc Sheridan, breaks ERC down in a straightforward manner to help business owners understand whether they may qualify. 

Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings. 

In this episode, we discuss: 

• An explanation of Employee Retention Credit (ERC)
• Eligibility and qualifications for ERC
• The two tests associated with determining qualification
• Key questions business owners ask regarding ERC
• Requirements needed to work with Marc and Sheridan Wealth Advisors

References Mentioned in Episode #324: How to Qualify for Employee Retention Credit Explained By Marc Sheridan

• Fill out this form to see if you qualify for ERC benefits. (Must have at least 10 full-time W2 employees to complete screening). 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

Plus, witnessing the positive transformation of another entrepreneur is such an enlightening experience. 

This is exactly what Nina Hayes experiences day after day.

My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy.

The Academy’s mission is to develop the future top leaders of the beauty industry who dominate in lanes of multicultural esthetics, makeup, business, and sales.

Nina has helped over 50 estheticians earn six figure income for their families.

In this episode, we discuss: 

• How the Elite Esthetician Academy began and its ideal student
• Understanding your emotional intelligence and self awareness in business
• Nina’s opinion on balancing a profitable business
• Importance of a leader’s transformation in mindset and confidence
• An introduction to Nina’s podcast and who her target audience is

References Mentioned in Episode #323: Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes

•  Visit the Elite Esthetician Academy website for more information
• Connect with Nina and Elite Esthetician Academy on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

It’s such a great feeling to not start at $0 every month. 

Weighing the pros and cons, here are a few more to add to the pros side.  

For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.

Memberships are also great for client retention and creating a VIP experience for your loyal clients.

So what are the cons? Are there any? 

Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa. 

Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.

In this episode, we discuss: 

• Defining your exit strategy and the benefits memberships can provide for it
• Priceless value recurring revenue adds to your spa
• Mangomint’s membership feature and how it works
• Why you need to keep your memberships simple
• Importance of viewing your membership as a premium and not a discount
• Understanding your own entrepreneurial bandwidth

References Mentioned in Episode #322: Mastering Memberships with Mangomint’s Marchelle McKeirnan

• Hear about all the features Mangomint has to offer on EP 302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
• Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience
• Follow Mangomint on Instagram 
• Connect with Marchelle on Instagram
• Referral Link: https://www.mangomint.com/referral/addoaesthetics/

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Spa owners are in the confidence business. 

Helping people find their true beauty in this industry is a gift and requires energy poured into another person.

So naturally spa owners must be confident people themselves, right? 

Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day. 

As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients.

My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership Coach for Celebrities, Change Makers and CEOs. 

He spills all the details about showing up confidently, being vulnerable with your community, and the importance of rest and pause to recharge your mindset.

He is also the host of The Jason Goldberg is Ruining Podcasting Podcast, author of the #1 International Best-Seller on Self-Leadership entitled “Prison Break” and creator of the Playful Prosperity and Competition-Proof Business Immersion programs.

In this episode, we discuss: 

• Jason shares his “One Line Life + Business Plan”
• Spa owners leadership in an industry focused on building confidence
• The importance of word choice as its related to mindset
• The power in pause and how rest is still working on your business
• Jason’s opinion on the word “community” and how he views it in his life
• Daniela shares her “Word of the Year” and its relation to her work/life balance

References Mentioned in Episode #321: Building Your Confidence & Community with Jason Goldberg

• Get a FREE copy of Jason’s book
• Listen to his podcast, The “Jason Goldberg is Ruining Podcasting” Podcast
• Visit Jason’s website to learn more about him
• Connect with Jason on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript