Unless you’ve been living under a rock, you’ve likely heard of Groupon, and maybe you’ve even bought one for a local experience yourself. But have you ever considered using Groupon to grow your own aesthetic business?
I’ll admit I’ve been skeptical of Groupon in years past, but after hearing feedback from multiple six-figure aestheticians on how they grew their practice with Groupon, I knew I wanted to dig in deeper, which is why I brought on today’s guest, Nora Kaitis.
Nora has been a rep at Groupon for 8 years and as a self-professed makeup and beauty junkie, sparked the initiative and launched the Health and Beauty category of Groupon that works specifically with spas and salons.
In this episode we discuss:
- How Groupon works as a marketing tool and insights for how to make Groupon a driver of loyal clientele
- Nora’s top tips for creating a winning deal that grabs the attention of the right people
- The process of working with Groupon to run a campaign on their site and the biggest mistakes to avoid
- How to leverage Groupon as a brand new business versus an established aesthetic practice
To keep the conversation going, ask questions, and seek support for your spa marketing efforts, click here to join the free Spa Marketing Made Easy Podcast community.