If you’re reading these show notes, I already know you’re a podcast listener, so now I want to know — is your audience also filled with podcast lovers?
With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine.
There are plenty of stats to prove it, which I’ll be sharing in this week’s episode, but I want you to think about your own experience as a podcast listener…
Isn’t it the longest form of content you consume?
(You may listen to a 20-30 minute show, but never would sit and read a blog that long!)
And don’t you feel more connected to the hosts of the podcasts you listen to?
(I don’t know about you, but the podcasts I listen to on a weekly or daily basis feel like an intimate conversation. If I ever met the host in real life I feel like I’d talk to them as if we’ve been long-time friends.)
In this episode, in addition to sharing why podcasts are such a powerful platform, I’m also sharing the behind-the-scenes of starting a podcast — from selecting your show topics to understanding your overall strategy in creating a podcast as a core marketing channel.
Plus, I’m sharing my entire podcast production system from A to Z so you know exactly what goes into starting your own show.
If you’ve ever tuned into a podcast and thought, “Maybe I should do this!,” I’m here to tell you that the best time to start is now!
In this episode, you’ll learn:
- Why podcasting is quickly rising the ranks as one of the top content marketing channels and how it can position you as an industry and local authority
- How to decide on your show’s topic and considering the end goal of creating a podcast as a marketing strategy
- My top podcasting tool recommendations plus a complete walkthrough of my team’s podcast production system
- Top tips for effectively sharing your show to drive listeners and the best style of episode content for your time and bandwidth
References Mentioned in Episode #184: Launching a Podcast to Market Your Spa
- Podcasting Tools Mentioned: Yeti Microphones, RODE Microphones, and a Scarlett Solo
- Check out Libsyn for podcast hosting and distribution
- Build out your podcast creation and production system in Monday project management software
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
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