Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event?
Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hosting her first spa event, which resulted in a whopping $90K in revenue that came in during the event and in the months to follow.
If you don’t have the pleasure of knowing Kerri from inside the Growth Factor Framework community, you should know that she’s an Advanced Registered Nurse Practitioner who has spent the last 20 years in the healthcare field, and she opened Essence Aesthetics and Health, a medical spa in a small rural Iowa town, in March 2021.
That’s right, smack dab in the middle of a pandemic.
At Essence Aesthetics, Kerri and her team of Registered Nurses provide personalized medical grade aesthetic treatments as she works to empower her clients to show up more confidently and as their best selves.
And after just 14 months of being open and hosting her successful birthday celebration event, which is what we break down in this episode, she is currently doubling her team.
It goes without saying that Kerri’s a bonafide businesswoman, and the lessons she’s sharing in this episode are a must for Spa CEOs at every level to take note of.
In this episode, we discuss:
- How Kerri launched into owning her spa in the middle of the pandemic and what her goals looked like before settling on running an event
- Kerri’s backstory to the “why” behind her event and how she began to set the framework for what her event would look like
- What planning for the event looked like in terms of timeline, team, marketing efforts
- How her event took shape including the offer and what the event entailed, and of course, the results!
References Mentioned in Episode #293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe
- Learn more about Kerri’s spa, Essence Aesthetics, via their website, and connect with them on Facebook and Instagram
- Listen to Episode #251: Hosting 5-Figure Spa Events with Taylor Moody
- Listen to Episode #267: Scaling from Solo and “Doing it Scared” with Allison Cremona
- Listen to Episode #290: The Biggest Mistake Spa Owners Make When Hosting Events
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community
Episode Transcript