Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.
List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms.
My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel.
Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.
Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts.
In this episode, we discuss:
- Email strategies spa owners can implement to generate more revenue
- How often you should scrub your email list
- Ways to re-engage subscribers on your list
- The process of segmentation and targeting categories of services or products
- Buying triggers and how to move a prospect to a customer
References Mentioned in Episode #318: Generating Revenue through Email Marketing with Destinee Berman
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Episode Transcript