Samantha Brought in $225K with Back-to-Back Events Leveraging Our Strategies

After meeting at a Dermaconcepts* event, Samantha, the Medical Spa Manager at Healthy Complexions Spa in Williamsville, New York joined the Growth Factor® Framework program knowing that her spa needed help, especially in the realm of sales.

Although she felt compelled to do it all, all at once, she hunkered down and got focused on the key area we see spa owners having the fastest and most impactful success to their bottom line – with events.

With a go-getter spirit, Sam went from barely hitting 4 figures with her past events to hosting 5- and 6-figure events, back-to-back, in a matter of months after joining Growth Factor® Framework.

Starting with a two-day, fully-booked mini event that featured giveaways, special pricing on packages and other enticing deals, Sam brought in just under $50K in two days and followed that up with an open house event where she simplified her process, leveraged pre-selling, and set a goal of $100K that she quickly superseded, resulting in a $175K open house.

Now that she’s set the baseline for her spa’s event success metric, Sam is focusing on team growth and development as she ventures into the next step of business growth.

*Dermaconcepts and Addo Aesthetics have a partnership allowing spa owners to gain business growth training alongside their investment in Dermaconcepts skincare science and retail. Be sure to ask about this partnership when booking a call with a member of Team Addo Aesthetics.